A Quick Public Relations Media Review
A Quick Public Relations Media Review
Magazines: Look for special-interest publications dedicated to covering news in your field. These are magazines that are devoted to one particular field or area. When pitching a story to a weekly magazine, send your information out one month to six weeks in advance. If pitching a monthly magazine, make sure to get your information to the editor a minimum of three months in advance. If you are pitching a Christmas-oriented story, send it in August. Keep magazine guides in mind as potential media outlets. These are tourist-oriented publications that are usually distributed in hotels and in some restaurants.
Newspapers: When pitching the local newspapers, develop a hook that is local in its scope or is community-oriented. If you are pitching a daily or metro newspaper make sure to allow a minimum of two weeks. Although there have been countless stories predicting the death of newspapers, remember over one half of the country receives a daily paper. This is an extremely powerful, multi-billion dollar industry. When pitching a weekly or biweekly paper, allow a minimum of three weeks. Offer to write articles for trade, community-based or local publications, free of charge. Also keep in mind ethnic-oriented papers which are rapidly growing around the country. Don't overlook club newsletters, church bulletins, business association newsletters and small newspapers.
Radio: It is not a medium to be ignored. To pitch a story to a radio program, send your
information at least two weeks in advance. Many radio shows have call-in formats, so prepare to answer a variety of questions. If you have an 800 number, make sure and ask the producer if you can give it out over the air. Also make sure and leave your phone number with the station to give out to listeners who call in for information. If you have call waiting, remember to disconnect it before conducting an interview.
Newswire Services: Newswire services, such as AP, gather information and provide stories to other media. The stories are written by the service's reporters and transmitted to newsrooms around the country. Newswire services also have a daybook, which list the day's newsworthy events. Unless it’s breaking news, when pitching a story to a wire service make sure to send your information a minimum of two weeks in advance.
Copyright © Anthony Mora 2008
A Quick Public Relations Media Review - To learn more about this author, visit Anthony Mora's Website.
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Television: Remember to target your local media including cable or community college TV. Study the various programs, some are talk, others are news, and others are community-oriented in their scope. When sending a release to television news programs, allow three days to one week lead time. When sending information to talk shows, allow at least three two to four weeks. Study the last ten minutes of broadcast on the local news. That time slot usually features soft news and human interest stories.
Magazines: Look for special-interest publications dedicated to covering news in your field. These are magazines that are devoted to one particular field or area. When pitching a story to a weekly magazine, send your information out one month to six weeks in advance. If pitching a monthly magazine, make sure to get your information to the editor a minimum of three months in advance. If you are pitching a Christmas-oriented story, send it in August. Keep magazine guides in mind as potential media outlets. These are tourist-oriented publications that are usually distributed in hotels and in some restaurants.
Newspapers: When pitching the local newspapers, develop a hook that is local in its scope or is community-oriented. If you are pitching a daily or metro newspaper make sure to allow a minimum of two weeks. Although there have been countless stories predicting the death of newspapers, remember over one half of the country receives a daily paper. This is an extremely powerful, multi-billion dollar industry. When pitching a weekly or biweekly paper, allow a minimum of three weeks. Offer to write articles for trade, community-based or local publications, free of charge. Also keep in mind ethnic-oriented papers which are rapidly growing around the country. Don't overlook club newsletters, church bulletins, business association newsletters and small newspapers.
Radio: It is not a medium to be ignored. To pitch a story to a radio program, send your
information at least two weeks in advance. Many radio shows have call-in formats, so prepare to answer a variety of questions. If you have an 800 number, make sure and ask the producer if you can give it out over the air. Also make sure and leave your phone number with the station to give out to listeners who call in for information. If you have call waiting, remember to disconnect it before conducting an interview.
Newswire Services: Newswire services, such as AP, gather information and provide stories to other media. The stories are written by the service's reporters and transmitted to newsrooms around the country. Newswire services also have a daybook, which list the day's newsworthy events. Unless it’s breaking news, when pitching a story to a wire service make sure to send your information a minimum of two weeks in advance.
Copyright © Anthony Mora 2008
A Quick Public Relations Media Review - To learn more about this author, visit Anthony Mora's Website.
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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