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4 (plus one) Sure-Fire Tips to Grab the Media’s Interest
Written by: Anthony MoraArticle Overview: The story is king when it comes to the media. Your challenge is to discover how to pitch that story in a compelling way, in a way that will be sure to grab the media’s attention. But to do so, you need to find how to spark and hold their interest. The following are some sure-fire tips:
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4 (plus one) Sure-Fire Tips to Grab the Media’s Interest
The media
is working as hard to find good stories as you are (or should be) to land a
story.People tend to think
of producers and editors as cold, aloof and above-it-all.While on occasion, you’ll probably
meet one or two who act that way, generally they’re a warm bunch. They’re
people just like the rest of us trying to do their job.I’ve worked both as a freelance
journalist and as the editor-in-chief of two publications and can tell you from
first-hand experience, it’s not easy work.You’re constantly working on
deadlines.Stories are
always falling through; you’re continually looking for that next story.So you see, if you position
yourself more as an ally than a salesperson, you can become a real lifesaver
for some harried media professionals.But
to do so, you need to find how to spark and hold their interest.The following are some sure fire tips:
1) Land
your own reality show and marry a celebrity.Okay, that one doesn’t count - but it
would work.
2) Find
stories that are already being covered in the media.Now get creative, discover a way to
use your expertise to address the issue.This won’t work with all stories, but
if you’re an attorney and a legal case is in the news, you can position
yourself as an expert to discuss the case or the issues.You don’t have to be one of the
attorneys directly involved in the case.What you need to do is present
yourself as an expert who can address the topic.
3) Find a
strong local, human interest-oriented angle to your story.When pitching the local media, keep
the emphasis on the word “local.”If
you’re a hometown gal or guy that has created a new product or service, talk about
your roots to the city or the community.Bring the local angle and flavor to
your story.
4) Always
keep in mind that you don’t want to pitch your product or service to the media;
you want to pitch the outcome and the benefits.For example, if you’re a physician,
don’t pitch your expertise, pitch a patient story that the media can
follow.Give them a
story.
5)Develop an underdog story, one where
you beat the odds and won.Everyone
roots for the underdog and those types of stories have a great narrative.You’re able to tell a full story
complete with the problem, the journey and the ultimate overcoming-the-odds
conclusion.
It all
comes down to pitching an interesting story.The story is king when it comes to the
media.Your challenge is to
discover how to pitch that story in a compelling way.Keep these tips in mind and use them
when pitching.They work!
Copyright
© Anthony Mora 2009
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Article Tags: surefire tips
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Related Forum Posts
Business Tips
- How about:
Tips for managers to handle employees more effectively?
Tips on how to deal with difficult customers?
Tips on how to deal more effectively with suppliers?
The only three I have in mind right now, but will try to come up with something else.
Chris
Re: THE SECRET TO SUCCESS IS ALL IN YOUR HEAD...RIGHT NOW!!!
- Success = Thinking (Head) + Heart (Feeling / Interest) + Hand (doing/ action).
Success - H3
Robert
Advertisement that sales
- Plan your marketing programme. It should include commitment to capital resources.
If you run a small business, you aren't likely to have a generous enough advertising budget that will allow you to run costly branding or campaign ads.
Every advertisement you run must convey to your prospect a solid offer and attractive reasons to act quickly, and result in increased sales and an enhanced image of your company.
Good advertising always pays its own way through increased sales and profits, improved cost-effectiveness, reduced selling costs and shortened selling cycles.
A useful formula that will help you increase the effectiveness of your advertising efforts is A-I-D-A, which stands for Attention, Interest, Desire and Action.
When creating an advertisement, always remind yourself that it should: (1) capture your prospects' Attention, (2) arouse their Interest in your offer, (3) create their Desire for your product or service, and (4) provide a powerful spur to Action, that is, turn your prospect into buyers.
Remember, bad advertising is an unproductive expense, and good advertising is an investment in future profits!
Re: When does a trend become a legitimate business opportunity?
- Moreover, I recall the time when bubble tea was the next big thing in Toronto... and then the market became flooded with new shops, only for the trend to die off and result in many failed small businesses.
"Interest" and "confidence" are not enough to help a business stay above water.
Received my first Letter of Interest, What now?
- After blasting financial and VC firms with my executive summary, I have finally received my first Letter of Interest.
I'm really excited that my work is finally starting to show results, but that makes me all the more cautious. The terms aren't very good, give up a little less than half of the company for less than a million dollars of funding. It also says I'll basically have to do what they say so they can 'protect' their interest.
So my question is, how open are these letters of interest to negotiations? I really appreciate any information/advice from anyone who's been through the process so I don't sign up for something I will regret.
Thanks!
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