|
|
Like this article? PLEASE +1 it! |  |
|
Whats in a name
Written by: Dennis RutzouArticle Overview: Launching a new name is an important step in the history of any company. There are some typical stages that a company must go through to develop a new name and logo, from brainstorming ideas to finalising the name itself, to managing the graphic design of the new logo and corporate image.
 |
Free Download - Six steps to choosing the right PR for you By Dennis Rutzou |
Whats in a name
Launching a new name is an important step in the history of any company. There are some typical stages that a company must go through to develop a new name and logo, from brainstorming ideas to finalising the name itself, to managing the graphic design of the new logo and corporate image.
But implementing a new name goes much further than that, and there are two very important elements to consider:
1. What many companies care about is the meaning behind the company name and corporate logo. In almost every case, it is virtually impossible to give meaning to a name through the words themselves, or the artwork of the logo.
Companies covey meaning about their name through repetition and brand building, and by linking the experiences of their customers, clients and other publics, to the brand itself – it’s a long term process. All the great brands of the world have been built through this process, by turning a couple of words or meaningless symbols into household names.
2. Launching a new name must therefore occur in conjunction with a host of other communication activities. The launch of the Lencrow Group incorporated activities such as targeted media coverage, advertising, the launch of an inaugural newsletter, an official launch and road show, as well as formal and informal internal communication with staff and suppliers.
It also goes further than that – the website needs to be updated, corporate material such as profiles, business cards and signage need to be changed to reflect the new name, and new email addresses need to be phased in. With all of these things, strategy and timing is everything!
For Good SEO You Must Go Back To Basics
Powerful Relationship Selling
Getting to your North Pole
Attitude always win over knowledge
What’s So Little About the Small Business Government Loan In Canada ! SBL Guaranteed Financing
Article Tags:
|
About the Author: Dennis Rutzou RSS for Dennis's articles - Visit Dennis's website  Click here to visit Dennis's website   A book with a title I thought I would never see Public Relations What is it and whats in it for you Six steps to choosing the right PR for you How much is media coverage really worth Public Relations More than just media releases |
Related Forum Posts
Re: Hello from a San Diego-based marketer
- Welcome Aaron!
Whats the next stage for your business?
Ben
Re: New, young entrepreneur
- Congrats H20ismyLife!
Do you have a website so we can see any of your work?
Whats the next step for you?
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
by: 
Website Navigation: Heart of Web Design
The Gravity of Failure
MLM Businesses: What Is The Deciding Factor In Your Success In MLM
The Office Bully
Important "Lessons Learned” For Leaders, According To Your Strategic Thinking Business Coach
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
SEO – Link Building Secrets
Reverse Mentoring
Tips to Take Control of Credit Card Debt
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.