Toot Your Own Horn

Guest post by: Sarah Waffle
Become an Author

Free PDF Download
Crisis Management: Is it true that any press is good press? - By Sarah Waffle

1. Do you have a new product announcement for a product that is really new and unique in the market or that changes your industry?
2. Do you have a great image of your product that tells the story of a real situation? A picture is worth 1,000 words or more to editors!
3. Did you win an award? If there's no award for your type of product in your industry, ask customers to rate your product against your competitors.
4. Have you been endorsed by a credible expert or been seen or heard with a celebrity or newsmaker?
5. Does your existing product or service fit well with another upcoming event or current news issue? (See our list of upcoming events on the right!)
6. Do you have interesting statistics to share about your industry or about consumers related to your product?
7. For a company looking to entice investors, have you hit an important milestone or made a major decision (1,000,000 units shipped, hired great new VP of Marketing)?
8. Are you exhibiting at a tradeshow? Editors have to cover their industry's tradeshows and they'll be looking to fill pages with exhibitors' new products.
9. Do you have a new angle for your existing product? We all know how many things you can use duct tape for, but at one time, it was actually just for ducts!
10. And the number on way to be press worthy: Do you have a great story to tell about how your product solved a real life problem for a real life person or company? Editors eat up real stories that look like articles they can use verbatim!

The Abundant Marketing Mindset

Being Seen, Heard & Valued at Work

Being Seen, Heard & Valued

2010: Introverts Our Time Has Come to Claim It!

Mike Horn’s Arctic adventure is a study in courage and willpower

Acknowledge and Appreciate Yourself

Do Women Have Bragging Rights in Business?

Marketing Strategies: Do You Find It Easy or Difficult to "Toot Your Own Horn?"

The #2 Interview Question That Candidates Find Most Difficult

3 Lessons On Making More Money that Your Mother Never Taught You.

Marketing Strategies: 7 Tips to Creating Success From the "Inside Out"

Book Review: Brag!

Avoid These 5 Twitter Mistakes

# The Invisible Close Sales Nugget - Using Written Testimonials to Boost Sales - 5 Quick Tips!

How to Go Above and Beyond the Call of Duty with Customers

I’m Not a Salesman

Are You Telling Another Story?

Networking Power

Recession Proof Your Career 10 Ways to Keep Your Job

Top 10 Tips for Being Persistent

Home > Public-Relations > Sarah Waffle > Toot Your Own Horn > Google +

Free PDF Download
Crisis Management: Is it true that any press is good press? - By Sarah Waffle

About the Author: Sarah Waffle

RSS for Sarah's articles - Visit Sarah's website
At No Retainer PR, we believe in helping small- and medium-sized companies get the most out of their PR budgets by using our public relations, press release, and marketing services when they need it, not paying us month after month just to say they have a PR firm. With access to over 25,000 journalists at more than 17,000 media outlets, we can make sure the news you need gets to the publications or broadcasters you want to reach. We'll even write your release for you so you can feel confident it gets the attention your news deserves. We'll have real, live, phone conversations with editors and journalists in your target segment with most of our packages and we can help you design and implement complete marketing plans. Visit www.NoRetainerPR.com for more information. Mention Evan Carmichael for 10% off.
Click here to visit Sarah's website.

More from Sarah Waffle
Crisis Management Is it true that any press is good press
PR ROI What is PR Worth to Your Company
How to Choose a PR Firm
Toot Your Own Horn
How to Be a Master Interviewee

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Featured Blog

Iridium consulting Blog
By Colin Graves, Iridium Consulting

Toot Your Own Horn

Related Articles

Related Forum Posts

Share this article. Fund someone's dream.


Name:
Email: