A checklist for writing a great article

Article Checklist Feature articles, case studies,opinion pieces are useful PR tools to project an individual's or company’s thoughts, services, activities, philosophy and expertise. Here is a checklist for writing a great article.

1. Have you thought in what media you would like your article to appear?

2. Have you checked this media for the style, approach and subject matter of the contents? Is your finished article consistent with the target media's current contents?

3. Have you written a one page synopsis of what you would like to say, and why its interesting. Have you checked this with other people in your firm and/or your public relations advisers?

4. What practical or current examples can be incorporated in your article? Can a third party or another aspect of your firm's capabilities also be projected in the article. Can you get another party to endorse your work, thinking or approach?

5. Writings are invariably improved by allowing a few days to go by and then returning to your work. If time or deadline permit, has this been undertaken?

6. Will your article contain information of interest to the target media's readers? Does it pass the "So What" test?

7. Does it showcase you and your firm's expertise to your own satisfaction (N.B. This should not be blatant or overly prominent)

8. Are you entirely comfortable that publication of the article will not cause problems or break confidentiality? (Once an article has been submitted to media, they are entirely within their right to edit as they see fit - however you cannot withdraw the article).

9. Have you had the article edited and checked? This includes removing unnecessary words and jargon.

10. Have you considered how to distribute or follow up on the article once it is published?



To learn more about this author, visit Catriona Pollard's Website.

Like this article? Share it with your friends

Related Articles
A checklist for writing a great article
	Writing an article for publications can be challenging. Follow this checklist before writing it.
Sales Tips-"You Want Fries With That?"
	Since being introduced by McDonald's, this phrase has become a part of our language and even our culture. But the most important thing YOU need to know is, "Does it work?"
Article Writing - 10 Ways to Get Your Get into the Writing Mood
	Article writing is not as hard as it can seem sometimes – you do need to be organized and disciplined though. Here’s our to do list to help you.
Top 7 Steps to Increase Article Writing Speed if Internet Marketing Is A Key Marketing Strategy
	Ever wonder how someone can write hundreds of articles a year less alone thousands? Take advantage of these simple writing strategies to help you write more articles in a shorter span of time.
SEARCH RANKING ARTICLES
	This article will guide you through the main reasons you should be using article writing as part of your SEO efforts to gain backlinks and link popularity, or in other words, turning content into links and traffic. ...

---

Related Forum Posts
	Scoping Your Articles for Ghostwriters
	hi
	A Site For Products And One Good Way To Market
	Article Writing
	Filter out poor content and weak writers
	Paypal Payment schedulr
	Re: To Buy or Not to Buy - Should You Be a Franchisee?
	Re: Are you getting paid for what you love to do?