Do you have effective key messages?
In PR we are always going on about key messages. We use them in everything from prepping for a media interview through to writing websites and corporate brochures. But what are they?
Key messages are the core message you want your target audiences to hear and remember. They are really important because they allow you to control communications and enhance relationships with your target audiences.
Key messages are designed to work out what you really need to get across on the topic to the audiences. They are what you must say and get across in the communication situation - irrespective of what questions the audience asks - particularly in a media interview.
For a business, key messages are an extension of the elevator statement you use at a networking function- and you should have around seven messages that are:
• believable - support with evidence
• easy to understand - reflect stakeholders understanding
• distinctive - clear competitive awareness
• agreed - company strategy
• credible - know your stuff
• Drive your agenda
• Enhance positively
• Use the brand
Do you have effective key messages - To learn more about this author, visit Catriona Pollard's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
|
To learn more about the Evan Elite Author Program please contact us. |
 | |
|  |
Subscribe to Catriona's articles
 |
|
Public Relations Sydney - Public Relations Sydney is a blog written by PR specialist, Catriona Pollard who runs PR and marketing agency, CP Communications.
|
|
 |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Inspiration Business Plan Best Cover Letter Business vs Personal Serenity Cards Accessing Capital |
|
 | ||
 |
Top 50 Political Blogs
Top Political Blogs of 2009 | |
 |
Top 50 Debt Blogs
Learn To Get Out Of Debt | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||||
| ||||||||||||
|
|
||||||||||||