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Mark Shapiro Articles

Written by: Mark Shapiro

The three secrets of making an effective online video to promote your business - Click To Read Article
Guide for eCommerce and Online Businesses - Three Great Internet video tips to help improve marketing success. Keep it short, make it sound and look good, and keep it concise. And keep it short. And if you want the internet audience to find it, make sure you create and use a Google video site map.

Selling Your House - Competing With Short Sales? What can you do to get the best price - Click To Read Article
It’s a tough time to sell your home in this market. You are competing with bank owned homes and short sale properties that have driven down home values. What can you do to compete and maximize your sales price? These three ideas may not be conventional methods to market your home, you need to think out of the box. Long gone are the days when you could put a sign in your front yard and sit back and wait for a buyer to come along. It is dog eat dog out there right now and the seller that uses all the marketing strategies to their benefit is going to be the victor!

How to make good web video - Click To Read Article
No more bad video! Why do most web and internet videos look so bad? Here is how you can make your business, personal and creative net videos stand out and get seen by an audience. According to Adage Magazine Magazine - One-Third of Your Viewers Bolt Before 30 Seconds. Visible Measures says "nearly 20% of the viewing audience of any given short-form video clip will click away within the first 10 seconds of playback." So how do you make your videos - personal, business, entertainment, whatever, - interesting? How do you make your video viral and motivate your audience to share it with their friends, associates and social community? If you can create short and engaging videos, with all the fat and redundancy cut away, with acceptable video imagery and good audio, you are well on the way to Internet and online web video success!

Online Video for Business - How to create your video for free - Click To Read Article
How to Create Business Web and Internet Videos for Free or Almost Free. What do you need and where to find it. Free Internet Video Editing and Sharing Resources. Where to post your business videos, What kind of gear do you need; what kind of editing software and some great tips and tricks to make your web videos as effective as possible.

How to use web video for internal business communicaitions and external marketing - Click To Read Article
IBM Software Services for Lotus is using video and the vzaar video platform in a wide variety of ways - for internal education and communications as well as for external marketing and customer relations. Internally, Mr. Leaser and his department are using video for sales training, communication where they want to propose a particular course of action, and to provide training of their technical solution architects and solution specialists. They also are doing internal case studies - talking head interviews and lots of screen capture using their own LotusLive web conference solution and mixing it with live video. IBM uses video externally to promote and market their assets and solutions worldwide. The video messages are designed to help customers select, purchase and use the appropriate business solutions.

The Fall Fire Season is Coming - Is Your Insurance Ready? - Click To Read Article
Are you ready for the October fire season? October is when wildfires explode, the hot Santa Ana winds howling through the Southern California canyons. There is a lot of dry brush just waiting for a spark. Are you ready? Is your fire insurance up to date? Top San Diego Public Adjuster tells how to make sure BEFORE your home burns down. Most homeowners are under insured. Are you under insured! Do you know what you own? Is your inventory list up to date? Probably not. Will you remember everything you owned after it is all burned up?

All about Business Bankers - What can a Business Banker do for you and your business - Click To Read Article
Like most other business professionals and consultants, Business Bankers want their clients to be successful. But unlike attorneys and CPAs, banks help out financially through lending. While Attorneys watch out to make sure you don't cross the line, and CPA’s are tax driven, banks are more profit driven. A good banker cares about your business and is willing to help you become profitable. In many ways, a business banker is your business partner. And unlike your CPA or attorney, a Business Banker NEEDS you to be successful and profitable. They have "skin in your game" In addition to providing funding, they can also provide expertise to ensure that your business is successful. A business banker can even provide a network to grow your sales and maximize your business profits.

How to Make Your Web Site Press Friendly - Click To Read Article
Many companies spend lots of money on public relations and media relations, trying to get coverage for their products and technologies. However, when it works, and the editor visits their web site, they often can't find what they need and then go elsewhere. This means that much of the company's time and budget was wasted. Here are a few simple hints to make sure you get the most bang - press wise - from your web site.

How You Can Make Money With Internet Video - Click To Read Article
You can make money on the Internet with your videos. These can be videos that support your business - or your business can be the videos themselves. Here is a guide to the Internet Video web sites that will enable you to convert your web video into cold, hard cash. You can make money in Internet Video. You don't need to be a big-time producer with deep pockets. You don't need to have graduated form a top notch film school. You don't even need fancy video cameras and video editing gear. If you are running a business - online or brick & mortar, you can make videos that promote your business, your products and technology. How to videos are BIG right now and are a great way to increase your business revenue. You can make money by creating and posting videos to sites like YouTube, Atom, Metacafe and MySpaceTV video.

WHY working with a Public Adjuster can be good for your independent insurance agency and for your customers - Click To Read Article
WHY Independent Insurance Agents should consider working with a Public Adjuster to handle and resolve home owners and business insurance damage claims. Insurance agents need to realize that Public Insurance Adjusters are not your enemy. If you help your customer pick a claims professional who understands YOUR insurance claims business, adheres to a Professional Code of Ethics and has an excellent reputation, you will have done a great service for them. Here are guidelines for how to pick a good Public Adjuster: - They should be licensed in the state the loss occurs in - A member of the National Association of Public Insurance Adjusters (NAPIA) - Experienced with a range of disasters and has worked with many insurance companies - Local knowledge of contractors, repair and remediation prices, building codes, etc.

