David Warshawski Articles

THE TRUTH ABOUT BRANDING - Click To Read Article
Brand. Brand. Brand. Every company today wants to be a brand company. “We are a brand experience company,” or “we have just completed a rebranding campaign” seems to be the new, must-have mantra of organizations. This trend is almost overwhelming and far too often severely misguided.

RIPKEN BELONGS IN BRANDING HALL OF FAME - Click To Read Article
This summer Cal Ripken will be inducted in the Baseball Hall of Fame -- not so much for his baseball numbers as for the fantastic brand he created. Cal’s career batting average is not even close to .300, and he did not average more than 25 home runs or 100 RBIs a season. Yet he is one of the most popular, memorable, and marketable players of recent history. Why?

Outdated Marketing Myths - Click To Read Article
David Warschawski, founder and president of Warschawski (www.warschawski.com), a full service PR, marketing and branding agency based in Baltimore, exposes three communications myths that will help professionals create great marketing results.


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