A checklist for writing a great article
A checklist for writing a great article
Feature articles, case studies,opinion pieces are useful PR tools to project an individual's or company’s thoughts, services, activities, philosophy and expertise. Here is a checklist for writing a great article.
1. Have you thought in what media you would like your article to appear?
2. Have you checked this media for the style, approach and subject matter of the contents? Is your finished article consistent with the target media's current contents?
3. Have you written a one page synopsis of what you would like to say, and why its interesting. Have you checked this with other people in your firm and/or your public relations advisers?
4. What practical or current examples can be incorporated in your article? Can a third party or another aspect of your firm's capabilities also be projected in the article. Can you get another party to endorse your work, thinking or approach?
5. Writings are invariably improved by allowing a few days to go by and then returning to your work. If time or deadline permit, has this been undertaken?
6. Will your article contain information of interest to the target media's readers? Does it pass the "So What" test?
7. Does it showcase you and your firm's expertise to your own satisfaction (N.B. This should not be blatant or overly prominent)
8. Are you entirely comfortable that publication of the article will not cause problems or break confidentiality? (Once an article has been submitted to media, they are entirely within their right to edit as they see fit - however you cannot withdraw the article).
9. Have you had the article edited and checked? This includes removing unnecessary words and jargon.
10. Have you considered how to distribute or follow up on the article once it is published?
A checklist for writing a great article - To learn more about this author, visit Catriona Pollard's Website.
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Article Checklist
Feature articles, case studies,opinion pieces are useful PR tools to project an individual's or company’s thoughts, services, activities, philosophy and expertise. Here is a checklist for writing a great article.
1. Have you thought in what media you would like your article to appear?
2. Have you checked this media for the style, approach and subject matter of the contents? Is your finished article consistent with the target media's current contents?
3. Have you written a one page synopsis of what you would like to say, and why its interesting. Have you checked this with other people in your firm and/or your public relations advisers?
4. What practical or current examples can be incorporated in your article? Can a third party or another aspect of your firm's capabilities also be projected in the article. Can you get another party to endorse your work, thinking or approach?
5. Writings are invariably improved by allowing a few days to go by and then returning to your work. If time or deadline permit, has this been undertaken?
6. Will your article contain information of interest to the target media's readers? Does it pass the "So What" test?
7. Does it showcase you and your firm's expertise to your own satisfaction (N.B. This should not be blatant or overly prominent)
8. Are you entirely comfortable that publication of the article will not cause problems or break confidentiality? (Once an article has been submitted to media, they are entirely within their right to edit as they see fit - however you cannot withdraw the article).
9. Have you had the article edited and checked? This includes removing unnecessary words and jargon.
10. Have you considered how to distribute or follow up on the article once it is published?
A checklist for writing a great article - To learn more about this author, visit Catriona Pollard's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Public Relations Sydney - Public Relations Sydney is a blog written by PR specialist, Catriona Pollard who runs PR and marketing agency, CP Communications.
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