5 Small Business Success Strategies for Beating the Recession Blues
5 Small Business Success Strategies for Beating the Recession Blues
1) Shift your perspective. These are volatile times, but learn to view these economic challenges not as obstacles, but as opportunities. When the media goes on and on about the doom and gloom of the bad economy, remember this is a ship that is slowing down to change direction, not a ship that is sinking. Market corrections are being made. As some doors close, others open. So get excited about the shifts. Try other doors. A setback can stop you in your tracks or set you on a new path towards success.
2) Review how you’re currently running your business and see what internal shifts can be made to implement new systems, streamline your process, and build your team.
3) Look for new target markets and new ways to present your product or service. Brainstorm. Don’t censor yourself. Throw out any ideas, no matter how silly they may sound. View your business from your customer’s point of view; view your business from different perspectives and you’ll be surprised at what you’ll learn.
4) Move forward on the marketing, promotional and public relations fronts. The worst thing a business can do in hard economic times is to pull the marketing plug. That is like pulling your customer lifeline. This is the exact time that you want to reach out to your customers.
5) Develop creative PR and media relations story ideas. Advertising can be expensive and you might need to be more conservative on that front, but that is all the more reason to be more creative on the public relations front. Remember the media is looking for stories. Look at your business from the perspective of an editor or producer; write out a list of five different compelling story ideas. Turn those ideas into press releases and start pitching them.
Copyright © Anthony Mora 2009
5 Small Business Success Strategies for Beating the Recession Blues - To learn more about this author, visit Anthony Mora's Website.
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No one’s going to pretend that things aren’t challenging, but that might not be a bad thing. The following are five strategies for shifting your perspective and changing your set-in-stone way of doing business.
1) Shift your perspective. These are volatile times, but learn to view these economic challenges not as obstacles, but as opportunities. When the media goes on and on about the doom and gloom of the bad economy, remember this is a ship that is slowing down to change direction, not a ship that is sinking. Market corrections are being made. As some doors close, others open. So get excited about the shifts. Try other doors. A setback can stop you in your tracks or set you on a new path towards success.
2) Review how you’re currently running your business and see what internal shifts can be made to implement new systems, streamline your process, and build your team.
3) Look for new target markets and new ways to present your product or service. Brainstorm. Don’t censor yourself. Throw out any ideas, no matter how silly they may sound. View your business from your customer’s point of view; view your business from different perspectives and you’ll be surprised at what you’ll learn.
4) Move forward on the marketing, promotional and public relations fronts. The worst thing a business can do in hard economic times is to pull the marketing plug. That is like pulling your customer lifeline. This is the exact time that you want to reach out to your customers.
5) Develop creative PR and media relations story ideas. Advertising can be expensive and you might need to be more conservative on that front, but that is all the more reason to be more creative on the public relations front. Remember the media is looking for stories. Look at your business from the perspective of an editor or producer; write out a list of five different compelling story ideas. Turn those ideas into press releases and start pitching them.
Copyright © Anthony Mora 2009
5 Small Business Success Strategies for Beating the Recession Blues - To learn more about this author, visit Anthony Mora's Website.
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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