Evan Carmichael Top Header about About About facebook Twitter YouTube Google+

How to Choose a PR Firm



Free PDF Download
Crisis Management: Is it true that any press is good press? - By Sarah Waffle

Name: Email:


1. Ask about their typical successful placement rate in targeted media outlets. Make sure that they aren’t quoting you random websites that pick up their release just because it’s on PRNewswire. A lot of websites run a “new news” section that carries every release that comes across the wire, but I’m sure you don’t care if a bass fishing website carries a release on your product – not exactly your target audience.
2. Ask to see copies of their last three releases. There are a lot of press release distribution websites out there that offer to write a release for you as part of their service. But take a look at their last three issued releases to see how much personal time and attention their clients get. For very cheap distribution services, they probably just plug in the company name and a few key details into a standard release format. As you know, this type of release is very unlikely to get any attention.
3. Ask where they’ve been picked up. It can be hard for an untrained eye to look at a release and tell what its chances are of getting picked up for an article, so ask what media outlets have carried stories that their writers have written. This will give you a good sense of the talent you’re looking at hiring and will be indicative of your chances of PR success.


Related Articles

  SEO Services
  Why So Many PR Consultants Fail
  Branding Agencies
  Is Your PR Firm Right For You?
  Legal Marketing: Your logo, a visual foundation for your firm
  Legal Marketing: 5 tips to help you find a marketing partner
  Working With Your Media Relations Firm Realistic Expectations and Avoiding Misconceptions
  10 Leadership Tips for Lawyers
  Legal Marketing: Differentiate your firm to gain a competitive advantage
  Choosing the Right PR Firm For You
  How to Choose a Web Design Firm
  SEO Company
  Services Provide by a Equipment Lease Financing Expert
  What's In Your Name?
  5 Ways to Know if Your Marketing/PR Firm is Doing its Job
  Legal Marketing: Stand apart with video marketing
  How Much Should I Pay a PR Firm?
  When Hiring A PR Firm Think Small
  How To Choose The Right Law Firm Management Software
  Find a Reliable Online Marketing Firm in Tampa, Florida

Home > Public-Relations > Sarah Waffle > How to Choose a PR Firm >

Free PDF Download
Crisis Management: Is it true that any press is good press? - By Sarah Waffle

Name: Email:

About the Author: Sarah Waffle

RSS for Sarah's articles - Visit Sarah's website
At No Retainer PR, we believe in helping small- and medium-sized companies get the most out of their PR budgets by using our public relations, press release, and marketing services when they need it, not paying us month after month just to say they have a PR firm. With access to over 25,000 journalists at more than 17,000 media outlets, we can make sure the news you need gets to the publications or broadcasters you want to reach. We'll even write your release for you so you can feel confident it gets the attention your news deserves. We'll have real, live, phone conversations with editors and journalists in your target segment with most of our packages and we can help you design and implement complete marketing plans. Visit www.NoRetainerPR.com for more information. Mention Evan Carmichael for 10% off.
Click here to visit Sarah's website.
Dashed Line

More from Sarah Waffle
Toot Your Own Horn
How to Choose a PR Firm
Crisis Management Is it true that any press is good press
How to Be a Master Interviewee
PR ROI What is PR Worth to Your Company

Related Forum Posts

Re: What is your Business? Re: What is your Business?
Re: How to Start a Web Business Re: How to Start a Web Business
Re: Do bigger monitors save time? Re: Do bigger monitors save time?
seeking investors for global finance opportunity seeking investors for global finance opportunity
Re: Do bigger monitors save time? Re: Do bigger monitors save time?

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Share for a Cause
Featured Video


Expert author video by:
Jesse Hopps, Free Small Business Templates



Worksheets
By: Evan Carmichael

Do you have what it takes to be an entrepreneur?

8 Powerful Steps to Finding Your Passion

Does your pitch suck?

Create a plan of attach to launch your new business.

8-Cover

Like this page? PLEASE +1 it! Evan Signature
Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

What makes a business culture?

9 tips to increase ROI in PPC Campaigns

4 Aspects of Business Growth

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.