Mark Shapiro Articles

Why Aren't the WildFire Survivors Back Home Yet? - Click To Read Article
In late 2007, the California Wildfires destroyed thousands of homes. Two years have past but many of the affected fire victims have not yet been able to rebuild their lives and their homes. Out of the more than 1,700 San Diego City and County homes that were lost in 2007, only about 55% of the homeowners have obtained building permits and started their rebuild process. Many of those have not yet finished.

Your Business - How to Pick a Camcorder - Click To Read Article
Are you thinking of shooting and editing videos to promote your business and products? Many businesses are using YouTube and videos posted on their web site to increase sales and improve customer relations. However, buying a selecting and buying a camcorder for your business is much more confusing than it has ever been in years past. There are a plethora of differing technologies to pick from as well as a bewildering assortment of features and capabilities that need to be examined.

Is Video on Cell Phones the Killer Application for Telecom - Click To Read Article
Cell phone video and camcorders? Third Screen or Fourth Screen? Who cares? Lets make movies! Is cell phone video the future of Video over the Net? Killer applications for cell phones

Internet Video Magazine adds five great new funny videos - Click To Read Article
Internet Video Magazine, the web's most popular destination site for those who love to watch and make web video, has added five new, hilarious videos to their Best Videos of the Week section.

How You Can Make Money With Internet Video - Click To Read Article
You can make money on the Internet with your videos. These can be videos that support your business - or your business can be the videos themselves. Here is a guide to the Internet Video web sites that will enable you to convert your web video into cold, hard cash. You can make money in Internet Video. You don't need to be a big-time producer with deep pockets. You don't need to have graduated form a top notch film school. You don't even need fancy video cameras and video editing gear. If you are running a business - online or brick & mortar, you can make videos that promote your business, your products and technology. How to videos are BIG right now and are a great way to increase your business revenue. You can make money by creating and posting videos to sites like YouTube, Atom, Metacafe and MySpaceTV video.

How to Make Your Web Site Press Friendly - Click To Read Article
Many companies spend lots of money on public relations and media relations, trying to get coverage for their products and technologies. However, when it works, and the editor visits their web site, they often can\'t find what they need and then go elsewhere. This means that much of the company\'s time and budget was wasted. Here are a few simple hints to make sure you get the most bang - press wise - from your web site.

How to put your videos on YouTube - Click To Read Article
YouTube is currently the world's most popular video upload site and gets about 65,000 or more videos a day submitted to them. YouTube says that their videos account for 60 percent of all videos watched online and that their visitors spend an average of 17 minutes per session on the site. According to Nielsen NetRatings, YouTube has nearly 20M unique users per month. So how do you get to join the party and have your videos online at YouTube? It's really easy. First you got to shoot, create and compress a video.

How to create an Online Press Room for Your Business - Click To Read Article
Six Steps to Have an Effective Online Press Room Your Press Room site should be an important component of your PR, sales and marketing plans. Unlike your staff, your online press room is open and working for you 24/7. Editors and writers often work late at night, on the weekends and holidays when your PR and marketing teams are not available. Your web site and its press room have to be able to provide all the info needed. Over my 25-year career as a journalist and PR consultant, I have seen many sites that just did not work for the press. Wearing my writer hat, I have experienced too many sites that made me turn away in frustration, unable to find the information that I needed.

How to be Interviewed by the Press - Click To Read Article
Do you want to see your company featured in the national, local and/or trade press? Wouldn't it be wonderful to have your services and spotlighted in the media. An essential part of getting good press coverage is talking to the media and doing effective press interviews and briefings. Here are some great tips to make your press/media interactions more effective and much more rewarding. The trade press and magazines that cover your industry and product segment want to make you sound good. Here is how you can make their job a lot easier.


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