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Ma Bell Still Counts- You Must Get Listed in ALL the Phone Books
Written by: Scott LorenzArticle Overview: Back in the day it was basically automatic -- there was one phone company and they put your business in the book. It’s not so fast and easy today. In a perfect world they’re supposed to all work together and populate on another’s books and databases, but that’s not happening. This article lists numerous resources to help you get your business listed.
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Ma Bell Still Counts- You Must Get Listed in ALL the Phone Books
Whew! You’ve just opened your new business, your ads are working, the web site is up, and the signage is done. But, wait! What about a listing in the phone book? Yes, people still use the phone book, but they’re more apt to call directory assistance from their cell phone when they’re motoring down the road.
Are you listed? Better call 411 and find out, Oh, and better call from your friend’s cell phone directory, too, as they have another service, and don’t forget to call Cingular, nope AT&T bought them out … get the picture? If you aren’t listed in every directory you don’t exist to a bunch of consumers who are trying to do business with you. You need to fix that!
Back in the day it was basically automatic -- there was one phone company and they put your business in the book. It’s not so fast and easy today. In a perfect world they’re supposed to all work together and populate on another’s books and databases, but that’s not happening.
This whole problem came to light when a close friend tried to get his home number OFF the phone list of all the directories since they were all giving his home number out for the Meijer Thrifty Acres store. He got 20 calls a day for months on end and could not make them stop. He even put a message on an answering machine that said “Hi, this is not Meijer’s …” My friend made dozens of attempts to correct the situation. He eventually located all the directories with his
name in it and notified them.
So, with that in mind, to help you get your company listed I’ve compiled a comprehensive list of places to call, email or submit your business so you can get your business listed in the Phone Book.
• AT&T Real Yellow Pages and yellowpages.com. For Real Yellow Pages call 866-620-6000. The online yellowpages.com is a combined operation of AT&T, BellSouth and Cingular. Call 800-479-2977 or visit www.nationalyp.com.
• YELLOWBOOK USA Call 800-373-2324 or visit: www.yellowbook.com
• Verizon print directories and www.superpages.com online option. Call 800-789-5756 or visit www.directorystore.comproduct/index.jsp.
• R.H. Donnelley is one of the nation's leading Yellow Pages and online local commercial search companies. The company operates in 28 states. Visit their web site to check if they handle your state. www.rhd.com
• Nextel, and other wireless and online ventures, use the yellow pages service of go2 System of Irvine, California. Call: 949-553-0800.
• Yellow Pages Nationwide, Inc. Call 888-935-5698 or visit: http://www.yellowpagesnationwide.com/
• Enlace Spanish Yellow Pages by Cobalt Publishing LLC, the largest Spanish phone directory in nation in 22 markets. Call 502-585-0640 or visit: www.superpaginas.com.
• Your Community Phone Book, independent telephone directory publishers in 150 markets in mid-Atlantic and southern U.S. Call 677-3839 or visit:: www.communitybook.com
• Internet Yellow Pages online yellow pages. Call 800-300-3209 or visit: www.up.com
• MobileGates, wireless yellow pages. Call 714-464-8000
• The online Yellow Pages owned by AT&T projects 1.8 billion searches this year. Get a free listing which unfortunately has to be renewed manually every year at www.yellowpages.com
Here’s an interesting tidbit, nearly 50% of all internet searches are for business phone numbers or addresses. So if you are not listed in all of the major search engines you really don’t exist. For a comprehensive list of places to list your business visit: http://www.locallytype.com/pages/submit.htm This is a terrific resource for getting your business listed.
One more thing. There are many independent Yellow Pages publishers throughout the country. Be sure to contact the major phone company in your local area to get listed. They are usually the most complete and up-to-date resource since they are mandated by the FCC to maintain that information. You can then go to the website of your phone company and see who they have contracted with to provide their yellow pages, and make the connection.
For instance, if you live in Florida, depending on your area, you may have either AT&T, Sprint or Verizon phone service. All three provide their own yellow pages. If you go to the phone company website, it will give you all the contact information for that area.
Do it now and “get listed.”
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About the Author: Scott Lorenz RSS for Scott's articles - Visit Scott's website  Scott Lorenz is President of Westwind Communications, a public relations and marketing firm which specializes in marketing authors, doctors, lawyers and entrepreneurs. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC Nightly News, ESPN, The New York Times, Nightline, TIME, PBS, NPR, the Los Angeles Times, USA Today, Washington Post, Family Circle, Woman's World, & Howard Stern to name a few. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. He's handled publicity for books by CEOs, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. He's generated media coverage for numerous genres including, fiction, health, romance and business. To discuss how Westwind Communications helps its clients get all the publicity they deserve and more visit http://www.westwindcos.com or call 734-667-2090. For information about the National Publicity Summit visit: http://www.nationalpublicitysummit.com/?10373 Click here to visit Scott's website   How Chefs and Cookbook Authors can do a Great Cooking Segment on TV STOP Dont Name Your Business THAT Hire a PR Firm Before You Need One Use The Court of Public Opinion for Litigation Support Get The Public On Your Side When Stakes Are High Your Reputation Is Priceless The Time To Defend It Is Before It Is Damaged |
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How do i answer the phone?
- I learned this technique from a successful businessman who earns over a million dollars a year. He just uses his name like this...
Phone rings... " This is Dwayne..."
It kind of throws people off who have a preplanned script and gets right into it.
Phone rings... " This is Dwayne..."
No Hello, no good morning/afternoon/evening
Phone rings... "This is Dwayne..."
Re: Did you buy into the iPhone 3G craze?
- BTW, on the whole cellphone thing. I heard that Bell (most probably Telus too since they share Bells network) will be moving over to a GSM network like Rogers - that should level the playing field and give you access to a whole range of cool unlocked phones.
Eventually Rogers, Bell and Telus will be moving over to new standard that is a level up from GSM....LTE I think?!?
Anyways I believe the Canadian government is also making space for a new provider by selling some frequencys.
Exciting times ahead for communications in Canada and maybe we'll start seeing the competitive rates they have in the US?
Top 19 Copywriting books
- 1. Ogilvy on Advertising. David Ogilvy. Wiley.
2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner.
3. The New Positioning. Jack Trout. McGraw-Hill.
4. Tested Advertising Methods. John Caples. Prentice-Hall.
5. How to Make your Advertising Make Money. John Caples. Prentice-Hall.
6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin.
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8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books.
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13. My Life in Advertising. Claude Hopkins. NTC Business Books.
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This should keep you busy for at least a year.
Enjoy!
My entry
- 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read
- this is a fascinating book about the history of Business theory, and I'd recommend it to anybody.
2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto.
3. PADI: The Business of Diving Book
Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: Can you read body language and convert it into a sale?
- I can definitely read their mood by how they speak on the phone. You can usually also tell by the way they respond to the things you are saying. Phone sales aren't as easy as when you see them in person, but I still believe their tone can tell a lot.
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