Crisis Management: Is it true that any press is good press?
Crisis Management: Is it true that any press is good press?
Admit the problem
If it’s clear that no one is more outraged by the event or behavior that’s causing bad press than you, it’s a lot easier to get the press to listen as you try to clean up the mess.
2. Fix the problem
If a chef in your restaurant broke health code violations, fire him. If your CFO was embezzling, clearly and obviously cooperate with investigators. Whatever the problem, have a clear, concrete solution that you can make visible to the press.
3. Have a plan and help on hand
When you’re in the middle of a PR nightmare, you’re too occupied cleaning up the disaster to run the media dog-and-pony show. Having a firm on hand to handle the media lets you say, “Please talk to so-and-so” when the media calls instead of taking questions all day long. If you can see the train wreck coming ahead of time, make a clean-up plan then.
4. Create talking points
You and your staff will be asked for comments. Have appropriate “talking points” prepared so no one is caught off guard by media questions and let them know that it’s ok to say that they aren’t going to answer a question if they aren’t comfortable. Just have them direct the media to your or your firm.
5. Rebuild your reputation
Accept that it will take time to rebuild your reputation, but good PR can erase problems over time as long as your company is back on the right track.
Crisis Management Is it true that any press is good press - To learn more about this author, visit Sarah Waffle's Website.
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How to Handle When Bad Press is Eminent
Admit the problem
If it’s clear that no one is more outraged by the event or behavior that’s causing bad press than you, it’s a lot easier to get the press to listen as you try to clean up the mess.
2. Fix the problem
If a chef in your restaurant broke health code violations, fire him. If your CFO was embezzling, clearly and obviously cooperate with investigators. Whatever the problem, have a clear, concrete solution that you can make visible to the press.
3. Have a plan and help on hand
When you’re in the middle of a PR nightmare, you’re too occupied cleaning up the disaster to run the media dog-and-pony show. Having a firm on hand to handle the media lets you say, “Please talk to so-and-so” when the media calls instead of taking questions all day long. If you can see the train wreck coming ahead of time, make a clean-up plan then.
4. Create talking points
You and your staff will be asked for comments. Have appropriate “talking points” prepared so no one is caught off guard by media questions and let them know that it’s ok to say that they aren’t going to answer a question if they aren’t comfortable. Just have them direct the media to your or your firm.
5. Rebuild your reputation
Accept that it will take time to rebuild your reputation, but good PR can erase problems over time as long as your company is back on the right track.
Crisis Management Is it true that any press is good press - To learn more about this author, visit Sarah Waffle's Website.
Like this article? Share it with your friends
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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