Nick Renton Articles

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DOES THE US NEED A PR DEPARTMENT?

Companies often have public relations departments charged with enhancing and protecting the image of their organisations. Of course, as always, while PR activity can assist a legitimate cause, it can never make a bad service or a bad product seem really good. This case study has some lessons for businesses on how they should not portray themselves.

SEMINARS CAN BE A USEFUL CORPORATE PUBLIC RELATIONS TOOL

A well-designed seminar with good quality guest speakers can be a winning PR event for both the host company and the audience. This article discusses some practical aspects.

HOW WAL-MART HANDLED AN AWKWARD PR PROBLEM

The world's largest public corporation has an unusual approach to public relations.

USING YOUTUBE AS A COST-EFFECTIVE PUBLIC RELATIONS TOOL

Three examples of what can be done very effectively by ordinary persons at minimal cost.

A SUCCESSFUL PUBLIC RELATIONS DEVICE: GIVE YOUR CUSTOMERS A FREE BOOK

Businesses have been slow to use the ebook as a public relations tool. Yet giving away free ebooks to customers is an easy and very inexpensive way to generate goodwill. An ebook has many advantages both for the company that produces it and for the readers. In the process the image of the company as a good corporate citizen will have been enhanced and it will have kept its name and logo before the public.

LETTING CULTURE GET IN THE WAY OF GOOD PUBLIC RELATIONS

A case study involving an Australian life insurance company, showing what happens when employees are indoctrinated to believe that "the customer is always wrong".

A SHORT PUBLIC RELATIONS CASE STUDY: LOSERS ALL ROUND

How a charity deprived itself of free publicity and the opportunity to propagate its merssage.

A MAJOR PUBLIC RELATIONS BLUNDER: CHARGING FOR PROPAGANDA

Organisations which attempt to charge reporters for publications produced by them are committing a major PR blunder. They will probably have their requests for payment rejected on principle and will thus find that their publications are just ignored.

LETTING STUPIDITY GET IN THE WAY OF GOOD PUBLIC RELATIONS

A real life case study dealing with the stupidity of an Australian bank. But, of course, many other companies are equally stupid, so the inherent message is universal.

THE GREATEST PUBLIC RELATIONS DISASTER EVER

The so-called "McLibel trial" was an infamous British court case involving libel, with important implications for public relations professionals and company managements.

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About the Author: Nick Renton

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Nick Renton is a consulting actuary, commercial arbitrator, company director & writer. He was Executive Director of the Life Insurance Federation of Australia 1975-86. He was the founder of the Australian Shareholders' Association and has been president of the Australian Society of Security Analysts and chairman of the Commercial Law Association of Australia. Renton has had 70 books published by 11 different publishers in Australia & the US. He has written books about more different topics than any other Australian author. His Guide for Meetings & Organisations has been widely used as a reference work on all aspects of chairmanship and the running of voluntary associations since 1961. In 1992 he was awarded the prestigious H M Jackson Memorial Prize for two of his works, Understanding Dividend Imputation and the Retirement Handbook. In 1995 he received the Ken Millar Award for his best-selling Understanding the Stock Exchange and his highly controversial Company Directors: Masters or Servants? As a free community service his site invites questions on meetings procedure, family trusts, style and investment terms. He was made a Member of the Order of Australia in 2004.
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More from Nick Renton
SEMINARS CAN BE A USEFUL CORPORATE PUBLIC RELATIONS TOOL
A SHORT PUBLIC RELATIONS CASE STUDY LOSERS ALL ROUND
LETTING STUPIDITY GET IN THE WAY OF GOOD PUBLIC RELATIONS
THE GREATEST PUBLIC RELATIONS DISASTER EVER
A MAJOR PUBLIC RELATIONS BLUNDER CHARGING FOR PROPAGANDA

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