How to put your videos on YouTube - Click To Read Article
YouTube is currently the world's most popular video upload site and gets about 65,000 or more videos a day submitted to them. YouTube says that their videos account for 60 percent of all videos watched online and that their visitors spend an average of 17 minutes per session on the site. According to Nielsen NetRatings, YouTube has nearly 20M unique users per month. So how do you get to join the party and have your videos online at YouTube? It's really easy. First you got to shoot, create and compress a video.

Internet Video Magazine adds five great new funny videos - Click To Read Article
Internet Video Magazine, the web's most popular destination site for those who love to watch and make web video, has added five new, hilarious videos to their Best Videos of the Week section.

Three secrets of how to use press releases to promote your business or web site. - Click To Read Article
News releases are no longer for the news. Press releases and news announcements now serve many different functions in addition to being source material for journalists to write about. But you don't need big news - little stories are also valuable. Yes, it is good to have BIG news that will motivate a writer, editor or journalist to write about your company, product or service, but that is no longer the only reason to create a press release. You don't need big news - just a good hook. Whether or not you use a public relations agency or do it yourself, here are three good reasons why you should try to write and distribute at least one press release every month.

Your Business - How to Pick a Camcorder - Click To Read Article
Are you thinking of shooting and editing videos to promote your business and products? Many businesses are using YouTube and videos posted on their web site to increase sales and improve customer relations. However, buying a selecting and buying a camcorder for your business is much more confusing than it has ever been in years past. There are a plethora of differing technologies to pick from as well as a bewildering assortment of features and capabilities that need to be examined.

Secrets of Marketing - Three Reasons to Use News Announcements to Promote Your Business - Click To Read Article
Three Great Reasons to Use Press releases to Promote Your Business and Web Site Press releases and news announcements serve many different functions in addition to being source material for journalists to write about. Yes, it is good to have BIG news that will motivate a writer, editor or journalist to write about your company, product or service, but that is no longer the only reason to create a press release. You don't need big news just a good hook.

How to create an Online Press Room for Your Business - Click To Read Article
Your Press Room site should be an important component of your PR, sales and marketing plans. Unlike your staff, your online press room is open and working for you 24/7. Editors and writers often work late at night, on the weekends and holidays when your PR and marketing teams are not available. Your web site and its press room have to be able to provide all the info needed. Over my 25-year career as a journalist and PR consultant, I have seen many sites that just did not work for the press. Wearing my writer hat, I have experienced too many sites that made me turn away in frustration, unable to find the information that I needed.

Eleven Business Insurance Tips for Small & Medium Size Businesses - Click To Read Article
What do small and medium size businesses need to know about Business Insurance? What should they do now - before they have a loss? What should they do later, after they suffer a loss. How do you file a business insurance claim. When should you consider using an attorney or a public adjuster to help you resolve a business insurance claim?

Ten New Years Resolutions for Home Video and Family Movie Maker - Click To Read Article
10 New Year's Internet Video Resolutions for the Family and Home Enthusiast Did you get a new camcorder or flash cam from Santa? Do you make videos of your family? Do you carry the camera around and always document all the special events, holidays and parties. But oddly enough, even though you have been making home movies and videos for awhile, for some reason your friends and family never seem to want to watch them? Where are you going wrong? These ten New Year's Resolutions may help turn your video experience around... And maybe they will want to watch your movies!

How to File an Insurance Claim for Business Losses - Click To Read Article
Do you know how to file an insurance claim if your business experiences a disaster? Unfortunately most business owners don’t think about their insurance coverage until a loss occurs and they need to file a claim. However, the time to analyze your insurance is before you need to file a claim: Preview is always nicer than review. According to Ron Reitz, President of San Diego-based Quality Claims Management Corporation, "If you do suffer an insured loss, you need to be very familiar with certain aspects of your claim. Here are the three areas that cause the biggest business insurance disputes with insurers."

Why Aren't the WildFire Survivors Back Home Yet? - Click To Read Article
In late 2007, the California Wildfires destroyed thousands of homes. Two years have past but many of the affected fire victims have not yet been able to rebuild their lives and their homes. Out of the more than 1,700 San Diego City and County homes that were lost in 2007, only about 55% of the homeowners have obtained building permits and started their rebuild process. Many of those have not yet finished.

Is Video on Cell Phones the Killer Application for Telecom - Click To Read Article
Cell phone video and camcorders? Third Screen or Fourth Screen? Who cares? Lets make movies! Is cell phone video the future of Video over the Net? Killer applications for cell phones

How to be Interviewed by the Press - Click To Read Article
Do you want to see your company featured in the national, local and/or trade press? Wouldn't it be wonderful to have your services and spotlighted in the media. An essential part of getting good press coverage is talking to the media and doing effective press interviews and briefings. Here are some great tips to make your press/media interactions more effective and much more rewarding. The trade press and magazines that cover your industry and product segment want to make you sound good. Here is how you can make their job a lot easier.





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