Types of PR Firms

Traditional PR Firm Provides full-service public relations services, taking the time to get to know you and your product and provide multiple options for your campaign. They will work to perfect your release until you are completely happy and have media contacts they can call to get your message to your audience. They operate on a monthly retainer fee and require a 6- month or 1-year contract during which time, they become experts in your product.

Ideal for: Large companies with 1+ releases per month $$$$

Online Release Sites Provides minimal services at minimal cost. Most sites have a large database of emails that they distribute your release to and most have an option to write a standard, fill-in-the-blanks release for you. The value in these sites in the sheer number of media contacts in their database. Usually appropriate for very consumer-focused news looking for a very wide online audience. Make sure they reach the appropriate contacts for your news.

Ideal for: Companies with in-house PR staff to manage editor pitches and follow-up $

Project-Based PR Firms Provides full-service public relations services, but for short-term projects usually one or two releases at a time. They take the time to get to know you and your product and work with you to come up with multiple options for your campaign. They will work to perfect your release until you are completely happy and have media contacts they can call to get your message to your audience.

Ideal for: Small- to medium-sized companies with 1-2 releases per quarter or less $$



To learn more about this author, visit Sarah Waffle's Website.

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