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Top Ten Tips For Writing a Press Release That Will Get Noticed
Written by: Jill LublinArticle Overview: Need to write a press release and don't know where to start... here is your easy to do it guide!
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Top Ten Tips For Writing a Press Release That Will Get Noticed
1. Type, never handwrite. Double space, use BIG margins, and leave lots of white space. Editors use the white space to edit.
2. Avoid BIG letterheads. They take up space on the page and can shout, "my message is weak, but look at my credentials."
3. Type the press release on your stationery.
4. Name the contact. Skip a few lines below the letterhead and list the person to call for more information. Listing a home phone (or cell phone / beeper)in addition to the business number indicates your willingness to be helpful. It is best to have the contact someone else other than the President or owner of the business.
5. Provide release instructions. Either FOR IMMEDIATE RELEASE or FOR RELEASE MONDAY JUNE 8TH. Do not leave too long a time, though, or your release will likely be buried or forgotten. If possible, leave off the date so you don't become dated.
6. The headline should catch their attention, snappy without giving away the whole picture.
7. The first two words are the place where the story originates (city, state)…put it in
parentheses and put three dots after.
8. Write concisely. The first paragraph should answer the 4W's: who, what, where, and why.
9. The mechanics: Keep the release to one single page, if possible. If you need more than one page to complete the release put - "more" - at the bottom center of the page and be sure the pages are numbered. The succeeding pages should be "slugged" that is, tagged with an identifying headline or subject reference, for example: "ANOTHER GREAT SEMINAR - 2".
10. When you reach the end of your press release, use either four # signs centered in
the page or - END - centered in the page.
Getting Your Press Release Noticed
Six Tips for Getting More Media Attention with Your Press Releases
5 Benefits of Publishing a Press Release
Writing An Attention Getting Press Release
Top Tips on How To Write Press Release
Referred by: http://www.nikkileigh.com/promo.htm
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About the Author: Jill Lublin RSS for Jill's articles - Visit Jill's website 
Jill Lublin authored the bestselling book Get Noticed...Get Referrals: Build Your Client Base and Your Business by Making a Name for Yourself (McGraw-Hill 2008). She is also the coauthor of two other national bestselling books, Networking Magic which rose to #1 on the Barnes and Noble charts and Guerrilla Publicity, the PR bible. Jill teaches Crash Courses in Publicity in cities throughout the United States and Canada. Jill hosts the TV program, Messages of Hope, and the nationally syndicated radio show, Do the Dream. Jill is a popular international speaker who teaches powerful publicity, networking, and how to be influential techniques. As the CEO of the strategic consulting firm, Promising Promotion, Jill has trained companies in innovative techniques to improve bottom line results. In the past twenty years, she has worked with ABC, NBC, CBS, and other national media, and knows what the media wants. She can be reached by phone at 415-883-5455, by email at info@JillLublin.com or through her website, www.JillLublin.com. Click here to visit Jill's website   The Secrets to Successful Connecting Top 10 Get Noticed Tips Where to GET NOTICED How to Get to the Top of Your Field Top Ten Tips For Writing a Press Release That Will Get Noticed |
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