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Will a Sales Blitz Work For Your Business?
Written by: Scott LorenzArticle Overview: Ever heard of a sales blitz? It’s where you direct your staff to cold call on hundreds of businesses in your immediate market area. It’s a great way to generate new business or at the very least awareness of your company.
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Will a Sales Blitz Work For Your Business?
What’s a sales blitz? It’s a one or two day ‘blitz’ of your immediate market area where your staff goes out to local businesses and hands out a flyer, business card, free gift card or something of value to secretaries, clerks or anyone else they can talk to. It’s a great public relations technique to get the word out about a new product, service or even the fact that you’re open for business.
This would work for just about any type of business that relies on walk in business whether retail or even service type business.
Pick a slow day, like Monday or Tuesday, pay your staff to come in, have them wear uniforms, pair up in teams and tell them to go out into the business community. Be sure to pay them a decent wage, buy them lunch, give them money for mileage, ask them to take brief notes, pick up a business card etc. Then do a de-briefing at the end of the day and get all of their information about their best sales calls, good prospects etc. Then offer prizes (like cash or gift certificates) to the “Blitzer” with the ‘best lead’ of the day or in the case of a restaurant or coffee house the best potential future booking’ for a party etc.
I’ve conducted sales blitzes for many clients from hotels and restaurants to health clubs and they ALWAYS deliver new business. Do the math. Let’s say you have seven staff people who each make 30 sales calls a day and you do this for five days straight Monday thru Friday you’ll have made 1050 sales calls! If just 2% decide to do business with you that’s 21 new customers! If 5% convert then you’ve just picked up 52 new customers. What’s not to like?
It’s very important to give the staff proper training, territories and a good pitch. Arm them with goodies that can be eaten such as fresh baked cookies, jars of candy (with your logo on the jar of course) and other useful swag. Besides the morale boost in your staff you’ll introduce or re-introduce your company into your market area.
The bottom line: You’ll be amazed at the success of the Sales Blitz and the new business it will generate.
Sales Prospecting is the most important skill©
Keep Prospecting Simple©
Prospecting and Making Cold Calls©
Give Your Business a Short And Quick Marketing Blitz
The Paradox of Sales Training
Article Tags: increase sales, new business, new idea to promote business, sales blitz, sales teams
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About the Author: Scott Lorenz RSS for Scott's articles - Visit Scott's website  Scott Lorenz is President of Westwind Communications, a public relations and marketing firm which specializes in marketing authors, doctors, lawyers and entrepreneurs. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC Nightly News, ESPN, The New York Times, Nightline, TIME, PBS, NPR, the Los Angeles Times, USA Today, Washington Post, Family Circle, Woman's World, & Howard Stern to name a few. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. He's handled publicity for books by CEOs, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. He's generated media coverage for numerous genres including, fiction, health, romance and business. To discuss how Westwind Communications helps its clients get all the publicity they deserve and more visit http://www.westwindcos.com or call 734-667-2090. For information about the National Publicity Summit visit: http://www.nationalpublicitysummit.com/?10373 Click here to visit Scott's website   How Rachael Rays TV Career Was Propelled By Radio Why You Must Keep Marketing Through The Recession Ma Bell Still Counts You Must Get Listed in ALL the Phone Books Seven Tips to Get on a Panel at a Conference Hire a PR Firm Before You Need One |
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Re: Online Sales and Marketing vs Traditional
- [quote="ltrahan":31w9r2iz]Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz]
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