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Top Book Fairs and Book Festivals For 2011
| Guest post by: Scott Lorenz |
Article Overview: Book fairs are excellent places to interact with fellow authors and publishers, network with book industry leaders, locate the help you need such as a publicist or book editor, and learn what’s new in the marketplace. Includes a list of book fairs and events that are worthy of your attendance for 2011.
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Free Download - Book Marketing Strategy of the Future By Scott Lorenz |
Top Book Fairs and Book Festivals For 2011
Authors who
want to sell books need to do what anyone else with a product needs to do –
find the place in the marketplace where your buyers can be found. And, in the
case of authors, readers will be found in largest numbers at book fairs,
festivals and conferences.
Book fairs
and festivals are held every season around the world so it’s a fairly easy task
to locate one to promote your book. As an internet book marketing specialist, I
am the first to impress on authors the new and powerful marketing avenues open
to all authors on the Internet – from book websites to book trailers to social
networks like Facebook, Twitter and YouTube. While these are fantastic tools
when used properly, authors should never overlook opportunities to meet the
reading public face-to-face.
Book fairs
usually want speakers. By volunteering to speak, the author not only gains
great exposure but can also add that appearance to their resume and press
releases. But plan ahead; dates for panel participants, speakers and autograph
sessions are arranged months in advance.
Book fairs
are excellent places to interact with fellow authors, publishers, network with
book industry leaders, locate the help you need such as a publicist or book
editor, and learn what’s new in the marketplace.
Here’s a
list of upcoming book fairs and events that are worthy of your attendance in
2011.
1. 2011 Dayton Book Expo,
Christian Writers Marketplace, April 30, 2011, Sinclair Community College,
Dayton, Ohio A great opportunity for authors of books on Christian topics.
2. Los Angeles Times
Festival of Books, April 30-May 5, 201. The festival attracts more than
150,000 readers.
3. South Carolina Book Festival, May
14-15, 2011, Colombia Metropolitan Convention Center, Columbia, SC, more than 6,000
book lovers attend
4. BookExpo America, May
23-26, 2011, Jacob Javits Center, NYC, the premier North American publishing
event of the year
5. Printers Row Lit Fest, June
4-5, 2011 Chicago, Illinois at Dearborn and Polk street. A large book fair
attended by more than 100,000 book lovers
6. American Library
Association Annual Conference June 23-28, 2011, New Orleans, LA, some 2,000
seminars and events plus a huge trade show.
7. International Christian
Retail Show (ICRS) July 10-13, 2011, Atlanta, GA Considered the best show for Christian
authors according to Sara Bolme author of Your Guide to Marketing Books in the
Christian Marketplace
8. Harlem Book
Festival, July 23, 2011, West 135th Street, NYC
9. The Atlanta Black Book Expo, August
6, 2011 at the Georgia International Convention Center in College Park, GA.
10. Decatur Book Festival,
Sept. 2-5, 2011, Decatur, GA, largest
independent book festival in the country. Since its launch, more than 600
authors and 190,000 attendees have attended this event in downtown Decatur.
11. Fall For the Book Festival, Sept.
18-23, 2011, George Mason University’s Fairfax Campus, Fairfax, VA., sponsored
by George Mason University, Fairfax County Public Library and Barnes &
Noble. Attended by more than 150 authors.
12. Baltimore Book Festival,
Sept. 23-25, 2011, attracts more than 100 authors.
13. Sonoma County Book Festival,
September 24, 2011, Old Courthouse Square, Santa Rosa, CA. attended by
thousands of book lovers.
14. West Hollywood Book Fair, October 1,
2011, at West Hollywood Park, more than 180 exhibitors expected.
15. Frankfurt Book Fair, October 12-16,
2011 in Frankfort, Germany. Considered the biggest
book show in the world.
16. Southern Festival of
Books: A Celebration of the Written Word October 14-16, 2011, War Memorial
Plaza, Nashville, TN, attracts more than 200 authors from throughout the U.S.
17. Texas Book Fair, October
22-23, 2011, State Capitol Building, Austin, TX, established in 1995 by First
Lady Laura Bush, a former librarian, more than 45,000 attend.
18. Kentucky Book Fair,
Saturday, November 12, 2011, Frankfort Convention Center, attended by up to
5,000 people including 150 authors
The bottom line: Make
it a priority to visit a book fair in the coming weeks and months. You’ll be
glad you did!
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Article Tags: book fairs, book festivals, book marketing
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About the Author: Scott Lorenz RSS for Scott's articles - Visit Scott's website Scott Lorenz is President of Westwind Communications, a public relations and marketing firm which specializes in marketing authors, doctors, lawyers and entrepreneurs. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC Nightly News, ESPN, The New York Times, Nightline, TIME, PBS, NPR, the Los Angeles Times, USA Today, Washington Post, Family Circle, Woman's World, & Howard Stern to name a few. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. He's handled publicity for books by CEOs, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. He's generated media coverage for numerous genres including, fiction, health, romance and business. To discuss how Westwind Communications helps its clients get all the publicity they deserve and more visit http://www.westwindcos.com or call 734-667-2090. For information about the National Publicity Summit visit: http://www.nationalpublicitysummit.com/?10373 Click here to visit Scott's website   Top Medical Apps for iPhone and Android Smartphones 22 Ways to Promote Your iPhone App Will a Sales Blitz Work For Your Business Once You Know What Literary Agents Want Its Easy To Land One Authors Hire An Agents Agent to Sell Your Book |
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Before starting my business, I read the following books as research:
-"The Art of the Start" by Guy Kawasaki
-"The AdSense Code" by Joel Comm
-"Don't Think Pink" and "Mind Your X's and Y's" by Lisa Johnson
And since then I've continued my "research" by reading (in this order):
-"Technical Tennis" by Rod Cross
-"For One More Day" by Mitch Albom
-"The Twits" by Roald Dahl
-"Little Black Book of Connections" by Jeffrey Gitomer
-"The Secret" by Rhonda Byrne
-"The Profitable Retailer" by Doug Fleener
-"Blink" by Malcolm Gladwell
-"Little Gold Book of YES! Attitude" by Jeffrey Gitomer
-"The Chronicles of Narnia: Prince Caspian" by C.S. Lewis
-"Little Green Book of Getting Your Way" by Jeffrey Gitomer
-"Harry Potter and the Deathly Hallows" by J.K. Rowling
And I'm currently reading and am in the process of finishing the following:
-"There's No Such Thing as Public Speaking" by Jeanette and Roy Henderson
-"The Tipping Point" by Malcolm Gladwell
-"The Book of Tells" by Peter Collett
-"Little Red Book of Sales Answers" by Jeffrey Gitomer
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My entry
- 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read
- this is a fascinating book about the history of Business theory, and I'd recommend it to anybody.
2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto.
3. PADI: The Business of Diving Book
Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: 10 Reasons Who Startups Fail & Book Recommendations
- Great post,but please edit the headline. I presume it is "10 Reasons Why Startups Fail & Book Recommendation
great concept for promoting book!
- Nikki--
I love it! You really have a handle on viral book promotion! Look for my submission (and in the future for a ghostwriting project I'm working on).
And I can't wait for Book Promo 101!
Richard Branson's Book
- Richard Branson's Book "Losing My Virginity" is a must read for people starting their own business.
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