Dennis Rutzou Articles

Whats in a name - Click To Read Article
Launching a new name is an important step in the history of any company. There are some typical stages that a company must go through to develop a new name and logo, from brainstorming ideas to finalising the name itself, to managing the graphic design of the new logo and corporate image.

Six steps to choosing the right PR for you - Click To Read Article
Any effective public relations campaign can only be achieved by the repetition of core credible messages and it has been our experience that the level of repetition required is always underestimated. But before taking on PR, think about these steps to choosing the right PR for you.

Public Relations More than just media releases - Click To Read Article
What a lot of people don’t realise is just how big a role public relations should play in their business, and how much easier PR consultants can make their life by tackling a very wide range of tasks.

Public Relations What is it and whats in it for you - Click To Read Article
Public relations is a term that seems to mean different things to different people and it happens anyway, whether you try to control it or not. Sounds confusing, but in truth it is really quite simple.

How much is media coverage really worth - Click To Read Article
Businesses are commonly featured in newspapers, magazines, on radio and in trade media, but what does this mean for them? How much is media coverage really worth?

A book with a title I thought I would never see - Click To Read Article
There is a new management book with a title that I never thought I would see in my lifetime, but I always knew would happen. It’s called: \"The fall of advertising & the rise of PR\"* and it has become a best selling management book in the United States.


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