|
|
Like this article? PLEASE +1 it! |  |
|
5 Small Business Success Strategies for Beating the Recession Blues
Written by: Anthony MoraArticle Overview: These are volatile times, but learn to view these economic challenges not as obstacles, but as opportunities. The following are five strategies for shifting your perspective and changing your set-in-stone way of doing business.
 |
Free Download - You Don’t Have to Be in a Major Media Market to Benefit from Public Relations By Anthony Mora |
5 Small Business Success Strategies for Beating the Recession Blues
No one’s going to pretend that things aren’t challenging, but that might not be a bad thing. The following are five strategies for shifting your perspective and changing your set-in-stone way of doing business.
1) Shift your perspective. These are volatile times, but learn to view these economic challenges not as obstacles, but as opportunities. When the media goes on and on about the doom and gloom of the bad economy, remember this is a ship that is slowing down to change direction, not a ship that is sinking. Market corrections are being made. As some doors close, others open. So get excited about the shifts. Try other doors. A setback can stop you in your tracks or set you on a new path towards success.
2) Review how you’re currently running your business and see what internal shifts can be made to implement new systems, streamline your process, and build your team.
3) Look for new target markets and new ways to present your product or service. Brainstorm. Don’t censor yourself. Throw out any ideas, no matter how silly they may sound. View your business from your customer’s point of view; view your business from different perspectives and you’ll be surprised at what you’ll learn.
4) Move forward on the marketing, promotional and public relations fronts. The worst thing a business can do in hard economic times is to pull the marketing plug. That is like pulling your customer lifeline. This is the exact time that you want to reach out to your customers.
5) Develop creative PR and media relations story ideas. Advertising can be expensive and you might need to be more conservative on that front, but that is all the more reason to be more creative on the public relations front. Remember the media is looking for stories. Look at your business from the perspective of an editor or producer; write out a list of five different compelling story ideas. Turn those ideas into press releases and start pitching them.
Copyright © Anthony Mora 2009
Why are People Never Taken to Task?
Why You Must Keep Marketing Through The Recession
Why Starting A Business Is Recession-Proof
Do You Have the Blogging Blues?
Advertising during recession
|
About the Author: Anthony Mora RSS for Anthony's articles - Visit Anthony's website  Click here to visit Anthony's website   The Secrets to Successfully Landing Media Coverage Controlling Your Media Image Why Many Celebrities Fail Talking In Media Morse Code Social Media as the Agent and Engine for Change The Costliest PR Mistake |
Related Forum Posts
My entry
- 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read
- this is a fascinating book about the history of Business theory, and I'd recommend it to anybody.
2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto.
3. PADI: The Business of Diving Book
Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Books for Women Entrepreneurs
- There's a thread for good books in the Resources folder, but it doesn't target books for businesswomen particularly, so I figured I'd start such a thread here.
It doesn't matter how successful you are in your business - it's always possible to learn something new.
In subsequent posts I give Table of Contents and brief descriptions for various titles - most of them devoted to the businesswoman - and sometimes a review. If anyone else has read a review, or has read the book and found it useful, please comment!
1. The Old Girl's Network
2. Mother's Work
3. The 7 Greatest Truths About Successful Women
4. Pitch Like A Girl
5. Workplace Warrior
6. Treasure Hunt: Inside the Mind of the Modern Consumer
7. Contingency Planning & Disaster Recovery
8. She Wins, You Win
9. Napoleon On Project Management
10. Why Good Girls Dont' Get Ahead, But Gutsy Girls Do
11. Comeback Moms: How to Leave Work, Raise Children, and Restart your Career even If you Haven't Had a Job in Years
12. The One Minute Millionaire
13. Talking From 9 to 5
14. Soloing: Realizing Your Life's Ambitions
15. 101 Best Home Based Businesses for Women: Everything You Need to Know About Getting Started on the Road To Success
16. Work With Passion: How to Do What You Love for a Living. Revised and Expanded
17. Fail-Proof Your Business: Beat the Odds and be Successful
18. Confidence: How Winning Streaks and Losing Streaks Begin and End
19. Women Don't Ask: Negotiation and the Gender Divide
20. Millionaire Women Next Door: The Many Journeys of Successful American Businesswomen
21. Start Small, Finish Big: Fifteen Key Lessons to Start - and Run - Your Own Successful Business
22. Rewired, Rehired or Retired: A Global Guide for the Experienced Worker
23. The Martha Rules: 10 essentials for achieving success as you start, build or manage a business
24. The Essentials of Entrepreneurship: What it takes to create Successful Enterprises
25. Net Ready: Strategies for Success in the E-conomy
26. The Promotable Woman
27. Leave The Office Earlier: The Productivity Pro shows you how to do more in less time and feel great about it
28. The Work At Home Balancing Act: The professional resource guide for managing yourself, your work, and your family at home
29. Secrets of Six-Figure Women
These maybe the coldest franchises out there:
- Here are the worst 15 performing franchises in regards to having the highest Small Business Administration (SBA) loan failure rates. The list is dotted with sub sandwich shops, fitness centers and car shops.
WORST FRANCHISE LOAN FAILURES Failure %
1 OBEE'S SOUP SALAD SUBS 55.56%
2 LADY OF AMERICA 41.94%
3 COUNTRY CLUTTER (BED & BREAKFAST) 41.18%
4 COPY CLUB 36.36%
5 ALL TUNE AND LUBE 35.71%
6 PICKERMAN'S 35.71%
7 PHILLY CONNECTION 35.59%
8 ROLY POLY ROLLED SANDWICHES 34.78%
9 COTTMAN TRANSMISSION 34.48%
10 HAIR COLOR EXPRESS 33.33%
11 LEE MYLES AUTOMOTIVE TRANSMISSIONS 33.33%
12 GODFATHER'S PIZZA 33.33%
13 SMOOTHIE FACTORY 33.33%
14 BLIMPIE 31.39%
15 GOLF U.S.A. (RETAIL GOLF EQUIP.) 30.77%
Source: Small Business Administration, SBA Loan Performance Within Franchise Code for the Period of FY 2001 - 2005
Exclusive: Interview with Results
- Hi Forum Members,
I'm helping start up a Business Coaching and Consulting company here in Toronto, Ontario, Canada (a Subsidiary of RSC Business in Los Angeles).
As a Research and Development Intern I am required to practice my listening and interview skills by surveying Small and Medium Businesses on thier Business.
This Survey is designed by RSC Business to also assist the Business being interviewed more insight into their own business.
I am looking to interview about 30 businesses across North America over the span of 3 months.
At the end of these interviews I will be publishing a report of the results and they will be made available for free to the Interviewees. The Report data will include responses from a minimum of 100 interviews.
I would like to extend this opportunity to members of the Forum.
If you would like to have this short 20-30 minute interview conducted on your Business and you reside in North America please send me an email or PM.
Please contact me at andy[at]jvprosperity[dot]com to arrange our interview and to get free access to the results when they are published.
Re: Biz Plan Competition
- i just wanted to say that posting Small Business Events on CanadaOne is a great resource. Thanks Julie!
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
by: 
Lesson #3: “Tell ‘em quick and tell ‘em often”
Searching for the Stars: How Yang and Filo Took Their Business to New Heights
Salesperson Wimp-Out: I Need Help 
February 2012 Top 100 Leadership Experts to Follow on Twitter
Please Stop Calling it Coaching!
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Executives and Elevators Perfecting That Pitch
The Golden Rule of Communications
When Living the Dream isn't enough!
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.