1. Type, never handwrite. Double space, use BIG margins, and leave lots of white space. Editors use the white space to edit.
2. Avoid BIG letterheads. They take up space on the page and can shout, "my message is weak, but look at my credentials."
3. Type the press release on your stationery.
4. Name the contact. Skip a few lines below the letterhead and list the person to call for more information. Listing a home phone (or cell phone / beeper)in addition to the business number indicates your willingness to be helpful. It is best to have the contact someone else other than the President or owner of the business.
5. Provide release instructions. Either FOR IMMEDIATE RELEASE or FOR RELEASE MONDAY JUNE 8TH. Do not leave too long a time, though, or your release will likely be buried or forgotten. If possible, leave off the date so you don't become dated.
6. The headline should catch their attention, snappy without giving away the whole picture.
7. The first two words are the place where the story originates (city, state)…put it in
parentheses and put three dots after.
8. Write concisely. The first paragraph should answer the 4W's: who, what, where, and why.
9. The mechanics: Keep the release to one single page, if possible. If you need more than one page to complete the release put - "more" - at the bottom center of the page and be sure the pages are numbered. The succeeding pages should be "slugged" that is, tagged with an identifying headline or subject reference, for example: "ANOTHER GREAT SEMINAR - 2".
10. When you reach the end of your press release, use either four # signs centered in
the page or - END - centered in the page.
Top Ten Tips For Writing a Press Release That Will Get Noticed - To learn more about this author, visit Jill Lublin's Website.
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Jill Lublin
(Visit Jill's Website)
Praised as a modern-day Dale Carnegie for
how to be influential, Jill Lublin
authored Get Noticed�Get Referrals:
Build Your Client Base and Your Business
by Making a Name for Yourself
(McGraw-Hill, June 2008). She is also the
coauthor of the national bestselling
books, Networking Magic and Guerrilla
Publicity, the PR bible. Jill is the
founder of GoodNews Media, Inc. and hosts
the TV program, Messages of Hope, and the
nationally syndicated radio show, Do the
Dream. In addition she has created two
audio programs, three DVD training videos,
and a workbook.
Jill is a popular international speaker
who teaches powerful publicity,
networking, and how to be influential
techniques. As the CEO of the strategic
consulting firm, Promising Promotion, Jill
has trained companies in innovative
techniques to improve bottom line results.
In the past twenty years, she has worked
with ABC, NBC, CBS, and other national
media, and knows what the media wants.
Jill has been featured in The New York
Times, Women�s Day, Fortune Small
Business, Inc, and Entrepreneur Magazine,
and on ABC and NBC radio and TV national
affiliates.
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Referred by:
http://www.nikkileigh.com/promo.htm
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