Six steps to choosing the right PR for you
Six steps to choosing the right PR for you
Step 1: Work out your objectives and expectations
The objectives you choose will define the scope and the level of PR activity. Like beacons on a dark night, the objectives guide all other activities.
Step 2: Determine key stakeholders or ‘publics’
It is important to define your key stakeholders or publics that the PR function is designed to influence. This is your target market and the people you want to tell your story to.
Step 3: Consider positioning, media readiness and future goals
Positioning is used to evaluate where you want to stand in relation to others in your industry and the perception of where you stand. What defines you from your competitors? Why is your story more important? The key messages you choose will be based on your current or projected position and must be consistently repeated. In order to have a strong profile, you will also need to consider how media ready you are. Who is your spokesperson? What happens in a crisis? When a journalist thinks of your industry, are you top of mind? If not, what needs to change to be the market leader?
Step 4: Examine your commitment to the process
The nature of good PR requires a long term commitment so that credible core messages can be repeated long enough for the cumulative effect to translate into business (and dollars) for you. We consider 12 months to be an ideal term for such a campaign to prove its worth.
Step 6: Know your budget
This can only be based on a detailed discussion of your PR expectations and business goals.
At Dennis Rutzou Public Relations we offer a team approach to meeting your PR goals and to providing more than just "churning our press releases". We consider ourselves to be big enough to be professional, but small enough to care. As a result we have a track record of fostering strong relationships with our clients where ideas can flow freely and we can offer independent and unbiased advice on a range of issues related to PR, media, communications and business in general.
Six steps to choosing the right PR for you - To learn more about this author, visit Dennis Rutzou's Website.
Like this article? Share it with your friends
Any effective public relations campaign can only be achieved by the repetition of core credible messages and it has been our experience that the level of repetition required is always underestimated. But before taking on PR, think about these steps to choosing the right PR for you.
Step 1: Work out your objectives and expectations
The objectives you choose will define the scope and the level of PR activity. Like beacons on a dark night, the objectives guide all other activities.
Step 2: Determine key stakeholders or ‘publics’
It is important to define your key stakeholders or publics that the PR function is designed to influence. This is your target market and the people you want to tell your story to.
Step 3: Consider positioning, media readiness and future goals
Positioning is used to evaluate where you want to stand in relation to others in your industry and the perception of where you stand. What defines you from your competitors? Why is your story more important? The key messages you choose will be based on your current or projected position and must be consistently repeated. In order to have a strong profile, you will also need to consider how media ready you are. Who is your spokesperson? What happens in a crisis? When a journalist thinks of your industry, are you top of mind? If not, what needs to change to be the market leader?
Step 4: Examine your commitment to the process
The nature of good PR requires a long term commitment so that credible core messages can be repeated long enough for the cumulative effect to translate into business (and dollars) for you. We consider 12 months to be an ideal term for such a campaign to prove its worth.
Step 6: Know your budget
This can only be based on a detailed discussion of your PR expectations and business goals.
At Dennis Rutzou Public Relations we offer a team approach to meeting your PR goals and to providing more than just "churning our press releases". We consider ourselves to be big enough to be professional, but small enough to care. As a result we have a track record of fostering strong relationships with our clients where ideas can flow freely and we can offer independent and unbiased advice on a range of issues related to PR, media, communications and business in general.
Six steps to choosing the right PR for you - To learn more about this author, visit Dennis Rutzou's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
|
To learn more about the Evan Elite Author Program please contact us. |
 | |
|  |
Subscribe to Dennis's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 A Clean Desk Super Productivity Relationships and Referrals Loyalty Strategies The Leader’s Edge |
|
 | ||
 |
Top 50 Franchising Blogs
Top 50 Franchising Blogs | |
 |
Top 50 Blogs For Startups
Top Blogs To Watch In 2008 | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
