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Authors: Rename Your Book For Another Crack At Success
| Guest post by: Scott Lorenz |
Article Overview: There are several reasons to rename a book such as adding a subtitle to be friendlier to search engines. Another important reason is to get a new copyright date because many book critics will not review an old book and reviewers often define an “old” book as one with a copyright of more than a year old.
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Free Download - Book Marketing Strategy of the Future By Scott Lorenz |
Authors: Rename Your Book For Another Crack At Success
Throughout the ages books have been renamed, given a new
copyright date as a result, and found new life and success.
There are several reasons to rename a book such as adding a
subtitle to be friendlier to search engines. Another important reason is to get
a new copyright date because many book critics will not review an old book and
reviewers often define an “old” book as one with a copyright of more than a
year old.
Margaret Mitchell first gave the title “Pansy,” the original name for Scarlett O’Hara, to her
epic novel. That title was dropped as soon as MacMillan convinced Mitchell to
rename her main character. She then considered the titles of “Tote the Weary Load”
and “Tomorrow is Another Day,” the latter being taken from the last line in her
novel. When MacMillan objected to these two titles, Mitchell reconsidered and
suggested “Gone With The Wind.”
Sometimes just a minor tweak in the title will pay off big,
such as “Harry Potter and The Philosopher’s Stone” being renamed “Harry Potter
and the Sorcerer’s Stone.” “Philosopher’s Stone” was the first novel in the
Harry Potter series by J.K. Rowling when it was first published in London in 1997. The next year it was
republished in America with the “Sorcerer’s Stone” change made in the title and
it reached the New York Time’s best-selling fiction list in August 1999.
Other examples of books that were re-titled include:
·
“The Last Man in Europe” to “1984”
·
“The Dead Un-Dead” to “Dracula”
·
“Catch 18” and “Catch 11” to “Catch 22”
·
“Atticus” to “To Kill a Mockingbird”
·
“First Impressions” to “Pride and Prejudice”
·
“Fiesta” to “The Sun Also Rises”
·
“Strike” to “Atlas Shrugged”
·
“Mistress Mary” to “The Secret Garden”
I
think you get the point. Tanya Hall of Greenleaf Book Group greenleafbookgroup
dot com tells of the renaming of a book that made a big difference for Greenleaf:
“Gregg Crawford approached us seeking distribution services for his book,
‘Execute or Be Executed’, originally published in 2006,” says Tanya. “We saw
potential in the book but it definitely needed to be repackaged and re-titled
to stand out in the crowded business genre. Gregg agreed to our suggestions,
and the end result was ‘The Last Link: Closing the Gap That is Sabotaging Your
Business’ which was published in March, 2007 by Greenleaf Book Group Press and
became our first New York Times bestseller.”
Many
of the authors with whom I work do not subtitle their book which is a big
mistake. A subtitle allows for a book title to contain more searchable terms
which, in this day of search engine optimization, is a major consideration. Remember
that people use Google, Bing and Yahoo! to search for information they need
immediately - help that fills their needs, wants and desires. You want to be
their Answer.
Authors
should always be open to suggestions
made by editors and publishers. You may love your title but the publishing
company that makes millions of dollars each year selling books knows a lot more
about titles that sell than you do.
So be ready
to rename your book if that new title will attract more readers and sell more
books. If in doubt, ask Margaret Mitchell, or J.K. Rowling, or Ernest
Hemingway, or George Orwell or ….. Want to rename your book? Bounce an idea off
me at: scottlorenz at westwindcos dot com.
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About the Author: Scott Lorenz RSS for Scott's articles - Visit Scott's website Scott Lorenz is President of Westwind Communications, a public relations and marketing firm which specializes in marketing authors, doctors, lawyers and entrepreneurs. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC Nightly News, ESPN, The New York Times, Nightline, TIME, PBS, NPR, the Los Angeles Times, USA Today, Washington Post, Family Circle, Woman's World, & Howard Stern to name a few. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. He's handled publicity for books by CEOs, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. He's generated media coverage for numerous genres including, fiction, health, romance and business. To discuss how Westwind Communications helps its clients get all the publicity they deserve and more visit http://www.westwindcos.com or call 734-667-2090. For information about the National Publicity Summit visit: http://www.nationalpublicitysummit.com/?10373 Click here to visit Scott's website   How Authors Can Be Outstanding Talk Radio Guests Top Google Apps For Sales and Marketing Using Photos to Promote Your iPhone Apps Medical Practice Marketing All Doctors Need PR Slow Pay or No Pay Tips on How to Get Businesses to PayUp |
Related Forum Posts
Name for website
- Hmmmm
Authors World
Authors Network
Authors World Wide Weblog
World Wide Authors Arboretum (or some other alliterative word)
WritertoWriter
Writer to Reader
WritersWorld
WritersConnect
AuthorsandtheirReadersBlog
My reading log
- Hi OmnivoreInk,
Before starting my business, I read the following books as research:
-"The Art of the Start" by Guy Kawasaki
-"The AdSense Code" by Joel Comm
-"Don't Think Pink" and "Mind Your X's and Y's" by Lisa Johnson
And since then I've continued my "research" by reading (in this order):
-"Technical Tennis" by Rod Cross
-"For One More Day" by Mitch Albom
-"The Twits" by Roald Dahl
-"Little Black Book of Connections" by Jeffrey Gitomer
-"The Secret" by Rhonda Byrne
-"The Profitable Retailer" by Doug Fleener
-"Blink" by Malcolm Gladwell
-"Little Gold Book of YES! Attitude" by Jeffrey Gitomer
-"The Chronicles of Narnia: Prince Caspian" by C.S. Lewis
-"Little Green Book of Getting Your Way" by Jeffrey Gitomer
-"Harry Potter and the Deathly Hallows" by J.K. Rowling
And I'm currently reading and am in the process of finishing the following:
-"There's No Such Thing as Public Speaking" by Jeanette and Roy Henderson
-"The Tipping Point" by Malcolm Gladwell
-"The Book of Tells" by Peter Collett
-"Little Red Book of Sales Answers" by Jeffrey Gitomer
-"Chocolates on the Pillow Aren't Enough: Reinventing The Customer Experience" by Jonathan M. Tisch
-"The Artist's Way: A Spiritual Path to Higher Creativity" by Julia Cameron
-"The Inner Game of Tennis" by Timothy Gallwey
My entry
- 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read
- this is a fascinating book about the history of Business theory, and I'd recommend it to anybody.
2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto.
3. PADI: The Business of Diving Book
Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: THE SECRET TO SUCCESS IS ALL IN YOUR HEAD...RIGHT NOW!!!
- Success = Thinking (Head) + Heart (Feeling / Interest) + Hand (doing/ action).
Success - H3
Robert
Don Campbell Live Today in Toronto
- Just a reminder that Don Campbell will be live today at the above information. If your in the Real Estate business in Canada you will enjoy to hear what he has to say and his outlook.
He is also well versed in the Alberta market and can also answer questions you may have on it if you plan on buying property there to add to your business and clients.
P.s. if you have either of his books you can get it signed by the Authors: Don Campbell and Russell Wescott.
Enjoy.
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