feel.

Do You Really Care What People Think

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Do You Really Care What People Think?

You had better care! Because what people think usually leads

to predictable behaviors that can really affect your business,

non-profit or association for better or worse.

Look at your employees. If they believe you really don’t care

about them, your organization’s productivity can take a nose

dive.

And what about customers? They had better remain convinced

of the value of your products and services or off they go to a

competitor.

Even prospects constantly need to be made aware of your

product and service values or you’ll never get them as

customers in the first place.

And seriously caring what key groups of people think about

your organization doesn’t stop there.

You’ll have trouble hiring and keeping employees if area

residents don’t see your organization as a good place to work.

Same with minorities if, true or false, the idea takes hold that

you discriminate in your hiring practices.

And don’t forget the need to be above board with journalists

covering your operation. A suspicious reporter can create what

you’ll certainly view as “bad press.”

While we’ve talked briefly about a half dozen of your key

“publics,” there are certainly others that need your attention.

That’s why the care and feeding of your most important

external audiences can easily turn into a full-time job when

you stop and think about the impacts they can have on how

successfully you achieve your objectives.

O.K., so you can’t afford full-time public relations help, but

is it hopeless?

Not at all because there are several actions you can and should

take to address this challenge. It will require a chunk of time

to implement, but isn’t it worth it?

First, list the top five or six audiences that could keep you

awake at night.

Clearly, the top priority is to stay aware of how they perceive

your enterprise. And that translates into speaking regularly

with members of each group – members, customers, employees,

area residents, reporters, prospects – and LISTENING for any

problem areas.

Of course, in your own best interests, you should be a regular

speaker at area podiums and a willing interviewee when local

or trade media want to ask you questions. By doing so, you

“ventilate” matters and lessen the impact of future “bumps in

the road” when they inevitably occur.

So, when problems ARE identified, corrective actions should

be put in place. And when it’s time to take those actions, you

need a two-part strategy: one, a clear, truthful message written

to persuade that audience and, two, effective communications

that will actually reach that audience.

Communications tactics may range from media interviews,

open houses, facility tours and plain, old meetings to promotional

events and news releases.

It’s important to track progress if you ever hope to know

whether your efforts are changing minds. Most important, do

you appear to have successfully addressed the problem areas

that came up in your initial information gathering among those

key audiences?

And that means more of the same – personal meetings with

members, customers, prospects, employees, area residents,

reporters and other so-called “thought-leaders.”

What people think is really key to the success of your

organization because, like it or not, people act on their

perception of the facts before them and that leads to certain

behaviors. Because something can be done about those

perceptions and behaviors, this article outlines how you can

address any problem areas BEFORE they negatively affect

your business.

Remember, if you leave those problems unattended for very

long, you may be trifling with your own survival. How much

better to deal promptly and effectively with questionable

perceptions and encourage behaviors that insure the success

of your business.

end

Bob Kelly counsels, writes and speaks to business, non-profit and

association managers about using the fundamental premise of public

relations to achieve their operating objectives. He has authored 245

articles on the subject which are listed at EzineArticles.com, click

Expert Author, click Robert A. Kelly. He has been DPR, Pepsi-Cola

Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport

News Shipbuilding & Drydock Co.; director of communications,

U.S. Department of the Interior, and deputy assistant press secretary,

The White House. He holds a bachelor of science degree from

Columbia University, major in public relations.

mailto:bobkelly@TNI.net Visit:http://www.prcommentary.com

Author:.

Bob Kelly counsels and writes for business, non-profit, government agency and association managers about using the fundamental premise of public relations to achieve their operating objectives. He has published 245 articles on the subject which are listed at EzineArticles.com, click ExpertAuthor, click Robert A. Kelly. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior...

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