A SHORT PUBLIC RELATIONS CASE STUDY: LOSERS ALL ROUND
A SHORT PUBLIC RELATIONS CASE STUDY: LOSERS ALL ROUND
One particular charity, a frequent fund-raiser, is heavily engaged in research relating to a common cause of early death. It also publishes useful health tips and menus for healthy living.
An author who was preparing a book aimed at a target audience that would find such information useful rang the charity concerned to request copyright permission to reprint some of its material and to get additional facts. He was promised a return telephone call from the appropriate expert. That call was never made.
The author then put his request in writing. That, too, was ignored.
Result: The charity lost an extremely valuable opportunity to get its information into the hands of its target audience, without any cost to the charity. It also lost the opportunity to get its name before potential donors. It thus reduced its future ability to raise funds. The readers of the book missed out on becoming better educated. There were no winners.
A SHORT PUBLIC RELATIONS CASE STUDY LOSERS ALL ROUND - To learn more about this author, visit Nick Renton's Website.
Like this article? Share it with your friends
Some organisations are their own worst enemies.
One particular charity, a frequent fund-raiser, is heavily engaged in research relating to a common cause of early death. It also publishes useful health tips and menus for healthy living.
An author who was preparing a book aimed at a target audience that would find such information useful rang the charity concerned to request copyright permission to reprint some of its material and to get additional facts. He was promised a return telephone call from the appropriate expert. That call was never made.
The author then put his request in writing. That, too, was ignored.
Result: The charity lost an extremely valuable opportunity to get its information into the hands of its target audience, without any cost to the charity. It also lost the opportunity to get its name before potential donors. It thus reduced its future ability to raise funds. The readers of the book missed out on becoming better educated. There were no winners.
A SHORT PUBLIC RELATIONS CASE STUDY LOSERS ALL ROUND - To learn more about this author, visit Nick Renton's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
|
To learn more about the Evan Elite Author Program please contact us. |
 | |
|  |
Subscribe to Nick's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Challenges Of Change Establish Self-Beliefs Increase productivity New Year Revolutions How Search Engines Work |
|
 | ||
 |
Email The Reporters
Press Release Builder | |
 |
Top 50 Marketing Blogs
Top Blogs To Watch In 2008 | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||
|
| ||||||||||
|
|
||||||||||