Home Features Mastermind Videos About Advertise Blog Network Contact
   

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

Featured Ebook


ebook Famous Entrepreneurs - Modern Empire Builders


Featured Ebook

More Evan Carmichael
Have A Suggestion?

Sales Lessons From Starbucks And Dell

A SUCCESSFUL PUBLIC RELATIONS DEVICE: GIVE YOUR CUSTOMERS A FREE BOOK



A SUCCESSFUL PUBLIC RELATIONS DEVICE: GIVE YOUR CUSTOMERS A FREE BOOK
   

A SUCCESSFUL PUBLIC RELATIONS DEVICE: GIVE YOUR CUSTOMERS A FREE BOOK by Nick Renton A good public relations campaign needs imagination.

Most people enjoy getting gifts. Books are always popular. Why not combine these ideas and give your current and potential customers a free ebook as a goodwill gesture?

An ebook is an electronic book. With the help of modern software anyone in business can publish one inexpensively and speedily (in a variety of different formats).

An ebook has many advantages over a conventional book for the company producing it. In particular:

* There are no printing costs.

* There are no distribution costs.

* No storage space is required.

* Links can be provided to one or more web sites.

* There is no wastage from obsolescence.

* The information in the book can readily be kept up to date.

* The contents can easily be expanded in the light of feedback.

* The use of colors is easy.

* The medium is ideal for photographs and other images.

* As much information as is considered desirable can readily be accommodated.

* The absence of paper means that an ebook is environmentally friendly.

It is good public relations to give your customers information about your products and services. Topics such as the importance of preventive maintenance can also be presented.

But you can also discuss matters unrelated to the company directly - for example, the need to reduce the adverse effects of climate change, how to lead a healthy lifestyle or how to manage one's personal finances.

In the process the image of your company as a good corporate citizen will be enhanced and you will have kept its name and logo before the public.

As an alternative to being made available completely free of charge an ebook produced by your company could be offered for sale to your customers for a nominal figure. Some people value items for which they have actually paid money more highly. Apart from that, books which have been purchased are more likely to be read.

An ebook also has great advantages for its readers:

* They experience no postal delays in receiving a copy.

* They never encounter a waiting period while a warehouse processes an order.

* An ebook does not take up any shelf space in its owner's personal library or office.

* It cannot be misfiled.

* Even if it is not free, it usually costs a lot less than a conventional book.

* An ebook is readily searchable.

* Extracts can easily be made.

* Its type size on screen can be adjusted for comfortable reading.

* It can be used with text-to-speech software.

* It will never wear out.

* Related web sites can be accessed by a single mouse click.

What does an ebook look like? Some examples may be of interest. Details of three e-books published by the author of this article can be found at www.mobipocket.com

Successful Public Relations is a book which every CEO of a business should read. The Wit and Wisdom of the Money Experts is a work that contains wonderful quotations on business and investment - ideal material for someone preparing a speech or an advertising brochure.

It is most desirable for an ebook to have an appropriate cover, even though it has no physical presence. The cover of Successful Public Relations shows a colorful portion of the Mandelbrot set, designed to attract attention. The cover of The Wit and Wisdom of the Money Experts shows a 19th century share certificate featuring a picture of a fascinating steam engine, while that of Successful Newsletters shows the logos of voluntary associations that are typical publishers of their own newsletters.

This is the 21st century. Modern businesses need to realize that the era of the ebook has arrived.



A SUCCESSFUL PUBLIC RELATIONS DEVICE: GIVE YOUR CUSTOMERS A FREE BOOK - To learn more about this author, visit Nick Renton's Website.

Like this article? Share it with your friends
[Get Copyright Permissions] E-Mail | Print | More  


Related Articles Related Articles
A SUCCESSFUL PUBLIC RELATIONS DEVICE: GIVE YOUR CUSTOMERS A FREE BOOK
  Businesses have been slow to use the ebook as a public relations tool. Yet giving away free ebooks to customers is an easy and very inexpensive way to generate goodwill. An ebook has many advantages both for the com...
Books as naked conversations
  Perhaps you’ve already heard about Amazon’s new ereader device called the Kindle Given the amount of press, both good and bad, it has received, including about 3,000 words in Newsweek, I suspect maybe you’ve hear...
Principled Profit
  Book Review -- Marketing That Puts People First – Shel Horowitz; Accurate Writing & More, PO Box 1164, Northampton MA 01061, http://www.frugalfun.com/secureorder.html, June 2003, 160 pages, $17.50
Online Public Relations
  Book Review -- A Handbook for Practitioners – By James L. Horton; 296 pages, ISBN 1-56720-406-6, Quorum Books, Westport, CT, May 2001
Advertising and Public Relations
  So, you’ve got some extra money to put towards your company and you’re not sure whether to spend it on advertising or public relations. Many entrepreneurs are confused about the difference between the two and which ...

Related Forum Posts Related Forum Posts
Re: Top Banner Help Re: Top Banner Help
Business Expert Advice, Tips, Tools and Training Business Expert Advice, Tips, Tools and Training
Advertisement that sales Advertisement that sales
POSTING LINKS POSTING LINKS
Making Money with Teleseminars Making Money with Teleseminars
Free Note tool Free Note tool
Kevin's Case Study #1 - Getting people to pre-register Kevin's Case Study #1 - Getting people to pre-register
FREE Facebook Class FREE Facebook Class

 
About the Author


Nick Renton
(Visit Nick's Website)
Nick Renton is a consulting actuary, commercial arbitrator, company director & writer. He was Executive Director of the Life Insurance Federation of Australia 1975-86. He was the founder of the Australian Shareholders' Association and has been president of the Australian Society of Security Analysts and chairman of the Commercial Law Association of Australia. Renton has had 60 books published by 11 different publishers in Australia & the US. He has written books about more different topics than any other Australian author. His Guide for Meetings & Organisations has been widely used as a reference work on all aspects of chairmanship and the running of voluntary associations since 1961. In 1992 he was awarded the prestigious H M Jackson Memorial Prize for two of his works, Understanding Dividend Imputation and the Retirement Handbook. In 1995 he received the Ken Millar Award for his best-selling Understanding the Stock Exchange and his highly controversial Company Directors: Masters or Servants? As a free community service his site invites questions on meetings procedure, family trusts, style and investment terms. He was made a Member of the Order of Australia in 2004.
Have A Suggestion?

View Author's Blog
Become An Author

View Author's Video
Become An Author

Free Downloads


Nick Renton's

Complete
List Of
Public-Relations
Articles

First Name
Last Name
Email
 
If you enjoyed this article, get Nick Renton's Complete List of Public-Relations Articles For FREE!
Become An Author