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Emmanuel A. Smart Articles

Written by: Emmanuel A. Smart

Tiger Woods’ Unconventional Crisis Management Deserves An A Grade. - Click To Read Article
In managing a crisis, conventional wisdom commands to talk to the media as quickly as possible, tell what you know, tell it all and promise more as soon as more information is known. As Tiger Woods copes with what he calls his "personal failings," his one car accident on November 27, 2009 at his estate, some have suggested he employs the conventional wisdom of crisis management. See Magic Johnson on Larry King, December 4, 2009. Tiger Woods has so far resisted, choosing instead to employ an unconventional approach for which, in my opinion, he deserves an A in crisis management.

Crisis intensifiers: From Mild to Radioactive—why crisis sometimes gets out of hand. - Click To Read Article
Crisis intensifiers not only have the ability to worsen a crisis situation, they can blunt the effectiveness of any crisis management strategies. When crisis strikes, quick response may mitigate its effects. Ide III & Yarn (2003), suggest the almost insatiable appetite of the news media for sensationalism, and its ability to share such information widely and instantaneously, can quickly turn a mere rumor or speculation into a full blown crisis potentially damaging reputation and undermining legitimacy to exist.

TWENTY-THREE MONTHS IN THE FEDERAL PENITENTIARY-- A BLESSING IN DISGUISE FOR MIKE VICK. Seven keys to restore a battered reputation - Click To Read Article
For Michael Vick, his is a personal crisis, with hope for total restoration. Long before Michael Vick fell afoul of the law for dogfighting; was arrested, convicted and now sent to the federal prison, his football career and personal image were tittering on the brink. Now at a turning point, 23 months in the federal penitentiary may be a blessing in disguise. This article presents seven steps to restore all he almost threw away.

JetBlue Valentine’s Day crisis—The case for Chief Reputation Officer (CRO). - Click To Read Article
A good organization reputation is invaluable. CEO’s spare no expense in their efforts to restore their company reputation when threatened or damaged in a crisis. This article examines JetBlue’s response strategies in the 2007 Valentine’s Day jetliners’ grounding crisis on New York’s JFK’s frozen airport runway. It makes the case for chief reputation officer. Reputation is simply too important to be left to chance.





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