A media policy is essential to maximising all media opportunities – for any type of business, even if you are working from home. The following is an example of a media policy which you can use for your business. It should be treated as one of your key policies/procedures.
Example media policy All media calls are to be treated as important calls and we must ensure that we respond to the journalists’ enquiry and/or interview request in a timely and informative way.
It is important not to respond to any questions on the initial call.
The person taking the call should say:
• “I’m not the best person to talk to, but I will organise for the right person to call you back.” OR • “I am not an expert in this area, but I can get someone to call you back.”
• For spokespeople – “I am in a meeting at the moment, but will call you back as soon as possible”
The person taking the call must ask:
• What is your name?
• What publication are you calling from?
• When is your deadline?
• What information are you looking for or what is the topic of the interview?
• What is your phone number?
Once you have this information, tell the journalist that a spokesperson will call them back before their deadline.
If you can’t locate a spokesperson, contact your PR consultant (provide the number in the policy).
If you can’t locate a spokesperson or your PR consultant before the deadline time, call the journalist back and explain the situation, saying that a spokesperson will call as soon as possible. Do not to do the interview yourself.
Before the official spokespeople undertake the interview they should:
• Review key messages • Write out a game plan – what do you want to get across to the journalist?
• If possible, find out the journalist background and personality.
To learn more about this author, visit Catriona Pollard's Website.
Like this article? Share it with your friends
 |
Related Articles |
|
 The importance of having a media policy
|
| |
A media policy is essential to maximising all media opportunities – for any type of business, even if you are working from home. The following is an example of a media policy which you can use for your business. It ...
|
|
“How To Be More Media Savvy and Less Media Ignorant. Tips From Your Strategic Thinking Business Coach”
|
| |
Too many people in business today are not media savvy and continue to make one mistake after the other in their dealings with the media. It is important for business people to become more media savvy and less media...
|
|
Yes You Do Need more Media Training
|
| |
Studies show that 93 percent of what an audience reacts to has to do with the messenger, and only 7 percent has to do with the message itself.
|
|
What's Your Company's Email Policy?
|
| |
Does your company have an email policy? Did you even know there was such a thing? Well, there is, and if your company doesn't have one you are not only risking the professional image of your firm, but also risking p...
|
|
Why Media Training is a MUST
|
| |
If you're launching a PR campaign, you want to make the best presentation possible, media training is imperative. You owe it to yourself and to the media to be as well prepared as possible.
|
|
|
Catriona Pollard
(Visit Catriona's Website)
Catriona Pollard believes that PR is an
essential element to the success of any
business – large or small or micro. She
established her PR company, CP
Communications to drive business success
by using the power of PR and marketing.
CPC provides public relations and
marketing services that are vital to
building business, offering truly
strategic and creative solutions that
achieve positive media coverage, increase
brand awareness and improve sales results.
For more information go to www.cp
communications.com.au
|
|
|
Catriona Pollard's
Complete
List Of
Public-Relations
Articles
|
|
If you enjoyed this article, get Catriona Pollard's Complete List of Public-Relations Articles For FREE!
|
|
|
|
