Building Your Business via PR & Social Media

Guest post by: Anthony Mora
Become an Author

Free PDF Download
SEO Press Release Tips: Part 2 - By Anthony Mora

You want to grow your business, build your customer base, sell your products, sell your services, but how do you get your target market to learn about you?How do you separate yourself from your competition?How do you establish yourself as an expert in your field?Or, at a much more basic level, how do you get your phone to ring?

This is a shifting marketing world.Where different types of promotions and marketing disciplines used to fall into very distinct categories, that is no longer the case.The days of viewing your promotional choices to be limited to advertising, direct marketing, and public relations are over.The Internet with online marketing and social media has changed everything.All types of marketing seem to meld into one another now.Whereas there are now several more ways to reach your target market, it is not always simple to find an effective way to utilize them.The shift has hit the entire communication universe; from the music, TV and newspapers are all reeling from the changes.As the TV and print media changes, it's become more and more difficult to figure out where and how to market.

Your goal remains the same.You need to sell your product or service, you need to reach your target market, and you need a workable marketing platform to garner effective exposure in the marketplace.So, what do you do?

If you're a small or mid-sized company, you're going to get the best bang for your buck if you launch a marketing campaign that consists of traditional PR and social media.The two effectively reinforce one another; you end up with the best of both worlds.Via social media you can start establishing an immediate presence for your company on the net.Through traditional PR, you reach your target market and establish the credibility and validation that only being in the media can offer you.Also these two approaches reinforce one another.As you start garnering coverage on TV, or in magazines and newspapers, you can magnify that press coverage by putting it on your site and on various social media sites.Also, if you can start a buzz on the net, you can pitch that as a news story and land more media coverage.So, although it can be a confusing marketing world, by combining traditional PR and social media, these two forms of marketing become greater than the sum of their parts, offering you a new, effective and dynamic way to build and grow your business.

Copyright © Anthony Mora 2009

Is Social Media Killing Your Business?

“Should I or shouldn’t I”

Using Social Media Effectively As A Business Professional And Author

Resourcing B2B social media

Social Media is NOT about Twitter, Facebook and Linkedin

Social Media Marketing for Accelerating Your Business

Evolving to adopt Social Media…

Legal Marketing: Social Media and Law Firms

Social Media Gains Momentum for B2B Marketers

Social Media Marketing Has Revolutionized The Concept of Online Business

Strategies For Utilizing Social Media Outlets

Social media : why should my business use this resource?

The Remarkable Growth of Social Media - an Infographic

SOCIAL MEDIA: THE NEW GOLDEN AGE OF COMMUNICATING!

Legal Marketing: Blog opportunities

How to Make your Social Media Campaign Enjoyable

Using Social Networking Sites to Build Your List of Followers in Three Simple Steps

Social Media Marketing When You're Just Too Busy

Using Social Media to Help Business – Enhanced Online Marketing

Reasons why social media is good for business

Home > Public-Relations > Anthony Mora > Building Your Business via PR Social Media > Google +

Free PDF Download
SEO Press Release Tips: Part 2 - By Anthony Mora

About the Author: Anthony Mora

RSS for Anthony's articles - Visit Anthony's website
Anthony Mora Communications, Inc. is a Los Angeles-based public relations firm that focuses in the areas of media relations, image development and media training. Anthony Mora Communications regularly places clients in major media outlets, including Time, Newsweek, Oprah, the New York Times, CNN, the Today Show, the Wall Street Journal and hundreds of other media outlets. Through media placement, you are not presented within the context of an ad or commercial. You're not positioned as an ad but as the news. President and CEO, Anthony Mora, has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, E! Entertainment Television, Entrepreneur, Fox News, MSNBC, and other media. He has written three books, the most the most recent, a how-to on PR called Spin to Win. For further information visit: http://www.topstorypublicrelations.com

Click here to visit Anthony's website.

More from Anthony Mora
Illuminative Marketing Creating Business By Offering Benefits And Solutions
How Important Is Traditional PR In The Age Of Social Media
Why You Dont Know That You Need PR
The Secret to Successful Inbound Marketing
Making Money on YouTube

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Building Your Business via PR & Social Media

Related Articles

Related Forum Posts

Share this article. Fund someone's dream.


Name:
Email: