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How to Be a Master Interviewee

How to Be a Master Interviewee

1. Make a list of your three key points and try to stay on message.
2. Speak slowly and give brief answers to questions.
3. Tell a reporter what you think is the most important point you've made.
4. Practice answering questions in advance and have your PR firm prep the reporter with appropriate leading questions.
5. Realize that it's okay to be nervous; anxiety can actually add vigor and clarity to your thoughts--and, besides, everybody gets nervous.
6. Remember that reporters want stories, as well as data.
7. Use the phrase "As you know..." to make sure you don't talk down to your audience and to get them to more readily accept facts you don't have time to explain in great detail.
8. Warm up your voice before your interview. (Sing to your dog or in the hotel shower)
9. Eliminate insider jargon and acronyms from your speech.
10. And most importantly, don't worry about being a "media personality." Be yourself.





How to Be a Master Interviewee - To learn more about this author, visit Sarah Waffle's Website.

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David Barr
David Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website


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Sarah Waffle
(Visit Sarah's Website) At No Retainer PR, we believe in helping small- and medium-sized companies get the most out of their PR budgets by using our public relations, press release, and marketing services when they need it, not paying us month after month just to say they have a PR firm. With access to over 25,000 journalists at more than 17,000 media outlets, we can make sure the news you need gets to the publications or broadcasters you want to reach. We'll even write your release for you so you can feel confident it gets the attention your news deserves. We'll have real, live, phone conversations with editors and journalists in your target segment with most of our packages and we can help you design and implement complete marketing plans. Visit www.NoRetainerPR.com for more information. Mention Evan Carmichael for 10% off.

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