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Building Your Business via PR & Social Media

Written by: Anthony Mora

Article Overview: If you’re a small or mid-sized company, you’re going to get the best bang for your buck if you launch a marketing campaign that consists of traditional PR and social media. The two effectively reinforce one another; you end up with the best of both worlds.

Building Your Business via PR & Social Media

You want to grow your business, build your customer base, sell your products, sell your services, but how do you get your target market to learn about you?How do you separate yourself from your competition?How do you establish yourself as an expert in your field?Or, at a much more basic level, how do you get your phone to ring?

This is a shifting marketing world.Where different types of promotions and marketing disciplines used to fall into very distinct categories, that is no longer the case.The days of viewing your promotional choices to be limited to advertising, direct marketing, and public relations are over.The Internet with online marketing and social media has changed everything.All types of marketing seem to meld into one another now.Whereas there are now several more ways to reach your target market, it is not always simple to find an effective way to utilize them.The shift has hit the entire communication universe; from the music, TV and newspapers are all reeling from the changes.As the TV and print media changes, it's become more and more difficult to figure out where and how to market.

Your goal remains the same.You need to sell your product or service, you need to reach your target market, and you need a workable marketing platform to garner effective exposure in the marketplace.So, what do you do?

If you're a small or mid-sized company, you're going to get the best bang for your buck if you launch a marketing campaign that consists of traditional PR and social media.The two effectively reinforce one another; you end up with the best of both worlds.Via social media you can start establishing an immediate presence for your company on the net.Through traditional PR, you reach your target market and establish the credibility and validation that only being in the media can offer you.Also these two approaches reinforce one another.As you start garnering coverage on TV, or in magazines and newspapers, you can magnify that press coverage by putting it on your site and on various social media sites.Also, if you can start a buzz on the net, you can pitch that as a news story and land more media coverage.So, although it can be a confusing marketing world, by combining traditional PR and social media, these two forms of marketing become greater than the sum of their parts, offering you a new, effective and dynamic way to build and grow your business.

Copyright © Anthony Mora 2009

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Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff
Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: UPDATES: New Campaign! New Layout! New Ideas! - GT - thanks for the FYI - I'm not sure if we'll put a link back. Something to consider though! Trent - the new category is "Social Network and Media" which was put in to compliment the Online Businesses category that currently exists. Overall the new categories are: - Looking For, Networking and Events - Review My... - Social Network and Media - Brags and Rants These came as a result of Ringo doing research on other forums and thinking about what could be improved on ours to give a better experience for everyone. I hope you enjoy them! David, I'm looking forward to reading your Brag / Rant!
Re: Marketing 2.0 - What Are Your Thoughts - Hi Shri, Thanks for posting this. I also read it and I believe Social Media is here to stay, until the next best thing comes up. Social media proved to be useful for me many times and I think everyone should use it for their business.
Re: Social Media Marketing Ignorance - [quote="vbn411":7qciluxl]Social Media is space that you have to be in to succeed in our current climate. People are going to be discussing your brand / product whether you like it or not, so you might as well join the conversation and add value. [/quote:7qciluxl] I think that's probably one of the most realistic way to think about it. There's no real textbook way of understanding Social Media, it's the networks of people and their interactions that will exist with or without your input. As for Jennifer, You can always have 2 Facebook pages. Many people do. There is also LinkedIn, which is like a professional networking version of Facebook. The only way to know is to try it.


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