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Do Amazon Rankings of Your Competitors Matter?

Guest post by: Scott Lorenz

Article Overview: Authors often wonder why their Amazon sales ranking goes up or down. The seemingly random ranking system drives many authors to frustration. There’s a new tool that will help authors track their own books and those of others called TitleZ

Do Amazon Rankings of Your Competitors Matter?

Authors often wonder why their Amazon sales ranking goes up or down. The seemingly random ranking system drives many authors to frustration. There's a new tool that will help authors track their own books and those of others called TitleZ.

TitleZ allows authors, book publishers or book publicists to instantly retrieve historic and current Amazon rankings on any book and create reports with 7-, 30-,90- day and lifetime averages. More importantly, you can use this tool to research your next book or create a marketing plan using the information furnished.

By visiting TitleZ you can compile a list of related books, comparing and contrasting sales figures and rankings.

As a book publicist I have found TitleZ to be very useful in offering book marketing advice to my clients. Authors will find this tool helpful in coming up with book publicity and book publishing strategies.

Visit titleZ dot com to learn how a specific book or a group of books has performed over time relative to other books on the market. All you have to do is enter a book title, a subject, author or publisher and TitleZ within seconds comes up with a comprehensive list of books from Amazon.com plus historical sales ranking data. This information allows authors to see how topics and specific books perform over time and to appreciate what's hot and what's not.

Among the advantages TitleZ cites when using its tool are:

• Identify trends with book-buying consumers beyond the top ten lists to see within a given topic which books are gaining in interest and which are declining.
• Quickly and easily uncover best-selling and up-and-coming authors on a specific topic.
• Review renderings of book covers, along with sales ranking data, to see what design features are working in the current marketplace.
• By examining prices of competitors' books you can make a better informed decision on what to charge for your book.
• Find out how effective promotional appearances, tours, book signings, and marketing activities are in driving sales.

Why is research important? A key strategy in any book marketing program is to know your competition and successful authors will research competitors before investing time in writing, editing, re-writing, and publishing. Authors need to know how many others have written on the same topic and how those topics sold in the marketplace. Authors can find out which similar books have done the best and, with further research, can find out what made these books successful. This information is also extremely important in the preparation of a book proposal for a publisher or agent,

If you aren't totally convinced yet that TitleZ is worth time to try out, than just visit the site, point and click two or three times, enter just one subject, and examine the data returned. You'll then become convinced. You'll want to hurry and check it out now while it's free in its beta testing stage. After the beta testing period expires the service will be available by paying a monthly subscription fee.

For more tips and information about book marketing and book publicity visit the author's web site.

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Article Tags: amazon sales rankings, book marketing, book promotion, book publicist, titlez



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