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Adrian Maguire Articles

Written by: Adrian Maguire

B2B PR – Planning for Success - Click To Read Article
Business-to-business public relations demands a different approach to consumer PR. Consumer and B2C PR is often event or stunt driven with a short term focus. B2B PR is based on hard facts, technical discussion and demonstrating capability. Building confidence and credibility with technical buyers, engineers, architects and other professionals encourages sales and fosters long term business. To achieve lasting results, you need a strong working relationship with a technical PR specialist who understands your products, your markets and your customer needs.

PR Evaluation – A Practical Approach - Click To Read Article
‘Experts’ suggest that 10 percent of the PR budget should be devoted to evaluation. That’s a lot of resources, especially for a small budget PR campaign. But with clear objectives it should be possible to devise common-sense measures of return on investment and the real impact of a campaign. Adrian Maguire of online PR specialist, www.CLICKintoPR.com outlines ten things you should do and ten things not to do.

SWOT as a Public Relations Planning Tool - Click To Read Article
Used properly SWOT analysis is a remarkably simple and powerful PR planning tool. Here are a few thoughts on using the technique in the analysis of strengths, weaknesses, opportunities and threats when developing a PR campaign. Here are ten things you should do and ten things you should not do.

Internal Communications - Don't PR Spin your Workforce - Click To Read Article
Successful companies recognise that their employees are the ambassadors of the firm and their brands. Adrian Maguire of online PR specialist, www.CLICKintoPR.com outlines ten things you should do to improve internal communication and ten things not to do.

Implementing Corporate Social Responsibility - Click To Read Article
Corporate social responsibility is the new business mantra. Everyone’s doing it, but why? “Well, you don’t want to appear anti-social or irresponsible do you?” A lame but very typical response. Cosmetic approaches, that just put a gloss over “business as usual” practices, may have the opposite effect to that intended. Adrian Maguire of online PR specialist, www.CLICKintoPR.com outlines ten things you should do and ten things not to do.

PR Sponsorship - Click To Read Article
Well thought out sponsorship can be a powerful positioning device. It can demonstrate brand values, increase visibility and boost reputation. On the other hand, poorly thought out partnerships can alienate customers, demoralise staff and upset other key stakeholders. Adrian Maguire of online PR specialist, www.CLICKintoPR.com outlines ten things you should do and ten things not to do.

Evaluating PR Pitches – Getting Beyond the Beauty Contest - Click To Read Article
Sadly, the pitch is often the high point in the agency/client relationship. Agencies may over promise and under deliver, but equally clients may brief poorly or be seduced by showmanship or short term tactics. Objective evaluation is the answer. Adrian Maguire of online PR specialist, www.CLICKintoPR.com outlines ten things you should do and ten things not to do.

Making the Most of AV Presentation for PR - Click To Read Article
Public relations can be about addressing relatively small groups of people. Sometimes this is to educate and inform or perhaps to persuade. Visual presentation has moved a long way from just flip charts and OHP’s. PowerPoint, DVD and Mpeg video are now commonplace, their correct use, unfortunately, is not. Adrian Maguire of online PR specialist, www.CLICKintoPR.com outlines ten things you should do and ten things not to do.

Briefing a PR Company Checklist - Click To Read Article
Effective PR campaigns begin with a clear brief, confidence between the client and PR company, and strong messages communicated with precision and clarity. Adrian Maguire of online PR specialist, www.CLICKintoPR.com, outlines ten things you should do and five things not to do.

PR for Business Start-ups - Click To Read Article
If you are a business start-up or a potential start-up and you think PR is just for the big boys, then think again. If you are in business you have a public - in fact you have several - and you also have relationships with these publics - so, like it or not, you have public relations. It makes sense to have a plan to nurture these important relationships and create a positive story about who you are, what you do and how this benefits the people who interact with you. Do this right and they will value the relationship and they will spread the word for you - there is no better business than by recommendation.

Managing Creative People in PR - Click To Read Article
If men are from Mars and women from Venus, then most creatives come from a planet that is all their own. That is why they are so important. Easily crushed by convention and conformity they need to be nurtured. This poses a special management challenge. Adrian Maguire of online PR specialist, www.CLICKintoPR.com outlines ten things you should do and ten things not to do.

Making the Most of PR Events - Click To Read Article
PR events are a great way to mark company milestones, launch new initiatives or signpost changes. When it all comes together on the day, it looks easy - but someone has to take care of the detail. Adrian Maguire of online PR specialist, www.CLICKintoPR.com outlines ten things you should do and ten things not to do.

PR Research Free and Low Cost Information - Click To Read Article
Spending on new products, developing markets, public relations or promotion? Then it is better to make informed decisions based on facts rather than taking a stab in the dark based on a hunch. Before commissioning research it is worthwhile getting an appreciation of the big picture by looking at all the free, in-house and low cost sources that are available. Adrian Maguire of online PR specialist, www.CLICKintoPR.com outlines ten things you should do and ten things not to do.

