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Why You Must Keep Marketing Through The Recession
Written by: Scott LorenzArticle Overview: Worried about the recession? Then ramp up your promotional efforts and vow: “I am not going to participate in this recession.”
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Free Download - How Amanda Hocking REALLY Did It- An Inspiration for All Authors By Scott Lorenz |
Why You Must Keep Marketing Through The Recession
Today, I’ve decided I am not going to participate in the recession. Nope, not going to do it. Everyone is talking about the pending economic doom and granted, it’s not looking rosy out there, but, I’ve decided that for my own health and my client’s health I am going to make decisions based upon possibilities rather than fearing the future.
That’s why marketing during a recession is critical. Those businesses that do not market in a recession will be a victim of its wrath.
Furthermore, I am convinced the best ideas and most creative strategies are born out of necessity because it causes people to get even more creative and inventive in ways to reach their customers and to stretch a dollar. Still not convinced? Here’s five reasons why marketing during a recession is a good idea:
1. Your competitors will be pulling back their efforts, as a result your business can increase market share.
2. Not everybody is out of a job or hurting despite the bad economic news. The remaining people still have needs and more importantly money to spend.
3. Remember it’s a Recession NOT a Depression. Most recessions are over in about 1 year.
4. Better prices from media outlets, direct mailers and publications. Why? Their business is down so they’ll be willing to deal to get your business so be prepared to negotiate.
5. You’ll get more business on the other side of the recession when it’s over.
The bottom line: Defy logic and ramp up your promotional efforts during this recession and vow: “I am not going to participate in this recession.”
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Article Tags: big idea, invention, marketing, promotion, publicity, recession
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About the Author: Scott Lorenz RSS for Scott's articles - Visit Scott's website  Scott Lorenz is President of Westwind Communications, a public relations and marketing firm which specializes in marketing authors, doctors, lawyers and entrepreneurs. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC Nightly News, ESPN, The New York Times, Nightline, TIME, PBS, NPR, the Los Angeles Times, USA Today, Washington Post, Family Circle, Woman's World, & Howard Stern to name a few. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. He's handled publicity for books by CEOs, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. He's generated media coverage for numerous genres including, fiction, health, romance and business. To discuss how Westwind Communications helps its clients get all the publicity they deserve and more visit http://www.westwindcos.com or call 734-667-2090. For information about the National Publicity Summit visit: http://www.nationalpublicitysummit.com/?10373 Click here to visit Scott's website   Why Authors Need a Great Headshot with Tips on How to Get One TV Interview Makeup Tips so Youll Look as Good as You Sound Book Marketing Books Every Author Must Read 55 Reasons To Send Out a Press Release Get Out of Your Rut Six Techniques To Put A Spark Back Into Your Creative Fizzle |
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