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55 Reasons To Send Out a Press Release - Click To Read Article
Publicist Scott Lorenz has compiled a list of 55 reasons to send out a press release in a comprehensive list.
Get Out of Your Rut! Six Techniques To Put A Spark Back Into Your Creative Fizzle - Click To Read Article
Think you’re in a rut? If you are pondering that question, then there’s good chance you’re in one. You must know the signs such as boredom, lack of get-up-and-go etc. The reason people get in a rut is that they do the same thing all the time. In order to break free of the things that bind you and your thought process you’ve got to do something different.
Book Marketing Books Every Author Must Read - Click To Read Article
As a book marketing guy and book publicist it’s imperative for me to keep up with all of the great books and magazine articles being published on the topic of book marketing.
I’ve read dozens and dozens of books on book marketing and usually have found a morsel or two of useful information in each one. Here’s a list of my favorites. By the way, I’ve personally met or have spoken to each author and can attest to the veracity of the material they present and their credentials to discuss these topics.
Nothing Stops These Physically and Mentally Challenged Entrepreneurs - Click To Read Article
Entrepreneurs and authors with special needs share the same compelling desire to tell their story to a waiting public as do our other clients. A publicist must be flexible and patient to be successful in conveying to specified markets the success story of people with special needs.
Big Ideas Launched By Big PR on CNBCs Hit Show - Click To Read Article
Just about every guest on the very popular business program “The Big Idea with Donny Deutsch” on CNBC, 10pm ET, cites ONE thing that propelled his or her business. What was it? Publicity-PR! It’s the one common theme that runs through the entire program. If you want to get your company “on the radar” then put PR in to your plan.
Use The Court of Public Opinion for Litigation Support - Get The Public On Your Side When Stakes Are High - Click To Read Article
Winning or losing in the court of public opinion can be just as important as what happens in the halls of justice. Lawyers and their clients need to develop litigation media relations strategies as part of their overall litigation support weapons. Media is a tool in your bag, you've got to use it. If you don't know how, or don't have the time, contact a public relations professional to help
Promote Your Business During Your Lunch Hour - Click To Read Article
When you’re the owner of a small business and captain of your own ship, money is tight and every minute counts so you need to maximize both time and money to the fullest. I am here to tell you how to Market Your Business During Your Lunch Hour.
Get Publicity Now! Tie Into A Breaking News Event - Click To Read Article
Can you pounce on a breaking news event? Not everybody can, but if your subject has breaking news potential then you’d better be ready to take advantage of it with a press release and pitch that is thought out and ready to go.
Medical Practice Marketing All Doctors Need PR - Click To Read Article
Doctors on the cutting edge in their area of specialty need public relations. The message of safety, convenience, and success must be conveyed because medical consumers are much more reluctant to be among the first to accept a new medical technique than are buyers of automobiles, computers, furniture or fashion. All doctors need medical practice marketing.. all doctors need public relations.
33 Radio Interview Tips by Publicist Scott Lorenz - Click To Read Article
Publicist Scott Lorenz has booked thousands of radio interviews for his clients. To help them conduct an excellent interview he gives them this list of very helpful radio interview tips to review before the interview. This comprehensive list is all that anyone would need to conduct a great radio interview.
PyroMarketing - The Secret of Book Marketing Success - Click To Read Article
Book marketing professionals know the secrets of success that drove the sales of Rick Warren’s The Purpose Driven Life to a chart-busting best-seller and Mel Gibson’s “The Passion of the Christ” into a huge cinema phenom. Those of us in the business understand that sales of both blockbusters were driven by techniques outlined in a new book called PyroMarketing by Greg Stielstra who gained fame in book publishing circles when he served as the marketing director for The Purpose Driven Life, the best-selling hardcover book in history.
How Authors Can Be Outstanding Talk Radio Guests - Click To Read Article
Book publicist Scott Lorenz, President of Westwind Communications interviews nationally syndicated
talk show host George Woods. The topic, How Authors can be Outstanding Talk Radio Guests. Woods offers great advice on how to get booked on radio talk shows as well as conducting a first class interview.
Marketing a Book is Too Important to Leave to the Good Intentions of a Publisher - Click To Read Article
Marketing your book is too important a task to leave to the good intentions of a publisher. Harsh words? Maybe, but after spending so much time writing your book, don’t assume the publisher will put the same effort into the marketing of your book.
