How to Be a Master Interviewee

Guest post by: Sarah Waffle
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Crisis Management: Is it true that any press is good press? - By Sarah Waffle

1. Make a list of your three key points and try to stay on message.
2. Speak slowly and give brief answers to questions.
3. Tell a reporter what you think is the most important point you've made.
4. Practice answering questions in advance and have your PR firm prep the reporter with appropriate leading questions.
5. Realize that it's okay to be nervous; anxiety can actually add vigor and clarity to your thoughts--and, besides, everybody gets nervous.
6. Remember that reporters want stories, as well as data.
7. Use the phrase "As you know..." to make sure you don't talk down to your audience and to get them to more readily accept facts you don't have time to explain in great detail.
8. Warm up your voice before your interview. (Sing to your dog or in the hotel shower)
9. Eliminate insider jargon and acronyms from your speech.
10. And most importantly, don't worry about being a "media personality." Be yourself.

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Crisis Management: Is it true that any press is good press? - By Sarah Waffle

About the Author: Sarah Waffle

RSS for Sarah's articles - Visit Sarah's website
At No Retainer PR, we believe in helping small- and medium-sized companies get the most out of their PR budgets by using our public relations, press release, and marketing services when they need it, not paying us month after month just to say they have a PR firm. With access to over 25,000 journalists at more than 17,000 media outlets, we can make sure the news you need gets to the publications or broadcasters you want to reach. We'll even write your release for you so you can feel confident it gets the attention your news deserves. We'll have real, live, phone conversations with editors and journalists in your target segment with most of our packages and we can help you design and implement complete marketing plans. Visit www.NoRetainerPR.com for more information. Mention Evan Carmichael for 10% off.
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