Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

4th Quarter Publicity 1st Quarter Prosperity

4th Quarter Publicity 1st Quarter Prosperity

As each year starts to wind down, many businesses and entrepreneurs make plans and budgets for the year. Those plans could include anything from setting up goals for new products to preparing marketing, sales and PR/publicity campaigns. When it comes to your publicity plan, WHEN you launch your campaign can be just as important to what and how you launch.

HOLIDAY PUBLICITY OPPORTUNITIES
If your product/business lends itself to increased holiday sales, the next few weeks are a perfect time to get a publicity campaign launched – given the right media targets. Many holiday issues are already been laid out for magazines, and many other media outlets are feverishly seeking information/pitches on innovative stories for the holidays. Some media outlets even reorganize or beef up staff around the holidays to allow for an increase in stories on products. Have your publicist help you take advantage of this increased media opportunity.

PLANTING PUBLICITY SEEDS NOW FOR 1ST QUARTER RESULTS
Some business owners may be of the mindset: “I think we’ll wait to launch a publicity campaign until after January 1st.” The problem is -- if you wait to launch your publicity campaign until the first of the year hoping for a quick media interest blast in January, you may be in for a quiet month. Keep in mind most media outlets have editorial lead-times of a few weeks to 6 months. Also what some entrepreneurs don’t realize is this. Because of the increasing number of publicity pitches media outlets receive, anything you send out is subjected to what I call the “media digestion period” – simply put – that is a period of time (sometimes weeks, sometimes months) that it takes media outlets to:

#1) see/understand your release and decide if they are interested;
#2) find space/time in their editorial calendar to place the article/news story/show segment.

The potential placement is also directly dependent upon how quickly and efficiently your publicist or PR agency can help the media secure the placement. Media relations is crucial. Your publicist’s job is to make the reporter/editor/producer’s job as easy and as effortless as possible - which will lead to quicker and more numerous placements for your business.

When it comes to publicity pitches, the facts are: placement is totally up to the discretion of the particular media outlet; and very few media responses are immediate. I have in fact had media outlets respond even before the media release seemed to settle in the fax machine tray. Conversely, I also had one media outlet that responded 17 months after a pitch. (I had to ask the reporter what the YEAR was on the release!) NO placement is guaranteed, but you can definitely increase the odds. Even if your product/business if a dead-on perfect match for a media outlet’s editorial profile, you are not guaranteed placement without some hard work and media relations. That’s why timing of your publicity pitch is so critical. Have your publicist get your pitch to the media, allow the editorial staff to digest it a bit, and strategically and professionally “rattle the cage” over the next several weeks to generate as many placements as possible.

What we are trying to do is plant seeds in media outlets’ editorial garden so they will bear fruit -- in the form of articles/show placements -- continuously over the next several weeks and months. Like the plant that comes from a seed, publicity placements can also grow roots and lead to other arterial media placements in other media outlets. Given the right tending, the publicity seeds you plant over the next few weeks/months will indeed germinate and you’ll reap a wonderful harvest for your business well past the first quarter of next year.

------

Todd Brabender is the President of Spread The News Public Relations, Inc. His business specializes in generating media exposure and publicity for innovative products, businesses, experts and inventions.
http://www.spreadthenewspr.com
todd@spreadthenewspr.com
(785) 842-8909





4th Quarter Publicity 1st Quarter Prosperity - To learn more about this author, visit Todd Brabender's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback

To learn more about the Evan Elite Author Program please contact us.

About The Author


Todd Brabender
(Visit Todd's Website) Spread The News PR, Inc. specializes in generating media exposure and publicity for innovative products, businesses, experts & inventions. Spread The News PR has worked with clients all over the United States and Canada and landed features in magazines, newspapers and on radio & TV shows/newscasts nationally.

Todd Brabender is a Gold author on EvanCarmichael.com
About The Author

View Author Blog
View Author Blog

View Author Video
View Author Video

Free Downloads


Todd Brabender's

Complete
List Of
Public-Relations
Articles

Name
Email
If you enjoyed this article, get Todd Brabender's Complete List of Public-Relations Articles For FREE!

More Todd Brabender
Publicity Electricity How To Plug Your Business Into The Media
Business Publicity Turning Your Media Pitch Into A Media Hit
Mastering The Media How to make the most of your publicitymedia exposure opportunities
PubliCity Outside Your City Outsourcing For More Affordable PR Services
Implementing A Successful PR Campaign PR Does Not Stand For Press Release
PublicityPR SuccessAnd How You Can Do It Too
The Increasing Power Of Publicity and how it can benefit your business
I cant afford a publicitypublic relations campaign can I
4th Quarter Publicity 1st Quarter Prosperity
Free Downloads


 
 
 


Evan Elite Authors
Anne Barr  
Dave Kurlan  
Staging Diva  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Instant Scripts Icon Instant Scripts
Making Networking Work Icon Making Networking Work
Leadership Audit For Business Icon Leadership Audit For Business
Instant Classified Advertising Icon Instant Classified Advertising
Closed Door Sales Icon Closed Door Sales
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 Business Plan Blog Posts for 2008
Top 50 Business Plans
Top Business Plan Blogs
 
Top 50 Blogs For Startups To Watch In 2008
Top 50 Blogs For Startups
Top Blogs To Watch In 2008
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Siata Ouattara Yopougon, Cote D'Ivoire,
Siata Ouattara
Yopougon, Cote D'Ivoire
SEO For Africa

If I Were A Startup...
Geoff Whitlock, $53k to $507k in 3 years
Geoff Whitlock
$53k to $507k in 3 years
Catherine Daw, > $4 Mil in revenues
Catherine Daw
> $4 Mil in revenues
If I Were A Startup... - Complete List

Famous Entrepreneurs
Simon Cowell, American Idol
Simon Cowell
American Idol
Ted Turner, TBS
Famous Entrepreneurs - Complete List

Entrepreneur Advice
Zig Ziglar, See You At The Top
Zig Ziglar
See You At The Top
John Jantsch, Duct Tape Marketing
John Jantsch
Duct Tape Marketing
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     SEO and the Entrepreneur
By Clint Dixon
     An SEO is the next Lawyer in your life.
By Clint Dixon

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information