How to Choose a PR Firm
How to Choose a PR Firm
2. Ask to see copies of their last three releases. There are a lot of press release distribution websites out there that offer to write a release for you as part of their service. But take a look at their last three issued releases to see how much personal time and attention their clients get. For very cheap distribution services, they probably just plug in the company name and a few key details into a standard release format. As you know, this type of release is very unlikely to get any attention.
3. Ask where they’ve been picked up. It can be hard for an untrained eye to look at a release and tell what its chances are of getting picked up for an article, so ask what media outlets have carried stories that their writers have written. This will give you a good sense of the talent you’re looking at hiring and will be indicative of your chances of PR success.
How to Choose a PR Firm - To learn more about this author, visit Sarah Waffle's Website.
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1. Ask about their typical successful placement rate in targeted media outlets. Make sure that they aren’t quoting you random websites that pick up their release just because it’s on PRNewswire. A lot of websites run a “new news” section that carries every release that comes across the wire, but I’m sure you don’t care if a bass fishing website carries a release on your product – not exactly your target audience.
2. Ask to see copies of their last three releases. There are a lot of press release distribution websites out there that offer to write a release for you as part of their service. But take a look at their last three issued releases to see how much personal time and attention their clients get. For very cheap distribution services, they probably just plug in the company name and a few key details into a standard release format. As you know, this type of release is very unlikely to get any attention.
3. Ask where they’ve been picked up. It can be hard for an untrained eye to look at a release and tell what its chances are of getting picked up for an article, so ask what media outlets have carried stories that their writers have written. This will give you a good sense of the talent you’re looking at hiring and will be indicative of your chances of PR success.
How to Choose a PR Firm - To learn more about this author, visit Sarah Waffle's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) Jay Kubassek is a Canadian born entrepreneur, internet marketing genius, professional speaker, international real estate developer/investor, executive film producer, extreme sport enthusiast and a passionate supporter of several charities worldwide. In 2007, Jay's vision and dedication to help other entrepreneurs and business owners duplicate his marketing success led to the creation of his fourth company CarbonCopyPRO, an internet marketing firm already worth over 15 million dollars that has over 20 employees and contract workers with clients is 12 different countries. Jay resides in NYC with his girlfriend Jamie, three year old son Milo and dog Cooper. As executive producer he recently premiered his first film in the 2008 Cannes Film Festival. As an adventurist he is racing the 2008 Baja 1000 off-road race and is a member of the 2008 U.S. National Elephant Polo Team, The New York Blue who will be representing the US in the 2008 World Championships in Nepal. Visit Jay's Blog: www.JayKubassek.com - Visit Jay Kubassek's Website |
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 Sarah Waffle (Visit Sarah's Website) At No Retainer PR, we believe in helping small- and medium-sized companies get the most out of their PR budgets by using our public relations, press release, and marketing services when they need it, not paying us month after month just to say they have a PR firm. With access to over 25,000 journalists at more than 17,000 media outlets, we can make sure the news you need gets to the publications or broadcasters you want to reach. We'll even write your release for you so you can feel confident it gets the attention your news deserves. We'll have real, live, phone conversations with editors and journalists in your target segment with most of our packages and we can help you design and implement complete marketing plans. Visit www.NoRetaine rPR.com for more information. Mention Evan Carmichael for 10% off.
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