Home Features Mastermind Videos About Advertise Blog Network Contact
   

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

Featured Ebook


ebook Famous Entrepreneurs - Modern Empire Builders


Featured Ebook

More Evan Carmichael
Have A Suggestion?

Sales Lessons From Starbucks And Dell

Types of PR Firms



Types of PR Firms
   

Traditional PR Firm Provides full-service public relations services, taking the time to get to know you and your product and provide multiple options for your campaign. They will work to perfect your release until you are completely happy and have media contacts they can call to get your message to your audience. They operate on a monthly retainer fee and require a 6- month or 1-year contract during which time, they become experts in your product.

Ideal for: Large companies with 1+ releases per month $$$$

Online Release Sites Provides minimal services at minimal cost. Most sites have a large database of emails that they distribute your release to and most have an option to write a standard, fill-in-the-blanks release for you. The value in these sites in the sheer number of media contacts in their database. Usually appropriate for very consumer-focused news looking for a very wide online audience. Make sure they reach the appropriate contacts for your news.

Ideal for: Companies with in-house PR staff to manage editor pitches and follow-up $

Project-Based PR Firms Provides full-service public relations services, but for short-term projects usually one or two releases at a time. They take the time to get to know you and your product and work with you to come up with multiple options for your campaign. They will work to perfect your release until you are completely happy and have media contacts they can call to get your message to your audience.

Ideal for: Small- to medium-sized companies with 1-2 releases per quarter or less $$



To learn more about this author, visit Sarah Waffle's Website.

Like this article? Share it with your friends


Related Articles Related Articles
Do MNEs Train More than Domestic Firms?
  Most empirical findings confirm this by using variables representing foreign ownership. Tan and Batra (1996), Tan and Lopez-Acevedo (2003), and Miyamoto and Todo (2003) show that higher foreign equity share is ind...
Does Availability of Educated Workers Increase Enterprise Training?
  A number of studies have addressed the issue of whether educated employees are more likely to receive enterprise training. Since productivity gains of training activities among educated workers are expected to be ...
The Venture Capital Capital Calamity Thing
  Yo, BusinessWeek, the Trouble with VCs is not a new story. And Web 2.0 is not a "legitimately exciting frontier". Nevertheless, it is good fun reading this wildly bearish piece about the venture capital business. It...
Improving business conditions - Increasing SME Access to Finance: A Four Pronged Approach
  Improving business conditions, boosting the capacity of SMEs, expanding the financial sector and strengthening links between firms will permanently increase SMEs’ access to finance.
Things That Tell You To Stop Reading a Finance Paper
  At least as important as knowing which finance papers to read is knowing early which papers to stop reading. Here is a dead giveaway on the first page of an otherwise interesting-looking paper.

Related Forum Posts Related Forum Posts
Definitions of merger Definitions of merger
In-House or Outsource? In-House or Outsource?
How She Does It How She Does It
Re: I Had A Cartridge Business Once... Re: I Had A Cartridge Business Once...
Car Wash Car Wash
people scammed out of money people scammed out of money
Getting Buzz Started Getting Buzz Started
Check References! Check References!

 
About the Author


Sarah Waffle
(Visit Sarah's Website)
At No Retainer PR, we believe in helping small- and medium-sized companies get the most out of their PR budgets by using our public relations, press release, and marketing services when they need it, not paying us month after month just to say they have a PR firm. With access to over 25,000 journalists at more than 17,000 media outlets, we can make sure the news you need gets to the publications or broadcasters you want to reach. We'll even write your release for you so you can feel confident it gets the attention your news deserves. We'll have real, live, phone conversations with editors and journalists in your target segment with most of our packages and we can help you design and implement complete marketing plans. Visit www.NoRetaine rPR.com for more information. Mention Evan Carmichael for 10% off.
Have A Suggestion?

View Author's Video
Become An Author

Free Downloads


Sarah Waffle's

Complete
List Of
Public-Relations
Articles


First Name
Last Name
Email
 
If you enjoyed this article, get Sarah Waffle's Complete List of Public-Relations Articles For FREE!
Become An Author