Joni Hubred-Golden Articles
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Observing Twitter: 5 things you may not know about this brave, new world
While those unfamiliar with social media may consider Twitter the most foreign of planets, it really is based on some very basic and familiar principles. These five observations may help you feel more brave about exploring this networking Web site.
Social media builds business, creates a trusted community
Social media networks can help build your business, but they also provide you with a trusted community of people with whom you can share the details of your life. They are the "community newspapers" of our time.
Your Going Out of Business PR Plan and how to avoid needing it
A small business owner struggled to keep her head above water in a bad economy - right up until she decided to close the store. Her going-out-of-business promotional efforts brought in a ton of business, and she cannot understand why. The secret is simple: She finally put promotion into everything she was doing.
Shoot! Five tips for working with newspaper photographers
Good art is a crucial element in an effective news story. Lots of people read newspapers from cover to cover, but many more scan pages for points of interest. They’ll be drawn in by a photo and caption, then read the full story. That's why you should consider yourself doubly blessed when a newspaper editor calls to set up an interview with a reporter and photographer. Newspapers strapped for resources make fewer and fewer of these appointments. You’ve been given a wonderful opportunity. How do you make the most of it?
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About the Author: Joni Hubred-Golden With 20 years of experience in community newspapers, Joni Hubred-Golden brings her experience with "old school" journalism into a new media world. Author of some 2,000 news and magazine articles, she is publisher of Michigan Women's Forum, a free electronic magazine devoted to informing and inspiring Michigan women. Ms. Hubred-Golden has also published a collection of essays, a PR guide for bootstrapping entrepreneurs and has spoken to scores of business people, educators and students on topics ranging from journalism and community affairs to self-publishing and media relations. She specializes in rescuing people overwhelmed by Twitter, Facebook, MySpace and other social media; creating compelling content for Web sites and social media; building on-line reputations and managing your social media presence (Facebook, LinkedIn, Twitter, MySpace, YouTube and blogs). Click here to visit Joni's website.   Social media builds business creates a trusted community Observing Twitter 5 things you may not know about this brave new world Shoot Five tips for working with newspaper photographers Your Going Out of Business PR Plan and how to avoid needing it |
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