Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

The importance of having a media policy

The importance of having a media policy

A media policy is essential to maximising all media opportunities – for any type of business, even if you are working from home. The following is an example of a media policy which you can use for your business. It should be treated as one of your key policies/procedures.

Example media policy
All media calls are to be treated as important calls and we must ensure that we respond to the journalists’ enquiry and/or interview request in a timely and informative way.

It is important not to respond to any questions on the initial call.

The person taking the call should say:
• “I’m not the best person to talk to, but I will organise for the right person to call you back.” OR
• “I am not an expert in this area, but I can get someone to call you back.”
• For spokespeople – “I am in a meeting at the moment, but will call you back as soon as possible”

The person taking the call must ask:
• What is your name?
• What publication are you calling from?
• When is your deadline?
• What information are you looking for or what is the topic of the interview?
• What is your phone number?

Once you have this information, tell the journalist that a spokesperson will call them back before their deadline.

If you can’t locate a spokesperson, contact your PR consultant (provide the number in the policy).

If you can’t locate a spokesperson or your PR consultant before the deadline time, call the journalist back and explain the situation, saying that a spokesperson will call as soon as possible. Do not to do the interview yourself.

Before the official spokespeople undertake the interview they should:
• Review key messages
• Write out a game plan – what do you want to get across to the journalist?
• If possible, find out the journalist background and personality.





The importance of having a media policy - To learn more about this author, visit Catriona Pollard's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback

To learn more about the Evan Elite Author Program please contact us.

About The Author


Catriona Pollard
(Visit Catriona's Website) Catriona Pollard believes that PR is an essential element to the success of any business – large or small or micro. She established her PR company, CP Communications to drive business success by using the power of PR and marketing. CP Communications provides specialist media, traditional and online PR strategies that achieve positive media coverage, increased brand awareness and improved sales results. . For more information go to http://www.cpcommun ications.com.au or more PR tips go to http://www.PublicRe lationsSydney.com.au

Catriona Pollard is a Gold author on EvanCarmichael.com
About The Author

View Author Blog
Public Relations Sydney - Public Relations Sydney is a blog written by PR specialist, Catriona Pollard who runs PR and marketing agency, CP Communications.
Public Relations Sydney
View Author Blog

View Author Video
View Author Video

Free Downloads


Catriona Pollard's

Complete
List Of
Public-Relations
Articles

Name
Email
If you enjoyed this article, get Catriona Pollard's Complete List of Public-Relations Articles For FREE!

More Catriona Pollard
Features of a PR campaign
Key tips for managing a media interview
So what is PR anyway
A checklist for writing a great article
Blogging the essential PR tool
Get the most from a media interview
The importance of having a media policy
Use PR to get into the spotlight
How to write an article that will get published
Writing a great media release
Free Downloads


 
 
 


Evan Elite Authors
John Power  
Casey Gollan  
Stephanie Robey  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Create A Mission Statement Icon Create A Mission Statement
Purpose of Value Propositions Icon Purpose of Value Propositions
Franchise & Distribution Icon Franchise & Distribution
Relationships and Referrals Icon Relationships and Referrals
Tax Splitting Example Icon Tax Splitting Example
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 Debt Blogs
Top 50 Debt Blogs
Learn To Get Out Of Debt
 
More PR Resources
More PR Resources
Press Release Builder
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Ama Florence Egueh Adidogomé, Togo,
Ama Florence Egueh
Adidogomé, Togo
SEO For Africa

If I Were A Startup...
Brian Scudamore, $200k to $8 Mil in 5 years
Brian Scudamore
$200k to $8 Mil in 5 years
Geoff Whitlock, $53k to $507k in 3 years
Geoff Whitlock
$53k to $507k in 3 years
If I Were A Startup... - Complete List

Famous Entrepreneurs
William Harley Arthur Davidson, Harley-Davidson
Satoshi Tajiri, Pokemon
Famous Entrepreneurs - Complete List

Entrepreneur Advice
T. Harv Eker, Millionaire Mind
T. Harv Eker
Millionaire Mind
Zig Ziglar, See You At The Top
Zig Ziglar
See You At The Top
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     MLM Code of Ethics
By Christine Sutherland
     3 Little Questions that Sell Like Magic
By Christine Sutherland
     Are You Making These 11 Common Business Owner Mistakes
By Christine Sutherland

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information