Public Relations More than just media releases

Guest post by: Dennis Rutzou
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Six steps to choosing the right PR for you - By Dennis Rutzou

What a lot of people don’t realise is just how big a role public relations should play in their business, and how much easier PR consultants can make their life by tackling a very wide range of tasks.

For many of our clients, we say that if it’s something to do with communications, we can handle it, or we know someone who can! We act as a one-stop shop - taking over the supervision of a variety of tasks other than just looking after the media coverage.

This can be anything from organising the artwork and printing of brochures, newsletters or flyers, to booking a photographer for a launch function or some people or product photos, to involving an expert in planning a radio advertising schedule.

All of these aspects of a company’s communication are just as important as the media releases and articles, and the advantage of our involvement comes from the consistency that is achieved across all areas, and the hassle we take away from clients in chasing the printer or getting photography quotes.

At the other end of the scale, PR should be involved as much as possible in high-level planning and discussion so that we can put forward a communications strategy that fits, and can tailor the PR activities accordingly.

PR works best when it’s put through its paces at all levels of involvement… and so do we!

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Six steps to choosing the right PR for you - By Dennis Rutzou

About the Author: Dennis Rutzou

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Dennis Rutzou Public Relations is a full service communications consultancy drawing on the resources of a diverse range of people with a wealth of experience. Our clients employ us because we understand that public relations is as much a business discipline as it is a function of communication. We work with clients according to defined objectives and pride ourselves in the highest quality of work. We can offer results through a range of service areas. Each area of service can be applied to any industry. Dennis Rutzou Public Relations is a member of the Public Relations Institute of Australia (PRIA) and Dennis Rutzou has served as a President of the Public Relations Institute of Australia (Victoria). DRPR is also a member of the Registered Consultancies Group (RCG).
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Public Relations More than just media releases

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