Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

How Small Businesses Can Build a Big Brand With PR

How Small Businesses Can Build a Big Brand With PR

How can small businesses build a big brand? It’s simple. It’s with PR. Ever watch the very popular business program “The Big Idea with Donny Deutsch” on CNBC?

Every single guest cites ONE thing that propelled his or her business. What was it? Publicity-PR! It’s the one common theme that runs through the entire program. If you want to get your company “on the radar” then put PR into your plan.

As a publicist I’ve known this for years. I’ve seen media exposure launch everything from new medical procedures to special events and inventions. Why does it work? It works because PR is the bridge that connects large audiences with a single person with The Big Idea. How do you get it? You can do it yourself up to a point or allocate some money for a publicist.

Why PR and not Advertising?
People will tell their friends and associates about a product, book review or new restaurant they read about in a magazine or newspaper, see on television, or hear on the radio because the media is a third party, disinterested source disseminating the information. That's why getting media coverage is so important in starting the "word of mouth" every successful entrepreneur desires. Furthermore, people believe what they see in the media thereby granting a third party endorsement which is far more effective than a paid ad. Then there’s cost. A paid ad in the NY Times the size of your thumb costs thousands of dollars. Need I say more?

Here are several reasons why I believe it makes good business sense to hire a public relations firm to market your product or service:

PR firms can get you TV and radio coverage. A PR firm can get you interviewed on radio and TV. Every day thousands of interviews are conducted on TV and Radio stations across North America and several hundred are with experts and authors. If your in-house PR person is not trying to get interviewed by the producers of those shows they won’t find you because they simply don’t have time to look for you amongst the many interesting people clamoring for their attention.

PR firms have regular contact with national media outlets PR firms are in regular contact with journalists, editors, writers and producers from top national magazines, newspapers and radio/TV programs. When was the last time you talked to representatives from ABC's 20/20... Prime Time… CNN... People... Good Morning America... Newsweek... Publishers Weekly... Family Circle... Forbes... ABC Radio Network... Time Magazine... Dateline NBC... The View... Oprah's O magazine... Fortune Small Business... Cosmopolitan... Fox News... Good Housekeeping or Newsweek? Probably not lately. And your in-house PR person probably has not either. The reason? Your in-house person has not established the relationships with these media outlets. A PR firm with several clients can pitch one, two or three stories while talking to the same reporter or producer. An in-house PR department does not have this synergy which leaves your firm out of the loop.

PR firms have multiple resources such as an “experts subscription service.” My firm, Westwind Communications and other top PR firms belong to paid subscription services which provide dozens of leads every day from media members looking for an expert to comment on a particular story. PR firms present you and your firm as an authority on a particular topic and request an interview. The media will, in nearly every case, mention your firm in the story as it establishes your credibility with the reader.

Your in-house person is not likely to know about this service, or perhaps the several thousand dollars a year it costs to get the leads is not cost effective for a firm to buy this service. However, a PR firm can spread this cost over several clients and glean the hundreds of daily queries looking for the one that may work for you.

The bottom line: There’s no better way to build a brand than with PR. By the way, Donny Deutsch has a new book out, guess the name: Big Idea, The: How to Make Your Entrepreneurial Dreams Come True, From the Aha Moment to Your First Million.

-END-





How Small Businesses Can Build a Big Brand With PR - To learn more about this author, visit Scott Lorenz's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback
Evan Carmichael
I've created this section on my site to share some of the incredible tools that I've used to build my business. I hope you too can benefit from them and look forward to hearing your feedback on the reviews! - Visit Evan Carmichael's Website

Dianne Crampton
Dianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website

John Brennan
John Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website

Kim Castle
With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website

Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website

Staging Diva
Debra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website

Casey Gollan
Casey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website

Anne Barr
Anne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website


To learn more about the Evan Elite Author Program please contact us.

About The Author


Scott Lorenz
(Visit Scott's Website)

Scott Lorenz is President of Westwind Communications, a public relations and marketing firm which specializes in marketing authors, doctors, lawyers and entrepreneurs. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC Nightly News, ESPN, The New York Times, Nightline, TIME, PBS, NPR, the Los Angeles Times, USA Today, Washington Post, Family Circle, Woman's World, & Howard Stern to name a few.

Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. He's handled publicity for books by CEOs, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. He's generated media coverage for numerous genres including, fiction, health, romance and business.

To discuss how Westwind Communications helps its clients get all the publicity they deserve and more visit h ttp://www.westwindcos.com  or call 734-667-2090. For information about the National Publicity Summit visit: http://www.nation alpublicitysummit.com/?10373



Scott Lorenz is a Platinum author on EvanCarmichael.com
About The Author

View Author Blog
View Author Blog

View Author Video
Scott Lorenz Video - Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm with a special knack for working with authors and entrepreneurs to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether its their first book or their 15th book. Hes handled publicity for books by CEOs, Navy SEALS, CIA Officers, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. Hes generated media coverage for numerous genres including, fiction, health, romance, business and children.
View Author Video

Free Downloads


Scott Lorenz's

Complete
List Of
Public-Relations
Articles

Name
Email
If you enjoyed this article, get Scott Lorenz's Complete List of Public-Relations Articles For FREE!

More Scott Lorenz
Book Marketing Books Every Author Must Read
How Rachael Rays TV Career Was Propelled By Radio
Monthly Retainers VS Pay For Placement for Public Relations Services
Slow Pay or No Pay Tips on How to Get Businesses to PayUp
Should Authors Do Book Signings Book Publicist Says Go For It
Pulling Back the Curtain on New York Times Book Reviews
Get Publicity Now Tie Into A Breaking News Event
Why You Must Keep Marketing Through The Recession
Snappy Sound Bites Will Turn a TV Appearance Into A Huge Success
Pay Per Click Ads are The Best Advertising Medium Ever
Free Downloads


 
 
 


Evan Elite Authors
Casey Gollan  
David Acheson  
Joe Dager  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Quadruple Your Business Icon Quadruple Your Business
Visual Pipeline Icon Visual Pipeline
Woman business success Icon Woman business success
Workplace Culture Icon Workplace Culture
Valley of Death Icon Valley of Death
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 SEO Posts of the Year
Top 50 SEO Posts - 2008
Top SEO Posts of the Year
 
Top 50 Niche Blogs 2009
Top 50 Niche Blogs 2009
Top 50 Niche Blogs 2009
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Stella Omoregie Benin City, Nigeria,
Stella Omoregie
Benin City, Nigeria
SEO For Africa

If I Were A Startup...
Lee Segal, >1,800% Growth in 5 Years
Lee Segal
>1,800% Growth in 5 Years
Jonathan Voigt, $214k to $507k in 2 years
Jonathan Voigt
$214k to $507k in 2 years
If I Were A Startup... - Complete List

Famous Entrepreneurs
J.P. Morgan, JP Morgan
J.P. Morgan
JP Morgan
Terry Matthews, Mitel
Famous Entrepreneurs - Complete List

Entrepreneur Advice
Jack Canfield, Chicken Soup
Jack Canfield
Chicken Soup
Seth Godin, Ideavirus Author
Seth Godin
Ideavirus Author
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     ROI vs Return on Relationships syndrome
By Michel Amour
     Effective Coaching and YOU
By Michel Amour
     Rolling with the punches or rolling out?
By Michel Amour

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information