Catriona Pollard Articles

Writing a great media release - Click To Read Article
Developing and distributing a media release is one of the most effective ones of telling your story to the media. A media release can contain information such as the work your business is doing, a new product release, the signing of a new contract or commenting on industry issues and trends.

Use PR to get into the spotlight - Click To Read Article
The most cost-effective and successful means of building your business and attracting customers is through public relations, and in particular getting media coverage.

The importance of having a media policy - Click To Read Article
A media policy is essential to maximising all media opportunities – for any type of business, even if you are working from home. The following is an example of a media policy which you can use for your business. It should be treated as one of your key policies/procedures.

So what is PR anyway - Click To Read Article
Public Relations is all about effective communication. It helps establish and maintain mutual lines of communication, understanding, acceptance and cooperation between an organisation and its target audience.

Key tips for managing a media interview - Click To Read Article
A media interview is a great way to get your message to your audience. So what are the key things to remeber when going into an interview?

How to write an article that will get published - Click To Read Article
Feature articles, case studies, analysis, user stories, opinion pieces are useful tools in any PR program, but they need to be written for the right audience.

How to deal with different types of media interviews - Click To Read Article
Each medium – radio, TV and print – have specific requirements you should understand before the interview.

Get the most from a media interview - Click To Read Article
So you have distributed your media release, you have had some interest from journalists – and now a couple of them have called you for an interview. What do you do? The most important thing to remember is that this is an opportunity for you to get your messages to your customers through the journalist. You are in control of the interview.

Features of a PR campaign - Click To Read Article
A PR program means to communicate with your target audience and it doesn’t need to be complicated or expensive. You can choose from a variety of simple and inexpensive activities that will help you achieve your business objectives.

Do you have effective key messages? - Click To Read Article
In PR we are always going on about key messages. We use them in everything from prepping for a media interview through to writing websites and corporate brochures. But what are they?

Blogging- the essential PR tool - Click To Read Article
We all read blogs - but have you thought about creating one for your business? Blogs create PR and marketing opportunities that allow businesses to interact with customers like never before. As the blog has evolved – and because it is an interactive medium where readers can comment on the articles, or ‘posts’ – businesses have embraced the blogs ability to build rapport with customers and humanise the business.

A checklist for writing a great article - Click To Read Article
Writing an article for publications can be challenging. Follow this checklist before writing it.


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