The Home Office, Is it For You?
Risa B. Hoag, President of GMG Public Relations, Inc., www.gmgpr.com
Back in 1991, I concealed the fact that I worked from home. I rented a separate mailbox address and I told people I would go to them for meetings. I even taught a course, titled, “How to look bigger than you are.” Home based businesses were considered small and unprofessional. Today, 15 years later, many of the people I run into are envious of my ability to run my business from home. And while I’m quite comfortable in my home office, it hasn’t been without sacrifice and fortunately I have learned a few things along the way.
I am often asked, “Don’t you get distracted working from home?” My reply is yes, pleasantly! When I’m working on a big project and feel myself getting stuck, I head outside for 15 minutes of gardening and, feeling refreshed, return to my desk ready to work.
The trick to distraction is using it to your advantage. If you enjoy gardening during your lunch hour then the home office setting might be perfect. But, if you find yourself doing more laundry, gardening or shopping than work, perhaps you want to consider a regular office setting.
“With a home office don’t you find you are working all the time?” This used to be true. When I started my business, working from an 800 square foot apartment in White Plains, my office was just a desk in my bedroom. I often found myself working until 2 AM while my husband and infant daughter slept a few feet away. However, in the beginning it was essential to work long hours. I was building a business and a reputation so I had to ensure that client work was done on time and done well and I also had to make time to network and find creative ways to market my business. So yes, I worked all the time.
Today, I am more flexible and, thanks to my home office, I can be. I often check e-mail at 6:30 AM responding to anything urgent. Between 7 and 8 I get the girls off to school with help from my husband and then begin my day in earnest at 8:00 AM. At 3:30, when my girls are due home, I meet them at the bus, hear about their day, get homework started or play chauffeur and head back to work either before 5:00 or after 7:00 PM if need be.
There is tremendous flexibility with a home office; the trick is finding your own comfort zone. If your kids are wondering what you look like, you may want to consider setting time constraints for yourself. After all, one of the biggest benefits of working from home is the ability to spend more time with family.
“Don’t you miss all the equipment you have in a ‘real’ office?” Not at all, in fact when I merged my business back in 2000 with an advertising agency, I found much of my technology was newer and more efficient than the equipment in the ‘real’ office. I have always treated myself well when it comes to office equipment and I suggest others do the same. It is much easier today to get the right technology at the right price. In 1991 I shelled out $800 for a black and white HP printer. Much to its credit, I only discarded it two years ago. But the incredible color laser printer I purchased from Minolta last year only set me back $400, thanks to smart internet shopping and rebates.
Today home businesses can have all the equipment they need to produce professional, full color, bound proposals and reports. Scanners, color printers, large flat screen monitors and computers with all the bells and whistles cost a fraction of what they did 5-10 years ago and, provided you keep your computer virus-free, should last a long time as well. My current computer, going on four years old, is the envy of many thanks to my recent RAM, monitor and video board upgrades. Don’t skimp on technology.
“Don’t you miss the talk at the water cooler?” Well, yes and no. I enjoy the quiet of working from home, but I balance it by networking and attending events as often as my schedule will allow. It is easy to build a “nest” in a home office and stay there. But it’s not healthy. Getting out to events and volunteering to work on boards provides you with an opportunity to make new contacts and demonstrate your talents and skills. So, my advice is to enjoy your home office, but don’t forget there’s a big world out there.
Like everything else in life, working from home has its pros and cons; it isn’t for everyone, but after 15 years, I won’t be trading it in for an office position any time soon.
The Home Office - Is it for You? - To learn more about this author, visit Risa B. Hoag's Website.
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Risa B. Hoag
(Visit Risa's Website)
Prior to founding GMG PR Risa was Director
of Public Relations with Ernst & Young
where she wrote feature articles and press
releases, developed special events, and
prepared market research and advertising.
Today she provides marketing support, plan
development, feature story placement and
writes press releases, brochures,
newsletters, and websites.
She has is a past president of the
Westchester Association of Women Business
Owners and twice received that
organization’s President’s Award. She has
served on the boards of WAWBO Education
Fund, Partnership for a Better
Westchester, Ad Club of Westchester,
Nanuet Chamber of Commerce, and Tappan Zee
International Trade Association.
Risa has presented marketing seminars to
business organizations and universities
and has appeared on numerous radio and
television programs. She has been featured
in many publications including
Cosmopolitan magazine which highlighted
her as one of the nation’s leading female
PR professionals. She has received gold
awards from the PR Society of America,
North American Summit Creative Awards and
twice received the Best of Show award from
the Ad Club of Westchester.
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