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Bob Fisher Articles

Written by: Bob Fisher

From Fantasy to Reality A Time for Awakening - Click To Read Article
The day and age when lawyers and other professionals could hang out a shingle, work hard, serve their clients well and grow their business is long since past. Too much competition and too much specialization has changed the landscape. Professionals have to be proactive in terms of marketing their practices, skills and services. Those that do will success. Those that don't will not complete in today's marketplace.

Women in Business The last ingredient to Success - Click To Read Article
Women have come a long way in the business world over the past several decades and have significantly closed the gap with men in terms of compensation, job opportunities and "moving up the corporate ladder." To continue this upward climb, there is much that women can do to advance themselves and prepare to reach their rightful place as equals in the world of business.

Playing the Media Card - Click To Read Article
In the course of any litigation, often what happens in the "Court of Public Opinion" is more of a determining factor in the ultimate outcome of the dispute than what takes place in the courtoom. What is seen, heard or read in the media can create an atmosphere and public perception that could influence a jury and it can also expose or put pressure on a defendant to force him to settle the dispute to avoid the glare of public exposure.

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About the Author: Bob Fisher
RSS for Bob's articles - Visit Bob's website

Robert J. Fisher, a veteran public relations executive and counselor with over three decades of experience in the fields of public relations, marketing/communications and advertising, is President of Fisher & Associates, Inc. (F&A), a Los Angeles, CA-based public relations and communications firm which has served a broad range of businesses and industries on local, national and international levels for more than a quarter century. Prior to founding F&A in 1978, Mr. Fisher worked for three of the world's larges public relations firms: Burson-Marsteller, Inc., Harshe-Rotman & Druck and Doremus & Company. Other positions included: reporter with the New York Times; PR Director of Los Angeles Beautiful and Promotion Director of major Los Angeles Shopping Center. Mr. Fisher has held leadership positions in many business organizations, including: Public Relations Society of America, Publicity Club of Los Angeles, Institute of Management Consultants, American Heart Association, Public Interest Radio & Television Society and the Executives Association of Los Angeles. An author and lecturer, he is an expert in crisis communications and image development.

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More from Bob Fisher
Women in Business The last ingredient to Success
From Fantasy to Reality A Time for Awakening
Playing the Media Card


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