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A Simple Formula For Success

Written by: Bob Kelly

Article Overview: Could there be an angle here for your business, non-profit, public entity or association? You bet!

A Simple Formula For Success

Please feel free to publish this article in your ezine,
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guidelines and box. Robert A. Kelly © 2006.

A Simple Formula for Success


Leaders in the business world need public relations big time,
and they show it every day.

How? By staying in touch with their most important external
audiences and by carefully monitoring their perceptions
about the company, audience member feelings about hot topics
at issue, and the behaviors that inevitably follow.

Could there be an angle here for your operation?

What I mean is, once you interact with, then learn what that
key target audience of yours believes about you and your
organization, a corrective public relations goal – a specific
behavior change -- can be established.

Which then requires that you identify a strategy. There are just
three choices here, create opinion where none exists, change
existing opinion, or reinforce it.

It’s a logical sequence. With your goal and strategy now set,
you need persuasive messages with a good chance of moving
perceptions (and thus behaviors) in your organization’s
direction. But you must make sure the messages talk not only
to the current topic at issue, but to any misconceptions or
inaccuracies encountered during your information gathering,
and to any problems that might be brewing.

What will you do with your new message? You will carry it
to the attention of your priority audience. You’ll use
communications tactics that are credible in the eyes of the
receiver, and effective in reaching him or her. You’ll also
want tactics that stand a good chance of moving opinion in
that target audience, on the topic at issue, in your direction.

Fortunately, there are many communications tactics to choose
from: newsworthy announcements, letters-to-the-editor, news
releases, radio and newspaper interviews, brochures, speeches
and on and on. Now, you’re back to the monitoring mode as
you interact once again with members of the key target audience.

With your communications tactics hammering away, you keep
one eye peeled for signs of target audience opinion shifts in your
direction. The other eye, (and ears) stay alert for any references
by print and broadcast media, or other local thoughtleaders to
your carefully prepared message.

The bottom line is, are perceptions and behaviors within the
target audience being modified? If not, adjustments to your
communications tactics – often a big increase in, and wider
selection -- must be made. Your message may also need to be
sharpened and its factual basis strengthened.

Gradually, you’ll begin to notice changes in opinion starting
to appear along with a growing receptiveness to those
messages of yours. This is real progress.

Should you still need encouragement to hang in there with
your brand new public relations program, consider this. A
single issue – for example, a potentially dangerous, unattended
perception among a key audience -- can spread like wildfire
nudging any business closer to failure than success.

That statistic alone should make you feel pretty good about
public relations.

end

Bob Kelly counsels and writes for business, non-profit and
association managers about using the fundamental premise of public
relations to achieve their operating objectives. He has authored
245 articles on the subject which are listed at EzineArticles.com, click
Expert Author, click Robert A. Kelly. He has been DPR, Pepsi-Cola
Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport
News Shipbuilding & Drydock Co.; director of communications, U.S.
Department of the Interior, and deputy assistant press secretary, The
White House. He holds a bachelor of science degree from Columbia
University, major in public relations.
mailto:bobkelly@TNI.net Visit:www.PRCommentary.com

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Re: Success - I study success intently, and would like to share: Here's two excellent and nearly identical success-formulas from a couple of the world's masters. FIRST FORMULA: 1. Passionate Desire 2. Clear, Definite Purpose 3. Committed Decision 4. Take Action In Faith (Bonus Secret Sauce: 5. Repeat Consistently) I made a video about this, but am not allowed to link it yet. Google "Ryze Success Steps" for it. Oh, and this is Napoleon Hill's (Master Of Success Laws)'s Formula. SECOND FORMULA: 1. Passionate Desire 2. Understand It Is Already Done (Faith) 3. Relax & Allow It To Unfold (Go about your life calmly) This one is courtesy of Abraham-Hicks (inspiration for the movie The Secret). Hope that helps!
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Sport: Formula 1 - Hi There, This year a new name arrived on the Formula One scene: Lewis Hamilton. He has had unparalelled success right in the first season of his racing career. There is just one race left and he stands to become World Champion. It is amazing. I used to watch the races in the past, now I tend to see the results and a little of the race. I think his driving colleague never anticipated for him to stand so often on the winners stage. Certainly his potential has been totally unlocked. Any comment about him from different angles. Kindest Regards Beat Mueller "Unlock People's Potentials!"


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