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The Press Kit
Written by: Risa B. HoagArticle Overview: A quick summary of when to use a press kit and what to include.
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Free Download - Creative Marketing Ideas for a Down Economy By Risa B. Hoag |
The Press Kit
The Company Press Kit
Most people know what a press or media kit is, but few use it effectively.
A press kit should be used for:
• announcing a new company, product or service
• introducing a company expert
• announcing a company milestone
• distributing at a trade show
It shouldn't be used to send to potential customers who request information, leave that for the company brochure. And it shouldn't be sent to the media every time you distribute a new press release.
Putting together an effective press kit takes time, thought, creativity and as much money as you want to put into it.
To grab the attention of the media and limit the possibility of it being tossed into the round file, create a cover that conveys what you do in an intriguing way; something that will encourage the reader to open it and read further. Avoid placing a sticker on the cover with the company name and instead spend money to have pocket folders designed and printed.
Inside include the following:
• a press release announcing the reason you are sending it in the first place
• company brochure and fact sheet in bullet form
• appropriate professional headshot or product photos
• bios on pertinent people
• Anything visual that helps convey your message (graphs, charts, etc.)
Inserts should be colorful, concise and well-organized inside. Write a short cover note that explains the reason you are sending it and make it as intriguing as possible without sounding too self-serving.
Be sure to review the names of those writers receiving it and NEVER send it to "editor", you might as well put it in the round file yourself and save the postage!
Risa Hoag is president of GMG Public Relations, the only agency in the tri-state area to receive the Gannett Best of Show award twice from the Advertising Club of Westchester. Both were for press kits. www.gmgpr.com.
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About the Author: Risa B. Hoag RSS for Risa's articles - Visit Risa's website  Click here to visit Risa's website   The Press Kit Developing Your Marketing Plan Making the Most of Your Trade Show Experience Getting the Word Out Using a Media Kit TWO LOW COST WAYS TO JUMP START YOUR MARKETING EFFORTS |
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- In order to write a press release, you must determine the subject of your story. It can be about an event that affects your industry, or it can be about a change in your company that will affect your customer base. Press releases are in all actuality ‘cookie cutter’. Once you get the hang of writing them, all you have to do is fill in the blanks. Press releases conform to an established format.
Press Release Builder Tool
- Hi Shri - I would be happy to. What do you need from me? Please PM me the details.
Also, if anybody has suggestions for how to make the Press Release Builder Tool more valuable please let me know!
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- Hi Mary,
Maybe you have something New to offer.
You can write an article of something new you have to offer. Then submit it. Following that rewrite it into a Press Release, indicating the need of support to promote it.
Just an idea.
Be blessed
Beat
Re: Owning a social network software...How is it??
- Hi Orxan,
Thanks a lot for giving time and the information provided. Yes, I have been doing Press releases and posting blogs too. These are the primary marketing tools for any business in todays scenario. I'd further appreciate any ideas or steps that can be initiated to market SNet.
Any more suggestions will be certainly appreciated.
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Re: Looking to outsource my sales
- With a budget of $1,500 I know a guy in India who will do all these works on your website for you
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