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Does Networking really work?

Guest post by: Catriona Pollard

Article Overview: From specific association networks to broad business groups, there are so many opportunities for business owners to network, but does networking actually work? In my experience, the answer to that question is a resounding YES. But just turning up isn't enough. And it isn't just about getting new business either.

Does Networking really work?

From specific association networks to broad business groups, there are so many opportunities for business owners to network, but does networking actually work?

In my experience, the answer to that question is a resounding YES. But just turning up isn't enough. And it isn't just about getting new business either.

You can never have too many contacts

Networking isn't just about acquiring new business; it is about surrounding yourself with a support network for your life in general. I have never met anyone who said they have too many contacts!

Running a business can be an isolating and stressful experience, but when networking you learn so much about different types of businesses, what is happening in the business community and have the opportunity to share your experiences.

A cost effective alternative

Networking can also be the most cost effective way of reaching hundreds of potential clients, which is particularly worthwhile for SMEs with tight marketing budgets.

While the cost of attending a lunch or event can add up, I see it as personal advertising. It takes your time but when you connect with people on a personal level it is so powerful. In fact, so powerful, we build it into all of our client's PR strategies.

Take control

Instead of waiting for people to find you, you are taking control of the situation and finding them. For this reason networking is an essential element to business development.

Through networking you instantly have access to a room full of people who, by simply chatting with them, you can discover if they have a need for services like yours. The more people who are aware of a business means the more people who will make contact when the need arise.

Networking for business development

So who should you network with? Obviously from a business development perspective, it is a good idea to network with potential clients. For example if your target market is small business, then participate in groups for small business owners such as your local chamber of commerce and The Women's Network Australia.

It is also a good idea to belong to your industry specific network - such as one run by the professional association you may belong to.

How to become a successful networker

The key to good networking is to go alone. Do not take someone with you for support as you will inevitably use the event as a catch up. If you invite a colleague to attend with you split up during any networking period and catch up after the event.

It's not about selling. In fact it's not about talking. It's about listening. A savvy networker knows that networking and building relationships is about taking the time to find out about others, and from there working out if there is any synergy.

Good networkers also always follow up those they meet. It's not about getting as many business cards as possible, but connecting with people. Try setting a goal for each event to get two business cards with the invitation to contact them and arrange a coffee meeting to chat in more detail.

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Article Tags: business, Catriona Pollard, contacts, CP Communications, marketing, Networking, profile, public relations, Public Relations Sydney



Related Forum Posts
Re: Make Friends...Literally BUILD them! - I agree! Networking is definitely the key word here. What does everyone feel about the different Networking platforms out there? Twitter Facebook LinkedIn what are some others?
Marketing 2012 - I am interested in what works for you in 2012, Social Networking, Search Engine traffic, Blogs, Articles, Forums, what? This is a quote from a 2009 Topic "Twitter, Social Networking, What is your Method? From my experience, social networking traffic (Twitter included) also converts at a far lower rate than search engine traffic. Evan Is this still true, or do you use something that gives us better returns and conversions
Re: How can a social networking site make serious money? - Hi There, It is quite interesting, that some Social Networking do produce an income. I think testimonials are always a benefit to share. See one below: This Social Network has changed my life! Every night is a Friday night and everyday is a Saturday!! Because of it, I have been able to leave the workforce 10 years early.It has given me back my life. Many of us would like to retire early. I am sure there are many more. The point is of focusing with great determination. The ongoing challenge is to stay focussed and not be sidetracked into a newer scheme or so. Also I have read, during this financial turmoil, more people turn to Social Networking for various reasons.
Re: Make Friends...Literally BUILD them! - [quote="burnsrunner":1zobscwk]I agree! Networking is definitely the key word here. What does everyone feel about the different Networking platforms out there? Twitter Facebook LinkedIn what are some others?[/quote:1zobscwk] I am on Twitter and Linkedin, have not joined Facebook yet as my time is fairly limited and one needs a lot of time to devote to all these various networking platforms. Unless you do this full time (the networking I mean). MichelleJ
Re: Marketing 2012 - [quote="drdony":2y0daolc]I am interested in what works for you in 2012, Social Networking, Search Engine traffic, Blogs, Articles, Forums, what? This is a quote from a 2009 Topic "Twitter, Social Networking, What is your Method? From my experience, social networking traffic (Twitter included) also converts at a far lower rate than search engine traffic. Evan Is this still true, or do you use something that gives us better returns and conversions[/quote:2y0daolc] Great question Don! I'll create a video reply!


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