Toot Your Own Horn
Toot Your Own Horn
2. Do you have a great image of your product that tells the story of a real situation? A picture is worth 1,000 words or more to editors!
3. Did you win an award? If there's no award for your type of product in your industry, ask customers to rate your product against your competitors.
4. Have you been endorsed by a credible expert or been seen or heard with a celebrity or newsmaker?
5. Does your existing product or service fit well with another upcoming event or current news issue? (See our list of upcoming events on the right!)
6. Do you have interesting statistics to share about your industry or about consumers related to your product?
7. For a company looking to entice investors, have you hit an important milestone or made a major decision (1,000,000 units shipped, hired great new VP of Marketing)?
8. Are you exhibiting at a tradeshow? Editors have to cover their industry's tradeshows and they'll be looking to fill pages with exhibitors' new products.
9. Do you have a new angle for your existing product? We all know how many things you can use duct tape for, but at one time, it was actually just for ducts!
10. And the number on way to be press worthy: Do you have a great story to tell about how your product solved a real life problem for a real life person or company? Editors eat up real stories that look like articles they can use verbatim!
Toot Your Own Horn - To learn more about this author, visit Sarah Waffle's Website.
Like this article? Share it with your friends
1. Do you have a new product announcement for a product that is really new and unique in the market or that changes your industry?
2. Do you have a great image of your product that tells the story of a real situation? A picture is worth 1,000 words or more to editors!
3. Did you win an award? If there's no award for your type of product in your industry, ask customers to rate your product against your competitors.
4. Have you been endorsed by a credible expert or been seen or heard with a celebrity or newsmaker?
5. Does your existing product or service fit well with another upcoming event or current news issue? (See our list of upcoming events on the right!)
6. Do you have interesting statistics to share about your industry or about consumers related to your product?
7. For a company looking to entice investors, have you hit an important milestone or made a major decision (1,000,000 units shipped, hired great new VP of Marketing)?
8. Are you exhibiting at a tradeshow? Editors have to cover their industry's tradeshows and they'll be looking to fill pages with exhibitors' new products.
9. Do you have a new angle for your existing product? We all know how many things you can use duct tape for, but at one time, it was actually just for ducts!
10. And the number on way to be press worthy: Do you have a great story to tell about how your product solved a real life problem for a real life person or company? Editors eat up real stories that look like articles they can use verbatim!
Toot Your Own Horn - To learn more about this author, visit Sarah Waffle's Website.
Like this article? Share it with your friends
| |||
 |
No article feedback found. | ||
|
Leave Your Feedback | ||
|
|||
 The Abundant Marketing Mindset
| |||
 It seems like every time I conduct a marketing workshop for small business owners about half the crowd admits that they don't really like marketing - it makes them feel like they are self-promoting. This mindset is ... |
|||
|
Acknowledge and Appreciate Yourself
| |||
 With the year coming to a close, it's time to acknowledge and appreciate yourself for everything you've accomplished today, throughout the year, and in life.
|
|||
|
3 Lessons On Making More Money that Your Mother Never Taught You.
| |||
| How do you get a raise in salary? Sometimes the beliefs you hold get in the way of doing what is necessary. Changing those beliefs is an important step in getting the money you deserve.
|
|||
|
Book Review: Brag!
| |||
| While last month's read ("Networking Magic") detailed how to approach networking, this month's book by Peggy Klaus ("Brag! The Art of Tooting Your Own Horn Without Blowing It") focuses on how to talk about you (and ... |
|||
|
I’m Not a Salesman
| |||
| Yes you are... |
|||
| |||
|
10 Reasons Why Startups Fail & Book Recommendations | ||
| |||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
 Sarah Waffle (Visit Sarah's Website) At No Retainer PR, we believe in helping small- and medium-sized companies get the most out of their PR budgets by using our public relations, press release, and marketing services when they need it, not paying us month after month just to say they have a PR firm. With access to over 25,000 journalists at more than 17,000 media outlets, we can make sure the news you need gets to the publications or broadcasters you want to reach. We'll even write your release for you so you can feel confident it gets the attention your news deserves. We'll have real, live, phone conversations with editors and journalists in your target segment with most of our packages and we can help you design and implement complete marketing plans. Visit www.NoRetaine rPR.com for more information. Mention Evan Carmichael for 10% off.
|  |
 |
|
|
 |
|
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
 |
 | ||
 |
||
 |
||
 |
||
|
| ||
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 |
 Powerful Living Referral Networking Solution Breakdown, Breakthrough Ideal Client Dream Boards |
|
 | ||
 |
Fortune Hunters
CBC Entrepreneur TV | |
 |
Choose A PR Topic
Press Release Builder | |
| ||
 |
|
|
|
|
||||||||||||||||||||||||||||||
 |
|
