TWO LOW COST WAYS TO JUMP START YOUR MARKETING EFFORTS
TWO LOW COST WAYS TO JUMP START YOUR MARKETING EFFORTS
You've heard of Google AdWords, but have you tried it? It may at first seem daunting, but once you get the hang of it, it can fast become an asset.
In AdWords (www.google.com/ads) you can create text, print, radio or even TV ads. Start with a text ad, the kind you find on nearly every website and the ads that you see to the right of Google searches. They include a bold heading, two lines of text and a website address.
Write an ad that will draw people’s attention and encourage them to click on it which will take them to your website. Make sure your website is up to date prior to getting started!
Before creating your ad, do a Google search on the terms you think people will use to find your company and see what comes up, your competition? Local/national companies? Many ads, a few or none. What do the ads say? Which one would you click on? If many ads appear, there is greater competition and your cost per click will need to be higher.
Cost per click refers to how Google charges you; however, you have control over this. You can set your cost per click at any amount, it depends on your overall budget, how much your product costs, and how high up on the list you want your ad to appear. If your product or service is inexpensive, you probably don’t want to spend a lot for a potential lead, but if you are selling a more expensive item, you might want to spend more per click. This amount is flexible even by keyword; so if you were in the landscaping business you might spend 25 cents on the keyword ‘lawn’, and $5.00 per click on ‘landscape design.’ You will also set a daily and monthly budget, so if you want to spend $150 per month on Google ads, you will choose $5.00 per day then divide that by the amount per click to arrive at the number of clicks to expect per day.
You can also select specific sites that you want your ad to appear on. A financial consultant may want his ad to appear on the Wall Street Journal site in which case he would choose the tab that says “placements” instead of keywords when setting up the ad and plug in www.wsj.com or have Google suggest sites by indicating the word ‘financial.’
You can change the way you advertise with Google at any time, you can pause, change or stop your ads, adjust your keywords, placement sites, etc., any time. You also have a choice of where you want your ad to appear geographically, i.e., you can plug in a zip code and only have your ad appear within a 50 mile radius.
Visit the AdWords site often and see where you are getting the most clicks from and adjust accordingly. There are many layers to the Google advertising experience including utilizing free Google analytics so you can track exactly where people are coming from, how long they stay, etc. It is an extraordinary business tool.
If Google ads seem a little overwhelming and you prefer a more old fashioned approach to increasing sales and enhancing your marketing efforts, why not send a greeting card – with a twist.
Send Out Cards
I recently discovered this service and it has not only reduced my stress over sending personal birthday cards and thank you notes, it has also enhanced the way I am able to keep in touch with my business network; I’m saving time and money and getting a great response. With this service you can choose from over 10,000 cards as well as gifts right from your computer, the twist is, it’s an actual high quality greeting card that gets addressed, stuffed and mailed with a real stamp for you.
You can even customize the system to use your own handwriting and your company logo or photos. You can send a thank you note to someone in less than a minute right from your computer in your home or office and you can upload your existing contact list. Sending hundreds of holiday cards can be done in a few minutes and cost about one third less.
YOu can try this ‘old fashioned’ service for free, to do so visit www.sendoutcards.com/risa and send a few cards on me. In today’s e-mail obsessed world, a beautiful greeting card with a hand-written note, delivered by the postman really gets attention.
Whichever one you choose, both of these tools are low cost, flexible marketing options.
TWO LOW COST WAYS TO JUMP START YOUR MARKETING EFFORTS - To learn more about this author, visit Risa B. Hoag's Website.
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Google AdWords
You've heard of Google AdWords, but have you tried it? It may at first seem daunting, but once you get the hang of it, it can fast become an asset.
In AdWords (www.google.com/ads) you can create text, print, radio or even TV ads. Start with a text ad, the kind you find on nearly every website and the ads that you see to the right of Google searches. They include a bold heading, two lines of text and a website address.
Write an ad that will draw people’s attention and encourage them to click on it which will take them to your website. Make sure your website is up to date prior to getting started!
Before creating your ad, do a Google search on the terms you think people will use to find your company and see what comes up, your competition? Local/national companies? Many ads, a few or none. What do the ads say? Which one would you click on? If many ads appear, there is greater competition and your cost per click will need to be higher.
Cost per click refers to how Google charges you; however, you have control over this. You can set your cost per click at any amount, it depends on your overall budget, how much your product costs, and how high up on the list you want your ad to appear. If your product or service is inexpensive, you probably don’t want to spend a lot for a potential lead, but if you are selling a more expensive item, you might want to spend more per click. This amount is flexible even by keyword; so if you were in the landscaping business you might spend 25 cents on the keyword ‘lawn’, and $5.00 per click on ‘landscape design.’ You will also set a daily and monthly budget, so if you want to spend $150 per month on Google ads, you will choose $5.00 per day then divide that by the amount per click to arrive at the number of clicks to expect per day.
You can also select specific sites that you want your ad to appear on. A financial consultant may want his ad to appear on the Wall Street Journal site in which case he would choose the tab that says “placements” instead of keywords when setting up the ad and plug in www.wsj.com or have Google suggest sites by indicating the word ‘financial.’
You can change the way you advertise with Google at any time, you can pause, change or stop your ads, adjust your keywords, placement sites, etc., any time. You also have a choice of where you want your ad to appear geographically, i.e., you can plug in a zip code and only have your ad appear within a 50 mile radius.
Visit the AdWords site often and see where you are getting the most clicks from and adjust accordingly. There are many layers to the Google advertising experience including utilizing free Google analytics so you can track exactly where people are coming from, how long they stay, etc. It is an extraordinary business tool.
If Google ads seem a little overwhelming and you prefer a more old fashioned approach to increasing sales and enhancing your marketing efforts, why not send a greeting card – with a twist.
Send Out Cards
I recently discovered this service and it has not only reduced my stress over sending personal birthday cards and thank you notes, it has also enhanced the way I am able to keep in touch with my business network; I’m saving time and money and getting a great response. With this service you can choose from over 10,000 cards as well as gifts right from your computer, the twist is, it’s an actual high quality greeting card that gets addressed, stuffed and mailed with a real stamp for you.
You can even customize the system to use your own handwriting and your company logo or photos. You can send a thank you note to someone in less than a minute right from your computer in your home or office and you can upload your existing contact list. Sending hundreds of holiday cards can be done in a few minutes and cost about one third less.
YOu can try this ‘old fashioned’ service for free, to do so visit www.sendoutcards.com/risa and send a few cards on me. In today’s e-mail obsessed world, a beautiful greeting card with a hand-written note, delivered by the postman really gets attention.
Whichever one you choose, both of these tools are low cost, flexible marketing options.
TWO LOW COST WAYS TO JUMP START YOUR MARKETING EFFORTS - To learn more about this author, visit Risa B. Hoag's Website.
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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