Nick Renton Articles

USING YOUTUBE AS A COST-EFFECTIVE PUBLIC RELATIONS TOOL - Click To Read Article
Three examples of what can be done very effectively by ordinary persons at minimal cost.

THE GREATEST PUBLIC RELATIONS DISASTER EVER - Click To Read Article
The so-called \"McLibel trial\" was an infamous British court case involving libel, with important implications for public relations professionals and company managements.

SEMINARS CAN BE A USEFUL CORPORATE PUBLIC RELATIONS TOOL - Click To Read Article
A well-designed seminar with good quality guest speakers can be a winning PR event for both the host company and the audience. This article discusses some practical aspects.

LETTING STUPIDITY GET IN THE WAY OF GOOD PUBLIC RELATIONS - Click To Read Article
A real life case study dealing with the stupidity of an Australian bank. But, of course, many other companies are equally stupid, so the inherent message is universal.

LETTING CULTURE GET IN THE WAY OF GOOD PUBLIC RELATIONS - Click To Read Article
A case study involving an Australian life insurance company, showing what happens when employees are indoctrinated to believe that "the customer is always wrong".

HOW WAL-MART HANDLED AN AWKWARD PR PROBLEM - Click To Read Article
The world's largest public corporation has an unusual approach to public relations.

DOES THE US NEED A PR DEPARTMENT? - Click To Read Article
Companies often have public relations departments charged with enhancing and protecting the image of their organisations. Of course, as always, while PR activity can assist a legitimate cause, it can never make a bad service or a bad product seem really good. This case study has some lessons for businesses on how they should not portray themselves.

A MAJOR PUBLIC RELATIONS BLUNDER: CHARGING FOR PROPAGANDA - Click To Read Article
Organisations which attempt to charge reporters for publications produced by them are committing a major PR blunder. They will probably have their requests for payment rejected on principle and will thus find that their publications are just ignored.

A SHORT PUBLIC RELATIONS CASE STUDY: LOSERS ALL ROUND - Click To Read Article
How a charity deprived itself of free publicity and the opportunity to propagate its merssage.

A SUCCESSFUL PUBLIC RELATIONS DEVICE: GIVE YOUR CUSTOMERS A FREE BOOK - Click To Read Article
Businesses have been slow to use the ebook as a public relations tool. Yet giving away free ebooks to customers is an easy and very inexpensive way to generate goodwill. An ebook has many advantages both for the company that produces it and for the readers. In the process the image of the company as a good corporate citizen will have been enhanced and it will have kept its name and logo before the public.


Like this article? Share it with your friends

---

	No article feedback found.
	Leave Your Feedback

---

To learn more about the Evan Elite Author Program please contact us.