Why You Must Keep Marketing Through The Recession
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Today, I’ve decided I am not going to participate in the recession. Nope, not going to do it. Everyone is talking about the pending economic doom and granted, it’s not looking rosy out there, but, I’ve decided that for my own health and my client’s health I am going to make decisions based upon possibilities rather than fearing the future.
That’s why marketing during a recession is critical. Those businesses that do not market in a recession will be a victim of its wrath.
Furthermore, I am convinced the best ideas and most creative strategies are born out of necessity because it causes people to get even more creative and inventive in ways to reach their customers and to stretch a dollar. Still not convinced? Here’s five reasons why marketing during a recession is a good idea:
1. Your competitors will be pulling back their efforts, as a result your business can increase market share.
2. Not everybody is out of a job or hurting despite the bad economic news. The remaining people still have needs and more importantly money to spend.
3. Remember it’s a Recession NOT a Depression. Most recessions are over in about 1 year.
4. Better prices from media outlets, direct mailers and publications. Why? Their business is down so they’ll be willing to deal to get your business so be prepared to negotiate.
5. You’ll get more business on the other side of the recession when it’s over.
The bottom line: Defy logic and ramp up your promotional efforts during this recession and vow: “I am not going to participate in this recession.”
Why You Must Keep Marketing Through The Recession - To learn more about this author, visit Scott Lorenz's Website.
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Dave KurlanDave Kurlan is a best-selling author, top-rated speaker and thought leader on sales development. He is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Scott Lorenz Video - Book publicist Scott Lorenz
is President of Westwind Communications, a public relations and marketing firm with a special knack for working with authors and entrepreneurs to help them get all the publicity they deserve and more.
Lorenz works with bestselling authors and self-published authors promoting all types of books, whether its their first book or their 15th book. Hes handled publicity for books by CEOs, Navy SEALS, CIA Officers, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. Hes generated media coverage for numerous genres including, fiction, health, romance, business and children.
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