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Shoot! Five tips for working with newspaper photographers - Click To Read Article
Good art is a crucial element in an effective news story. Lots of people read newspapers from cover to cover, but many more scan pages for points of interest. They’ll be drawn in by a photo and caption, then read the full story. That's why you should consider yourself doubly blessed when a newspaper editor calls to set up an interview with a reporter and photographer. Newspapers strapped for resources make fewer and fewer of these appointments. You’ve been given a wonderful opportunity. How do you make the most of it?

Your Going Out of Business PR Plan and how to avoid needing it - Click To Read Article
A small business owner struggled to keep her head above water in a bad economy - right up until she decided to close the store. Her going-out-of-business promotional efforts brought in a ton of business, and she cannot understand why. The secret is simple: She finally put promotion into everything she was doing.

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Joni Hubred-Golden
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With 20 years of experience in community journalism, Joni Hubred-Golden brings her unique voice and special insights to every word she writes. Author of some 2,000 news and magazine articles and publisher of Michigan's premiere news-based, electronic magazine devoted to women's issues, she has also published a collection of essays and has spoken to scores of business people, educators and students on topics ranging from journalism and community affairs to self-publishing and media relations.
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