Scott Lorenz Articles

Guest post by: Scott Lorenz
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Authors, Tie Your Book to Holidays and Special Events

Find a way to tie your book to special events or holidays and you'll increase your chances of getting media coverage. Members of the press are looking for unique and interesting twists on every holiday. Create the angle that will entice them to interview YOU!

Authors: Crowd Source Your Next Book Critique- New Service Does the Work

Imagine if you could get not one, not five but 50 people to read your book before it was published and give you some feedback? Would you want that? I know that most writers would jump at the opportunity. Well, there is a new service offered that offers in effect, a ‘crowd sourcing’ critique of your manuscript.

How ‘Fifty Shades of Grey’ Author Hit It Big And ‘Mommy Porn’ Entered Daily Vernacular

British author E.L. James’s erotic romance trilogy Fifty Shades of Grey, Fifty Shades Darker, and Fifty Shades Freed is the hottest topic in publishing right now. The trilogy has been featured on mommy blogs, The Ellen DeGeneres Show, Saturday Night Live, book clubs, and Amazon.com. So, what is it that makes this series so special that it’s flying off shelves with more than 20 million copies sold in the United States alone?

I Got Your Number! Using Numbers In a Book Title

Recently on LinkedIn, J.D. Gershbein, a global speaker and social branding specialist, raised the question, “Does a numbered step approach to titling a book have a positive effect on sales?” This particular question and subsequent thread made me delve deeper into the use of numbers in book titles and whether or not it makes sense.

How to Find Good Books to Read?” Ask Book Publicist Scott Lorenz

What Should I Read? I was recently asked this question by a reporter and it really made me think about the process a book lover goes through when determining what book to buy. Here are some tips for book lovers about determining what to read.

Jewish Book Fairs and Festivals for Jewish Authors

If you are a Jewish author or specialize in writing about Jewish issues, you should consider reviewing this list of book fairs in the Jewish community. Book fairs are excellent places for authors to interact with the public as well as network with book industry leaders, publicists, and book editors.

Test Your iPhone App Before Marketing it with iBeta Test

The successful iPhone app developer is the one who does a thorough, exhaustive job in beta testing the product to remove all bugs and apply all fixes before even thinking about marketing and selling. A hassle-free way to accomplish successful beta testing is now available through iBetaTest.

Authors: Use a Book Shepherd to Guide You

I am a proponent of using a book shepherd because there are so many things to know about in the book publishing process and so much is swiftly changing its extremely difficult to keep up with it all. It takes a person with experience to guide you along the way and that’s what a book shepherd does.

Apple Genius Manual: What Authors Can Learn

Apple is a category killer in computers, mobile phones, tablets and is playing an increasingly important role in publishing and selling ebooks on iTunes for the iPhone and iPad. We can all learn a lot from Apple so when their ‘Genius Manual’ was revealed recently, I found ways the info contained was applicable to authors.

Book Marketing Strategy of the Future

Publishing entrepreneur Peter Collingridge delivered a speech to the If Book Then conference in Milan that got the minds of marketers everywhere second guessing their current book marketing strategies.

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About the Author: Scott Lorenz

RSS for Scott's articles - Visit Scott's website

Scott Lorenz is President of Westwind Communications, a public relations and marketing firm which specializes in marketing authors, doctors, lawyers, iPhone app developers and entrepreneurs. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC Nightly News, ESPN, The New York Times, Nightline, TIME, PBS, NPR, the Los Angeles Times, USA Today, Washington Post, Family Circle, Woman's World, & Howard Stern to name a few.

Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. He's handled publicity for books by CEOs, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. He's generated media coverage for numerous genres including, fiction, health, romance and business.

To discuss how Westwind Communications helps its clients get all the publicity they deserve and more visit http://www.westwindcos.com or call 734-667-2090. For information about the National Publicity Summit visit: http://www.nationalpublicitysummit.com/?10373

Click here to visit Scott's website.

More from Scott Lorenz
YouTube A Powerful Arrow in an Authors Book Marketing Quiver
Top Medical Apps for iPhone and Android Smartphones
Talking To The Media Is Like No Other Conversation You Will Ever Have
9 Tips for Making the Most of The National Publicity Summit in New York
Ten Things Doctors Can Do To Get Speaking Engagements

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