Crisis Management: Is it true that any press is good press?

Guest post by: Sarah Waffle
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Crisis Management: Is it true that any press is good press? - By Sarah Waffle

How to Handle When Bad Press is Eminent

Admit the problem
If it’s clear that no one is more outraged by the event or behavior that’s causing bad press than you, it’s a lot easier to get the press to listen as you try to clean up the mess.

2. Fix the problem
If a chef in your restaurant broke health code violations, fire him. If your CFO was embezzling, clearly and obviously cooperate with investigators. Whatever the problem, have a clear, concrete solution that you can make visible to the press.

3. Have a plan and help on hand
When you’re in the middle of a PR nightmare, you’re too occupied cleaning up the disaster to run the media dog-and-pony show. Having a firm on hand to handle the media lets you say, “Please talk to so-and-so” when the media calls instead of taking questions all day long. If you can see the train wreck coming ahead of time, make a clean-up plan then.

4. Create talking points
You and your staff will be asked for comments. Have appropriate “talking points” prepared so no one is caught off guard by media questions and let them know that it’s ok to say that they aren’t going to answer a question if they aren’t comfortable. Just have them direct the media to your or your firm.

5. Rebuild your reputation
Accept that it will take time to rebuild your reputation, but good PR can erase problems over time as long as your company is back on the right track.

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Crisis Management: Is it true that any press is good press? - By Sarah Waffle

About the Author: Sarah Waffle

RSS for Sarah's articles - Visit Sarah's website
At No Retainer PR, we believe in helping small- and medium-sized companies get the most out of their PR budgets by using our public relations, press release, and marketing services when they need it, not paying us month after month just to say they have a PR firm. With access to over 25,000 journalists at more than 17,000 media outlets, we can make sure the news you need gets to the publications or broadcasters you want to reach. We'll even write your release for you so you can feel confident it gets the attention your news deserves. We'll have real, live, phone conversations with editors and journalists in your target segment with most of our packages and we can help you design and implement complete marketing plans. Visit www.NoRetainerPR.com for more information. Mention Evan Carmichael for 10% off.
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