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USING YOUTUBE AS A COST-EFFECTIVE PUBLIC RELATIONS TOOL - Click To Read Article
Three examples of what can be done very effectively by ordinary persons at minimal cost.
THE GREATEST PUBLIC RELATIONS DISASTER EVER - Click To Read Article
The so-called "McLibel trial" was an infamous British court case involving libel, with important implications for public relations professionals and company managements.
LETTING STUPIDITY GET IN THE WAY OF GOOD PUBLIC RELATIONS - Click To Read Article
A real life case study dealing with the stupidity of an Australian bank. But, of course, many other companies are equally stupid, so the inherent message is universal.
A SHORT PUBLIC RELATIONS CASE STUDY: LOSERS ALL ROUND - Click To Read Article
How a charity deprived itself of free publicity and the opportunity to propagate its merssage.
A SUCCESSFUL PUBLIC RELATIONS DEVICE: GIVE YOUR CUSTOMERS A FREE BOOK - Click To Read Article
Businesses have been slow to use the ebook as a public relations tool. Yet giving away free ebooks to customers is an easy and very inexpensive way to generate goodwill. An ebook has many advantages both for the company that produces it and for the readers.
In the process the image of the company as a good corporate citizen will have been enhanced and it will have kept its name and logo before the public.
A MAJOR PUBLIC RELATIONS BLUNDER: CHARGING FOR PROPAGANDA - Click To Read Article
Organisations which attempt to charge reporters for publications produced by them are committing a major PR blunder. They will probably have their requests for payment rejected on principle and will thus find that their publications are just ignored.
LETTING CULTURE GET IN THE WAY OF GOOD PUBLIC RELATIONS - Click To Read Article
A case study involving an Australian life insurance company, showing what happens when employees are indoctrinated to believe that "the customer is always wrong".
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