Setting a PR Budget - Click To Read Article
Budgets are never big enough. But follow these straightforward tips and you could end up with more bang for your buck, a more effective programme and that promotion you deserve. Adrian Maguire of online PR specialist, www.CLICKintoPR.com outlines ten things you should do and ten things not to do.

Writing Good Press Release Copy - Click To Read Article
A good proportion of public relations output is written material intended for publication - in print, on the web or by broadcast. This must convey key facts in few words, in a form acceptable to editors that is immediately usable. This has given rise to style conventions that may not be immediately appreciated. Adrian Maguire of online PR specialist, www.CLICKintoPR.com outlines ten things you should do and ten things not to do.

Handling a Crisis - Click To Read Article
A crisis can happen to any company at any time. When it does your hard-earned reputation is at risk. Sometimes you can see a potential crisis coming, it slowly builds until an event - possibly minor in itself, explodes the issue and it becomes critical. Sometimes a crisis comes out of the blue. Adrian Maguire of online PR specialist, www.CLICKintoPR.com outlines ten things you should do and ten things not to do.

Digital Photography – Taking Better PR Pictures - Click To Read Article
Digital photography has revolutionized image making. Film and photo-chemistry has all but gone. However, a photographer – professional or amateur – still needs a good eye for a newsworthy image. Appreciation of the value of light, composition and a steady hand are as important as ever. For the times you may not be able to use a professional, here are a few tips for taking publishable pictures using digital cameras. Adrian Maguire of online PR specialist, www.CLICKintoPR.com outlines ten things you should do and ten things not to do.

Branding – A Public Relations Challenge - Click To Read Article
Branding started because companies wanted their products and services to be distinguishable from the generic dross of others and create an asset for the company. This is still the case today, even when brand owners don’t necessarily make the product. Communicating what a brand stands for is often integral to most public relations campaigns. Adrian Maguire of online PR specialist, www.CLICKintoPR.com outlines ten things you should do and ten things not to do.

Writing Copy for the Web - Click To Read Article
There are many web sites that can be described as ‘brochure sites’. Literally the corporate brochure transcribed into web format. So why is this wrong? Simply, because readers approach print and web communication in different ways. If I have your brochure in my hand it is because I want to read it and have allocated time to read it. Whereas on the web I am in information hunter mode; if I don’t find what I want quickly, then in two clicks I am away. The following notes may help you craft original copy to keep the reader interested and motivated to take action.

PR Marketing in Tough Times - Click To Read Article
Tough times present PR opportunities as well. If everyone else is cutting their public relations expenditure, then the players that remain will be heard more loudly and clearly. You will still want to be prudent and it is wise to review activities and focus on those that make the maximum impact. Here are ten things you should do and five things not to do.

Exhibiting Successfully - Click To Read Article
Exhibitions can be a great way to showcase your products, meet customers, find agents and build trade relationships. They are also a great way to burn money. Adrian Maguire of online PR specialist, www.CLICKintoPR.com outlines ten things you should do and ten things not to do.

Commissioning Photography for PR - Click To Read Article
Pictures tell a story better than words. Photography is an essential element in public relations but commissioning professionals can be expensive. It is therefore vital to make sure you provide a detailed brief and, if you are directly involved in some way, be properly prepared yourself. Adrian Maguire of online PR specialist, www.CLICKintoPR.com outlines ten things you should do and ten things not to do.

Company Newsletters Give You PR Control - Click To Read Article
“Let’s have a newsletter”, said the client. “OK,” said the PR, “but what is your aim, who is it for, how does it fit with the rest of your programme? And do we have enough interesting material to sustain more than one issue? Company newsletters are tricky things, however, they have a significant advantage - you control the news! Here are a few tips and thought starters. Adrian Maguire of online PR specialist, www.CLICKintoPR.com outlines ten things you should do and ten things not to do.

Building an Effective Partnership with your PR Company - Click To Read Article
To be effective your PR company needs to be an integral part of your team. This requires openness to build confidence and respect on both sides. Adrian Maguire of online PR specialist, www.CLICKintoPR.com, outlines ten things you should do and five things not to do.

Building Good Relations with the Media - Click To Read Article
Some PR’s may claim “personal media contacts” are the key to successful PR. Exercising these media contacts may involve them charging meals and drinks to your account. Don’t entertain this notion. Good PR is about developing a sound professional relationship with journalists - that means providing them with the information and opportunities they need to interest their readers. Adrian Maguire of online PR specialist, www.CLICKintoPR.com, outlines ten things you should do and five things not to do.

Better Brainstorming for PR - Click To Read Article
What do you do when you are out of ideas? Brainstorm! Successful PR is sustained and needs a constant stream of ideas to feed the engine. Brainstorming is a well known, but often poorly practised, technique for developing new ideas. The following tips may help improve effectiveness. Adrian Maguire of online PR specialist, www.CLICKintoPR.com outlines ten things you should do and ten things not to do.





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