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Risa B. Hoag Articles

Written by: Risa B. Hoag

Making the Most of Your Trade Show Experience - Click To Read Article
Trade shows and expos are a terrific way to showcase your business and meet new customers. Preparation, several months in advance, is the key to ensuring that you maximize the experience.

The Home Office - Is it for You? - Click To Read Article
Small business owners often consider working from home, but it isn't for everyone. Read this first.

The Press Kit - Click To Read Article
A quick summary of when to use a press kit and what to include.

TWO LOW COST WAYS TO JUMP START YOUR MARKETING EFFORTS - Click To Read Article
Two totally flexible on-line programs can help you jump start your marketing efforts with very little cost. They both require a small investment of time, but it will be worth it in the long run.

Getting the Word Out - Using a Media Kit - Click To Read Article
Preparing an effective media kit; what you should know.

Developing Your Marketing Plan - Click To Read Article
Whether you have a new business or one that has stood the test of time, you should create (or dust off) your marketing plan. Developing one doesn't have to be a daunting task. Investing a little time will yield great dividends. Here are a few things to keep in mind.

Creative Marketing Ideas for a Down Economy - Click To Read Article
Let's face it, 2009 is going to be lousy. But complaining about isn't going to help anyone. It's time to pick yourself up, dust yourself off and get creative. Here are some marketing ideas to get you started.

Association Involvement Can Increase Visibility - Click To Read Article
Getting involved with associations will not only enhance your visibility, your business image and sales, it can also give you a mood boost, resulting in renewed energy that you can bring back to the office.

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About the Author: Risa B. Hoag
RSS for Risa's articles - Visit Risa's website

Prior to founding GMG Public Relations, Inc., Risa was Director of Public Relations with Ernst & Young. Today her firm provides marketing support, plan development, feature story placement, and writing services including press releases, articles, speeches, brochures, newsletters and websites. She is a past president of the Westchester Association of Women Business Owners and twice received that organization’s President’s Award. She has served on the boards of WAWBO Education Fund, Partnership for a Better Westchester, Ad Club of Westchester, Nanuet Chamber of Commerce, and Tappan Zee International Trade Association. Risa has presented marketing seminars to business organizations and universities and has appeared on numerous radio and television programs. Reach her at 845-627-3000 or risa@gmgpr.com Try Risa's favorite marketing tool for free at www.sendoutcards.com/risa

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GMG Public Relations, Inc.
More from Risa B. Hoag
The Press Kit
The Home Office Is it for You
Association Involvement Can Increase Visibility
TWO LOW COST WAYS TO JUMP START YOUR MARKETING EFFORTS
Developing Your Marketing Plan


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