Think you’re in a rut? If you are pondering that question, then there’s good chance you’re in one. You must know the signs such as boredom, lack of get-up-and-go etc. The reason people get in a rut is that they do the same thing all the time. In order to break free of the things that bind you and your thought process you’ve got to do something different. It’s been said you can’t expect a different result if you do the same thing all the time. Here are a few suggestions from my perspective as a publicist and marketer about getting out of a rut.
1. Find your weaknesses and make them your strengths. My weakness 16 years ago was a complete lack of computer skills. Now, it’s one of my strengths. How’d I do it? Took the time to go to classes on Microsoft products and became proficient in MS Outlook. Why does it matter? My entire day revolves around that program and I am far more efficient than ever. Furthermore, I could not do what I do without those computer skills which in themselves opened up other opportunities. Not sure what your weakness is? Ask your spouse, children, boss, coworkers etc. Believe me they’ll tell you.
2. Improve the profitability of your consulting practice. The first step, read Million Dollar Consulting by Alan Weiss. This is my bible for consulting and should be the bible for anyone else in the consulting field. As a marketer, this has been the single most important book that has helped me establish my firm and charge the fees needed to succeed. One key point Alan makes is "don't sell your time, sell value." Not comprehending this fact dooms many people who try consulting and fail; they don't charge enough for their services. My copy is so beaten up, the cover is about to come off. Why? Because I read it all the time! Furthermore, I have given this book as a gift to budding consultants so many times I've lost count. If you are a consultant now or want to be a consultant then read this book.
3. Travel. Hit the beach. Go to a foreign country where you have no idea about their language or culture. It’ll force you to think differently. Some of the most significant trips I have ever taken were to China and Japan where everything was different, food, culture, language etc.
4. Read something different like Poetry or business books. Get some business books like PyroMarketing, Freakonomics and read them. Break out of the mold and read something you’d never consider, like poetry. I suggest Hero Island by Stephen Wiley who was, and is a successful New Jersey attorney who decided to learn how to write poetry and became a published author. He didn’t let 50 years of being a lawyer stop him from pursuing a dream. www.heroisland.com
5. Do something exciting. Take a hot air balloon ride; take kiteboard lessons, go sailing on a barefoot cruise for a week in the Caribbean where you are part of the crew doing the work. When you’re focused on sailing your subconscious mind will help you get free of things that trap you in the rut.
6. Meet your fears and conquer them. Can’t stand heights? Learn how to parachute. Don’t like to go underwater? Learn how to scuba dive. Don’t like raw fish? Eat some sushi. Force yourself to do something you don’t want to do. You’ll be better for it.
The bottom line? You are the captain of your own ship. Start calling the shots and get out of that rut!
To learn more about this author, visit Scott Lorenz's Website.
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Scott Lorenz
(Visit Scott's Website)
Scott Lorenz is President of Westwind
Communications, a public relations and
marketing firm that has a special knack
for working with individuals and
entrepreneurs to help them get all the
publicity they deserve and more. Lorenz
has handled public relations and marketing
for numerous doctors, lawyers, authors
inventors and entrepreneurs since 1980 and
is an integral part of the marketing
strategy for many firms.
Lorenz has arranged for plastic surgery,
LASIK surgery, dental surgery, liposuction
and BOTOX for numerous radio, TV, and
Sports personalities in Michigan. He’s
arranged endorsements with members of the
Detroit Lions and Red Wings as well as
Detroit TV and radio personalities helping
to convince customers that it’s safe and
desirable to use elective medical
procedures.
On an international level, Lorenz handled
the public relations effort for Kevin
Uliassi, a balloonist attempting to become
the first person to fly solo around the
world in a balloon. More than 135 news
organizations generated over 4,000
articles and newscasts worldwide during
the launches and flights over a four year
period.
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