Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

Briefing a PR Company Checklist

Briefing a PR Company Checklist

Effective PR campaigns begin with a clear brief, confidence between the client and PR company, and strong messages communicated with precision and clarity. Adrian Maguire of online PR specialist, www.CLICKintoPR.com, outlines ten things you should do and five things not to do.

Ten Things You Should Do

1. Tell your PR your company history. By gaining an understanding of your past, your PR company can be more sensitive in putting PR plans into action.
2. Outline the guiding philosophy. This may be contained in the mission statement.
3. Outline the key objectives of the current business plan. Agree how PR can support these.
4. Provide access to senior management. Gaining the co-operation of everyone involved is vital. Delegating liaison with your PR company to an office junior will not prove effective in the long-term.
5. Tell all. If there is any unfortunate history to the business, issues that affect it or emerging problems, the PR company can deal with this more effectively if it is known. Likewise, if there are exciting developments it is better to be briefed in good time than to deal with them at short notice.
6. Brief all your people about the appointment of the PR company. Emphasise the importance of providing timely information and signing off copy promptly.
7. Allow adequate time for activities. Though online media reacts very quickly, editorial issued today may not appear in print for two to three months and the lead times for some journals can be even longer. Planning for events like exhibitions need to start at least six months in advance.
8. Treat any enquiries from the press seriously. Editors do prefer to speak to senior figures, they do wish to talk to you, not your PR company.
9. Ask your PR company to source appropriate training. If you feel uncomfortable dealing with press or broadcast media there are many good training companies - ask your PR company to source one for you.
10. Encourage co-operation. Especially, between your PR company, advertising agents, graphic designers, web designers and other external support agencies. This can often lead to more cost effective programmes due to sharing of resources, greater creativity and better synchronisation of delivery.

Five Things You Should Not Do

1. Don't keep your PR company in the dark. PR is an information driven service.
2. Don't leave everything to the very last minute. Timely copy approval, commissioning of photography or briefing on an important development is essential. Editors will not delay publication and do not repeat opportunities.
3. Don't change key objectives part way through a programme. Your PR needs to be consistent over time, so messages reinforce each other.
4. Don't cut agreed budgets or suspend programmes mid point. If you flag up any difficulties you PR company can often refocus and prioritise so that core objectives are still supported.
5. Don't let grievances fester. If you are unhappy about any aspect of your PR company's work, tell them and allow them to explain what they are doing and why, or suggest alternative approaches.

© www.CLICKintoPR.com





Briefing a PR Company Checklist - To learn more about this author, visit Adrian Maguire's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback
Jeff Foster
WebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas.  We specialize in internet consulting & internet marketing
- Visit Jeff Foster's Website

John Power
John Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website

Anne Barr
Anne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website

Joe Dager
Joe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website

Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website

Staging Diva
Debra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website

Linda Richardson
Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website

Jay Kubassek
(Jay's Full Bio: EvanCarmichael.com/jaykubassek)  In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.

 

As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)

 

Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. 

 

Jay resides in NYC with his wife Jamie, son Milo and dog Cooper.  Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website


To learn more about the Evan Elite Author Program please contact us.

About The Author


Adrian Maguire
(Visit Adrian's Website) Adrian Maguire has been a member of the British Chartered Institute of Public Relations since 1990. He is a co-founder of CLICKintoPR.com - an online public relations service that provides an affordable way for companies and organizations to send press releases, place feature articles, raise their profile, attract more customers and build web site traffic. Adrian is also a founding partner in Ainsworth Maguire Public Relations. A full agency PR company specialising in services to construction, engineering and technology led industries. Adrian is also a contributor to the Free PR Advice blog. View Adrian Maguire's profile
on LinkedInView Adrian Maguire's profile on LinkedIn

Adrian Maguire is a Gold author on EvanCarmichael.com
About The Author

View Author Blog
View Author Blog

View Author Video
View Author Video

Free Downloads


Adrian Maguire's

Complete
List Of
Public-Relations
Articles

Name
Email
If you enjoyed this article, get Adrian Maguire's Complete List of Public-Relations Articles For FREE!

More Adrian Maguire
Digital Photography Taking Better PR Pictures
PR for Business Startups
Exhibiting Successfully
Making the Most of PR Events
Commissioning Photography for PR
Better Brainstorming for PR
PR Research Free and Low Cost Information
Branding A Public Relations Challenge
Handling a Crisis
Implementing Corporate Social Responsibility
Free Downloads


 
 
 


Evan Elite Authors
Anne Barr  
David Barr  
Jeff Foster  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Take the Lead Icon Take the Lead
QuickBooks Self Quiz Icon QuickBooks Self Quiz
10 Areas of Differentiation Icon 10 Areas of Differentiation
Fitness Sales Success Icon Fitness Sales Success
Mirror Marketing Icon Mirror Marketing
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 Blogs For Startups To Watch In 2009
Top 50 Blogs For Startups
Top Blogs To Watch In 2009
 
Top 50 Social Media Blogs
Top 50 Social Media Blogs
Top 50 Social Media Blogs
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Ama Elise Amou Agoe, Togo,
Ama Elise Amou
Agoe, Togo
SEO For Africa

If I Were A Startup...
Frank Cianciulli, $2.3 to $7.5 Mil in 2 years
Frank Cianciulli
$2.3 to $7.5 Mil in 2 years
Robert Iachetta, $372k to $921k in 2 years
Robert Iachetta
$372k to $921k in 2 years
If I Were A Startup... - Complete List

Famous Entrepreneurs
Ty Warner, Beanie Babies
Ty Warner
Beanie Babies
Andrew Carnegie, Carnegie Steel
Andrew Carnegie
Carnegie Steel
Famous Entrepreneurs - Complete List

Entrepreneur Advice
Jack Canfield, Chicken Soup
Jack Canfield
Chicken Soup
Keith Ferrazzi, Never Eat Alone
Keith Ferrazzi
Never Eat Alone
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     How to Find the Right Words Every Time
By Melinda Copp
     Get Published: Three Secrets of the New York Publishing World
By Melinda Copp
     Ghosting On the Job; How to Capture Someone Else’s Style in Writing
By Melinda Copp

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information