|
Six steps to choosing the right PR for you - Click To Read Article
Any effective public relations campaign can only be achieved by the repetition of core credible messages and it has been our experience that the level of repetition required is always underestimated. But before taking on PR, think about these steps to choosing the right PR for you.
Whats in a name - Click To Read Article
Launching a new name is an important step in the history of any company. There are some typical stages that a company must go through to develop a new name and logo, from brainstorming ideas to finalising the name itself, to managing the graphic design of the new logo and corporate image.
A book with a title I thought I would never see - Click To Read Article
There is a new management book with a title that I never thought I would see in my lifetime, but I always knew would happen. It’s called: "The fall of advertising & the rise of PR"* and it has become a best selling management book in the United States.
Public Relations What is it and whats in it for you - Click To Read Article
Public relations is a term that seems to mean different things to different people and it happens anyway, whether you try to control it or not. Sounds confusing, but in truth it is really quite simple.
Public Relations More than just media releases - Click To Read Article
What a lot of people don’t realise is just how big a role public relations should play in their business, and how much easier PR consultants can make their life by tackling a very wide range of tasks.
How much is media coverage really worth - Click To Read Article
Businesses are commonly featured in newspapers, magazines, on radio and in trade media, but what does this mean for them? How much is media coverage really worth?
Like this article? Share it with your friends
 |
Related Articles |
|
 What To Do When Public Relations Fails
|
| |
Sometimes "public relations" strategies fail to deliver the intended results. Whether it is "selling" a product, a policy or an organization, there are several common pitfalls which public relations strategies m...
|
|
Why use PR
|
| |
In simple terms, we think of PR as communications management. It creates awareness, educates and influences public opinion, promotes and protects reputations and encourages organisations to communicate.
|
|
Advertising and Public Relations
|
| |
So, you’ve got some extra money to put towards your company and you’re not sure whether to spend it on advertising or public relations. Many entrepreneurs are confused about the difference between the two and which ...
|
|
Business to Business PR
|
| |
Good public relations is much more than creating a great image and generating stories in the media. It is also paying attention to one-on-one PR to make the sale when a prospect calls. And for many businesses, that...
|
|
What is Public Relations
|
| |
In the last decade, there has been much malignment of the field of public relations. Much of the criticism comes from the old stereotype of the circus barker who would say and promise anything so that the public wou...
|
|
|
Dennis Rutzou
(Visit Dennis's Website)
Dennis Rutzou Public Relations is a full
service communications consultancy drawing
on the resources of a diverse range of
people with a wealth of experience. Our
clients employ us because we understand
that public relations is as much a
business discipline as it is a function of
communication. We work with clients
according to defined objectives and pride
ourselves in the highest quality of work.
We can offer results through a range of
service areas. Each area of service can be
applied to any industry. Dennis Rutzou
Public Relations is a member of the Public
Relations Institute of Australia (PRIA)
and Dennis Rutzou has served as a
President of the Public Relations
Institute of Australia (Victoria). DRPR is
also a member of the Registered
Consultancies Group (RCG).
|
|
|
Dennis Rutzou's
Complete
List Of
Public-Relations
Articles
|
|
If you enjoyed this article, get Dennis Rutzou's Complete List of Public-Relations Articles For FREE!
|
|
|
|
