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EVEN SMALL COMPANIES CAN HAVE BIG PR PROBLEMS - Click To Read Article
We often read about big companies having a crisis that threatens their business. But what about small business? Truth be told, a small business may face even bigger problems since its revenue and profit margins usually are based on a much smaller operation and often precarious financial situation. As a result, even a small problem can derail the most successful small business. Smart companies have a crisis plan prepared. Learn how to create one.
Smart Marketers Integrate Public Relations Into Their Business-to-Business - Click To Read Article
In my experience, B-to-B marketers don’t even think about public relations until the marketing program is already formulated. By then it’s too late. That’s because public relations professionals can look at marketing programs and discern program elements that aren’t immediately apparent.
Public relations professionals can see aspects of a marketing program that lend themselves to ideas outside of the mainstream. This is important in positioning of new products or services. Public relations professionals can help create “news,” which can complement other marketing ideas. Public relations, in fact, increasingly leads the branding function.
When Should PR Be Introduced Into An Integrated Marketing Program - Click To Read Article
Public relations is an extremely effective part of the marketing mix and can be instrumental in branding and positioning. Yet, many marketers leave PR out of the marketing mix until the end of planning. Big mistake. Find out why.
When Community Hospitals Ail, An Infusion of Marketing Speeds Recovery - Click To Read Article
Chances are that most community hospitals have set aside limited resources for marketing because marketing is not perceived as an investment that impacts the bottom line. This assessment would be wrong, if one considers the direct and indirect revenue generated by marketing such as building outpatient revenue through greater recruitment of patients, more referrals from local physicians unaware of the full range of the hospital’s services, and increasing enrollment in hospital-sponsored fee-based educational programs for smoking cessation and weight control. Also factored in should be the benefits attained by helping physician recruitment and staff morale.
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Dave Brimm
(Visit Dave's Website)
David Brimm has 25 years of experience in
the corporate, agency and association
sectors, with a specialization in
corporate counseling, strategic planning
and crisis communication. His current
clients represent health care; financial
services; technology;
construction/building; publishing; and
law.
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