Media Coaching Critical to Book Marketing and Book Publicity Says Book Publicist Scott Lorenz - Click To Read Article
The challenge for all book marketers is that authors are skilled in interviewing other people; they are not skilled in being interviewed themselves. The skills needed to generate sales from interviews are best obtained through media coaching or media training. Book marketing expert Scott Lorenz shares some tips and provides insight from three successful media coaches.
Should Authors Do Book Signings? Book Publicist Says "Go For It" - Click To Read Article
Are book signings effective? Are they are good use of resources, ie the author's time, the publicist's time etc? Book publicist and book marketing Scott Lorenz says yes. Just do it! "Frankly, often what happens is something good that goes way beyond simply selling a book."
How to Name Your Business - Click To Read Article
Having a good name is a powerful marketing force. Your business name makes an emotional connection with your customers, differentiates you from your competitors, and helps build a strong brand name that is easily recognized and can be trusted. So don’t rush through this step. Having a good name is as important as seed money and capital funding.
The Jury Is In… And It’s A Split Decision On The Google Book Search Program Says Book Publicist Scott Lorenz - Click To Read Article
The jury is in… and it’s a split decision. Split on the Google Book Search Program that is. Some people love it. Others think it’s the apocalypse. I really don’t want to get into the legal ramifications, copyright law and every other argument out there. The bottom line: From a book marketing standpoint, it’s a good thing. Why? It’s simple. People can’t buy what they don’t know about. Google Book Search lets people find a book with the topic they’re searching for and allows them to peek inside. If they like it, and want more they can buy it.
Hire a PR Firm… Before You Need One - Click To Read Article
“If media exposure is valuable to you and your firm then you must include public relations as an ongoing systematic part of your marketing mix," says publicist Scott Lorenz, President of Westwind Communications. Learn how to evaluate whether you need to hire an outside PR firm.
Your Reputation Is Priceless, The Time To Defend It Is Before It Is Damaged.... - Click To Read Article
You must communicate your side of the story to the news media during a legal action or face the consequences.
Seven Tips to Get on a Panel at a Conference - Click To Read Article
Admit it. You’ve been to an industry conference and you look at the people on the panel and you wonder, “How in the heck did ‘that’ guy get on the panel? I could do that.”
Well, you’re not alone. Like getting asked to the Junior High Dance you can wait to get an invitation or get aggressive and make it happen. As a publicist I am often asked to get a client on the convention dais and as a result I’ve got couple of tried and true tactics that really work.
The bottom line: You've got to market yourself. Get aggressive and initiate the opportunity.
Is Your Business Listed in ALL the Phone Books? - Click To Read Article
Back in the day it was basically automatic -- there was one phone company and they put your business in the book. It’s not so fast and easy today. In a perfect world they’re supposed to all work together and populate on another’s books and databases, but that’s not happening. This article lists numerous resources to help you get your business listed.
How to Get Booked on a Radio Talk Show & Conduct a First Class Interview - Click To Read Article
Book publicist Scott Lorenz, President of Westwind Communications interviews nationally syndicated
talk show host George Woods. The topic, How to Get Booked on a Radio Talk Show and What to do Next Woods offers great advice on how to get booked on radio talk shows as well as conducting a first class interview.
An Interview With Book Publicist Scott Lorenz by Norm Goldman of Bookpleasurescom - Click To Read Article
Norm Goldman of Bookpleasures.com interviews book publicist Scott Lorenz of Westwind Communications.
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Scott Lorenz
(Visit Scott's Website)
Scott Lorenz is President of Westwind
Communications, a public relations and
marketing firm that has a special knack
for working with individuals and
entrepreneurs to help them get all the
publicity they deserve and more. Lorenz
has handled public relations and marketing
for numerous doctors, lawyers, authors
inventors and entrepreneurs since 1980 and
is an integral part of the marketing
strategy for many firms.
Lorenz has arranged for plastic surgery,
LASIK surgery, dental surgery, liposuction
and BOTOX for numerous radio, TV, and
Sports personalities in Michigan. He’s
arranged endorsements with members of the
Detroit Lions and Red Wings as well as
Detroit TV and radio personalities helping
to convince customers that it’s safe and
desirable to use elective medical
procedures.
On an international level, Lorenz handled
the public relations effort for Kevin
Uliassi, a balloonist attempting to become
the first person to fly solo around the
world in a balloon. More than 135 news
organizations generated over 4,000
articles and newscasts worldwide during
the launches and flights over a four year
period.
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Scott Lorenz's
Complete
List Of
Public-Relations
Articles
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If you enjoyed this article, get Scott Lorenz's Complete List of Public-Relations Articles For FREE!
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