Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

4 (plus one) Sure-Fire Tips to Grab the Media’s Interest

4 (plus one) Sure-Fire Tips to Grab the Media’s Interest

The media is working as hard to find good stories as you are (or should be) to land a story.  People tend to think of producers and editors as cold, aloof and above-it-all.  While on occasion, you’ll probably meet one or two who act that way, generally they’re a warm bunch. They’re people just like the rest of us trying to do their job.  I’ve worked both as a freelance journalist and as the editor-in-chief of two publications and can tell you from first-hand experience, it’s not easy work.  You’re constantly working on deadlines.  Stories are always falling through; you’re continually looking for that next story.  So you see, if you position yourself more as an ally than a salesperson, you can become a real lifesaver for some harried media professionals.  But to do so, you need to find how to spark and hold their interest.  The following are some sure fire tips: 

 

1) Land your own reality show and marry a celebrity.  Okay, that one doesn’t count - but it would work.

 

2) Find stories that are already being covered in the media.  Now get creative, discover a way to use your expertise to address the issue.  This won’t work with all stories, but if you’re an attorney and a legal case is in the news, you can position yourself as an expert to discuss the case or the issues.  You don’t have to be one of the attorneys directly involved in the case.  What you need to do is present yourself as an expert who can address the topic.

 

3) Find a strong local, human interest-oriented angle to your story.  When pitching the local media, keep the emphasis on the word “local.”  If you’re a hometown gal or guy that has created a new product or service, talk about your roots to the city or the community.  Bring the local angle and flavor to your story.

 

4) Always keep in mind that you don’t want to pitch your product or service to the media; you want to pitch the outcome and the benefits.  For example, if you’re a physician, don’t pitch your expertise, pitch a patient story that the media can follow.  Give them a story. 

 

5)  Develop an underdog story, one where you beat the odds and won.  Everyone roots for the underdog and those types of stories have a great narrative.  You’re able to tell a full story complete with the problem, the journey and the ultimate overcoming-the-odds conclusion. 

 

It all comes down to pitching an interesting story.  The story is king when it comes to the media.  Your challenge is to discover how to pitch that story in a compelling way.  Keep these tips in mind and use them when pitching.  They work!

 

 

Copyright © Anthony Mora 2009

 





4 plus one SureFire Tips to Grab the Medias Interest - To learn more about this author, visit Anthony Mora's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback
Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website

Staging Diva
Debra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website

George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website


To learn more about the Evan Elite Author Program please contact us.

About The Author


Anthony Mora
(Visit Anthony's Website) Anthony Mora Communications, Inc. is a Los Angeles-based public relations firm that focuses in the areas of media relations, image development and media training. Anthony Mora Communications regularly places clients in major media outlets, including Time, Newsweek, Oprah, the New York Times, CNN, the Today Show, the Wall Street Journal and hundreds of other media outlets. Through media placement, you are not presented within the context of an ad or commercial. You're not positioned as an ad but as the news. President and CEO, Anthony Mora, has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, E! Entertainment Television, Entrepreneur, Fox News, MSNBC, and other media. He has written three books, the most the most recent, a how-to on PR called Spin to Win. For further information visit: www.pryourstory.com

Anthony Mora is a Platinum author on EvanCarmichael.com
About The Author

View Author Blog
View Author Blog

View Author Video
View Author Video

Free Downloads


Anthony Mora's

Complete
List Of
Public-Relations
Articles

Name
Email
If you enjoyed this article, get Anthony Mora's Complete List of Public-Relations Articles For FREE!

More Anthony Mora
The Most Important Marketing Tool of the Internet Age
PR for Small Businesses
What Is Your Message
Public Relations The Long Term View
Sending Out Your Press Release
How to Get More Clients NOW
A Major Media Hit And Not Even One Phone Call
Ive Published a Book When do I get on Oprah
Fear and the Success Mindset
A Real Life View of PR
Free Downloads


 
 
 


Evan Elite Authors
John Brennan  
Dianne Crampton  
Cheryl Matthynssens  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Making Networking Work Icon Making Networking Work
Managing Generations Icon Managing Generations
10 Ways To Go International Icon 10 Ways To Go International
Breakdown, Breakthrough Icon Breakdown, Breakthrough
Red Realestate CSS Template Icon Red Realestate CSS Template
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 Blogs For Startups To Watch In 2008
Top 50 Blogs For Startups
Top Blogs To Watch In 2008
 
Top 50 Productivity Blogs To Watch In 2008
Top 50 Productivity Blogs
Top Blogs To Watch In 2008
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Sylivia Mukasa's Group Mityana, Uganda,
Sylivia Mukasa's Group
Mityana, Uganda
SEO For Africa

If I Were A Startup...
Dana Zita, > $2.5 Mil in revenues
Dana Zita
> $2.5 Mil in revenues
Jonathan Voigt, $214k to $507k in 2 years
Jonathan Voigt
$214k to $507k in 2 years
If I Were A Startup... - Complete List

Famous Entrepreneurs
Madam C.J. Walker, Madam C.J. Walker
Madam C.J. Walker
Madam C.J. Walker
Li Ka Shing, Hutchison Whampoa
Li Ka Shing
Hutchison Whampoa
Famous Entrepreneurs - Complete List

Entrepreneur Advice
Keith Ferrazzi, Never Eat Alone
Keith Ferrazzi
Never Eat Alone
Paul Kedrosky, Venture Capitalist
Paul Kedrosky
Venture Capitalist
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     Where to Advertise Your Small Business Online…Without Paying a Penny!
By Caroline Melberg
     Would You Rather be an EEL or a Shark?
By Caroline Melberg
     What Beer PopTarts and Hurricanes Have to do with YOUR Business
By Caroline Melberg

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information