4 Sure Fire Ways to Develop A Dynamite Media Pitch

Guest post by: Anthony Mora
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SEO Press Release Tips: Part 2 - By Anthony Mora

When developing stores to pitch to the media, remember to focus on their needs. It’s tempting to focus on stories that talk about how great your product or service is, but that’s generally not going to interest the media. Your job is to come up with story angles that excite and interest the media. Below are some quick points to consider when developing your media pitches:

1. Problems Solved:

Develop stories and pitches based on problems that you’ve solved. If you can use anecdotal stories to illustrate your point, even better, that will give you a stronger story. Create your pitch showing how you helped others solve their problems. Then present those stories to the media focusing on how your story can help their readers, viewers or listeners. The trick to landing media coverage is to show the media that you can speak directly to their audience.

2. Your Success Stories:

This is similar to the first point, but here you want to illustrate how your company, product, service, or expertise has helped others achieve their goals. This could also be your personal success story, but make it a good one.

3. Trends:

Are there any trends or market shifts that you and your business can illustrate? This can be a great way to develop a pitch. It shows the media how your particular story can illustrate a larger point. You can also present yourself as an expert who can help explain or illustrate a certain trend. For example, if there has been a shift in your field, you can be the one that explains how and why this shift affects us. Sometimes, by giving it some thought and connecting the dots, you can help create and develop a trend. This can actually be a fun exercise.

4. Controversy:

Is something you’re working on controversial? Can you take a stand that’s somewhat controversial? Can you disagree with a common belief? Is there some way that you can participate in a national debate that’s already taking place? Keep an eye on what’s going on in the media and present yourself as an expert in your field who can discuss the issue.

Before you start working on your pitches and story ideas,remember that your focus needs to be on what the media is looking for and on meeting their needs.They want stories that talk directly to their audience. Study their target market. Keep in mind that the various media outlets you’re pitching will each have different target markets. Each media has its own needs, so make sure that the stories and angles you present, are presented in a media specific way. Review the above list and create pitches based on the different approaches. You’ll be surprised at how many dynamite media pitchyou can create.

Copyright © Anthony Mora 2010

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SEO Press Release Tips: Part 2 - By Anthony Mora

About the Author: Anthony Mora

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Anthony Mora Communications, Inc. is a Los Angeles-based public relations firm that focuses in the areas of media relations, image development and media training. Anthony Mora Communications regularly places clients in major media outlets, including Time, Newsweek, Oprah, the New York Times, CNN, the Today Show, the Wall Street Journal and hundreds of other media outlets. Through media placement, you are not presented within the context of an ad or commercial. You're not positioned as an ad but as the news. President and CEO, Anthony Mora, has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, E! Entertainment Television, Entrepreneur, Fox News, MSNBC, and other media. He has written three books, the most the most recent, a how-to on PR called Spin to Win. For further information visit: http://www.topstorypublicrelations.com

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