Your Reputation Is Priceless, The Time To Defend It Is Before It Is Damaged....
Your Reputation Is Priceless, The Time To Defend It Is Before It Is Damaged....
During the Ronald Regan Presidency, Former Secretary of the US Department of Labor, Ray Donovan, was forced to resign his post to defend himself in court from charges of bribing public officials while heading a construction company before his tenure in public service.
For three years of trials and appeals, his legal team prohibited him from speaking in his defense to the news media. The public, hearing only one side of the case, believed he was guilty before he was even charged. After he was finally exonerated on all counts, he spoke the infamous words: “Now where do I go to get my good reputation back?”
During the trial the public primarily heard the prosecution’s side of the story. Donovan’s strategy was not to try his case in the news media. When he proved his innocence in court and judgment day finally came, nobody was watching or listening. Everyone “knew” he was a crook even if found not guilty.
After spending a vast fortune on his legal defense and a reported $1,000,000 more on a PR firm after vindication, he never did get his good reputation back. Since he and the case were out of the news, he was no longer newsworthy.
The moral of the story: You must communicate your side of the story to the news media during a legal action or face the consequences. And, that’s where Westwind Communications comes in. For more than 20 years Westwind Communications has worked with the news media to promote and defend numerous clients.
If you have litigation that needs the media spotlight or even a ray of light, then please consider using the services of my firm. Together we’ll develop a strategy, craft the message, target the news media, and Westwind Communications will implement the plan. The fee is a mutually agreed upon monthly retainer.
Not all cases are newsworthy, if yours is not, you’ll be told upfront. However, as in the case of Ray Donovan, a man’s reputation is priceless, the time to defend it is before it is damaged.... and that is worth every penny.
Your Reputation Is Priceless The Time To Defend It Is Before It Is Damaged - To learn more about this author, visit Scott Lorenz's Website.
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Does your legal strategy include media relations? If not consider this.
During the Ronald Regan Presidency, Former Secretary of the US Department of Labor, Ray Donovan, was forced to resign his post to defend himself in court from charges of bribing public officials while heading a construction company before his tenure in public service.
For three years of trials and appeals, his legal team prohibited him from speaking in his defense to the news media. The public, hearing only one side of the case, believed he was guilty before he was even charged. After he was finally exonerated on all counts, he spoke the infamous words: “Now where do I go to get my good reputation back?”
During the trial the public primarily heard the prosecution’s side of the story. Donovan’s strategy was not to try his case in the news media. When he proved his innocence in court and judgment day finally came, nobody was watching or listening. Everyone “knew” he was a crook even if found not guilty.
After spending a vast fortune on his legal defense and a reported $1,000,000 more on a PR firm after vindication, he never did get his good reputation back. Since he and the case were out of the news, he was no longer newsworthy.
The moral of the story: You must communicate your side of the story to the news media during a legal action or face the consequences. And, that’s where Westwind Communications comes in. For more than 20 years Westwind Communications has worked with the news media to promote and defend numerous clients.
If you have litigation that needs the media spotlight or even a ray of light, then please consider using the services of my firm. Together we’ll develop a strategy, craft the message, target the news media, and Westwind Communications will implement the plan. The fee is a mutually agreed upon monthly retainer.
Not all cases are newsworthy, if yours is not, you’ll be told upfront. However, as in the case of Ray Donovan, a man’s reputation is priceless, the time to defend it is before it is damaged.... and that is worth every penny.
Your Reputation Is Priceless The Time To Defend It Is Before It Is Damaged - To learn more about this author, visit Scott Lorenz's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Scott Lorenz Video - Book publicist Scott Lorenz
is President of Westwind Communications, a public relations and marketing firm with a special knack for working with authors and entrepreneurs to help them get all the publicity they deserve and more.
Lorenz works with bestselling authors and self-published authors promoting all types of books, whether its their first book or their 15th book. Hes handled publicity for books by CEOs, Navy SEALS, CIA Officers, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. Hes generated media coverage for numerous genres including, fiction, health, romance, business and children.
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