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How To Better Utilize Social Media for Book Marketing
| Guest post by: Scott Lorenz |
Article Overview: As the new publishing/marketing model continues to evolve, the key to any author's success in the future will be the expansion of all forms of social media. We must embrace all these changes and learn from them as we evolve in order to safeguard your publishing success and build your brand
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Free Download - Book Marketing Strategy of the Future By Scott Lorenz |
How To Better Utilize Social Media for Book Marketing
Social media is a great way to market your book, but you
already know this. What you may not be aware of is how often social media
changes and evolves. It is important, as an author, to always be aware of the changing
field of social media and embrace it as a marketing tool for your book. Peter
Miller, the famous literary agent and President
of PMA in New York
suggests, “As the new
publishing/marketing model continues to evolve, the key to any author's success
in the future will be the expansion of all forms of social media. We must
embrace all these changes and learn from them as we evolve in order to
safeguard your publishing success and build your brand.”
A useful way to generate buzz about your book before it’s
published is to post a free chapter on your website or blog. This way, readers
will get a taste of the upcoming book and they will be anxiously waiting the
date they can purchase your latest work. In the free chapter, embed a ‘Retweet’
button so that those on Twitter can quickly and easily help you promote your
book to their respective followers. Once the chapter is posted to your book’s
website or blog, be sure to post a link on both Facebook and Twitter so the
reading and promoting can commence.
If you have a blog, you’re already well aware of the power
that bloggers hold. If you can spread the word of your book on various blogs,
the publicity you will generate will be vast. A great way to create awareness
of your upcoming book is to set up a blog contest. For example, suggest that
viewers read the first chapter of your book, plug the free chapter into their
own blog, post a comment about the chapter, and they will win a prize. The
prize could be anything from an autographed copy of the book to advertising
space on your blog or website.
In the tech-age, we’re able to openly communicate with
people across the world in real-time. Writers can use this feature to their
advantage when marketing a book. Set up a virtual meeting with a few literary
pros, record the session, and post it for the world to watch. You could discuss
anything from a chapter from your upcoming book to a brainstorming session
about the title. This way, people can see that you have an “in” with the pros,
which will make you even more credible in the literary world.
Facebook is excellent for spreading the word about your
book. Instead of simply updating your status about the book, post photos
relating to the book. Photos are more likely to pop up in the mini-feeds of
your friends. People like to look at pictures, so post photos of yourself at a
book signing, or of people reading your book at the beach, in a tree, on a
boat, in a hot air balloon…hey why not? Get a photo of a famous person holding
your book like a local celebrity or the mayor of your home town. Inject your
book into situations then take a picture, post the photo and let your followers
comment.
In addition to photos, people also like videos. Get clever
with a few videos and post them on YouTube, Facebook, Twitter, your blog, and
your website. Instead of just a book trailer, post a video that piques the
interest of your fans. Video ideas could include: alternate book trailers,
bloopers, a scene from the book, or a brainstorming session for the title. Don’t just post to YouTube, use a service
that can post it to hundreds of sites online at the same time. Get that buzz
going!
The bottom line: Get
creative with your social media marketing and don’t be bashful!
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About the Author: Scott Lorenz RSS for Scott's articles - Visit Scott's website Scott Lorenz is President of Westwind Communications, a public relations and marketing firm which specializes in marketing authors, doctors, lawyers and entrepreneurs. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC Nightly News, ESPN, The New York Times, Nightline, TIME, PBS, NPR, the Los Angeles Times, USA Today, Washington Post, Family Circle, Woman's World, & Howard Stern to name a few. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. He's handled publicity for books by CEOs, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. He's generated media coverage for numerous genres including, fiction, health, romance and business. To discuss how Westwind Communications helps its clients get all the publicity they deserve and more visit http://www.westwindcos.com or call 734-667-2090. For information about the National Publicity Summit visit: http://www.nationalpublicitysummit.com/?10373 Click here to visit Scott's website   Using Photos to Promote Your iPhone Apps WinterSpring 2011 Book Fairs and Book Festivals Authors Book Lovers Should Attend How Doctors Can Get Speaking Gigs Book Publicist Selects Top 25 Book Fairs and Book Festivals Authors Should Attend Seven Tips to Get on a Panel at a Conference |
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I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing.
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Re: Kevin needs "social glue" ideas
- [quote="WebBizIdeas.com":gvtxsu7g]Hi,
I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing.
I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO.
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Hi Jeff,
Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: Should Evan add a "Social Media Marketing" category to the f
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Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few,
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Re: Should Evan add a "Social Media Marketing" category to the f
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Kevin's Case Study #11 - A New Forum Category?
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