Types of PR Firms

Guest post by: Sarah Waffle
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Crisis Management: Is it true that any press is good press? - By Sarah Waffle

Traditional PR Firm
Provides full-service public relations services, taking the time to get to know you and your product and provide multiple options for your campaign. They will work to perfect your release until you are completely happy and have media contacts they can call to get your message to your audience. They operate on a monthly retainer fee and require a 6- month or 1-year contract during which time, they become experts in your product.

Ideal for: Large companies with 1+ releases per month
$$$$
Online Release Sites
Provides minimal services at minimal cost. Most sites have a large database of emails that they distribute your release to and most have an option to write a standard, fill-in-the-blanks release for you. The value in these sites in the sheer number of media contacts in their database. Usually appropriate for very consumer-focused news looking for a very wide online audience. Make sure they reach the appropriate contacts for your news.

Ideal for: Companies with in-house PR staff to manage editor pitches and follow-up
$
Project-Based PR Firms
Provides full-service public relations services, but for short-term projects usually one or two releases at a time. They take the time to get to know you and your product and work with you to come up with multiple options for your campaign. They will work to perfect your release until you are completely happy and have media contacts they can call to get your message to your audience.

Ideal for: Small- to medium-sized companies with 1-2 releases per quarter or less
$$

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Crisis Management: Is it true that any press is good press? - By Sarah Waffle

About the Author: Sarah Waffle

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At No Retainer PR, we believe in helping small- and medium-sized companies get the most out of their PR budgets by using our public relations, press release, and marketing services when they need it, not paying us month after month just to say they have a PR firm. With access to over 25,000 journalists at more than 17,000 media outlets, we can make sure the news you need gets to the publications or broadcasters you want to reach. We'll even write your release for you so you can feel confident it gets the attention your news deserves. We'll have real, live, phone conversations with editors and journalists in your target segment with most of our packages and we can help you design and implement complete marketing plans. Visit www.NoRetainerPR.com for more information. Mention Evan Carmichael for 10% off.
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