Building Your Business via PR & Social Media
You want to grow your business, build your customer base, sell your products, sell your services, but how do you get your target market to learn about you?How do you separate yourself from your competition?How do you establish yourself as an expert in your field?Or, at a much more basic level, how do you get your phone to ring?
This is a shifting marketing world.Where different types of promotions and marketing disciplines used to fall into very distinct categories, that is no longer the case.The days of viewing your promotional choices to be limited to advertising, direct marketing, and public relations are over.The Internet with online marketing and social media has changed everything.All types of marketing seem to meld into one another now.Whereas there are now several more ways to reach your target market, it is not always simple to find an effective way to utilize them.The shift has hit the entire communication universe; from the music, TV and newspapers are all reeling from the changes.As the TV and print media changes, it's become more and more difficult to figure out where and how to market.
Your goal remains the same.You need to sell your product or service, you need to reach your target market, and you need a workable marketing platform to garner effective exposure in the marketplace.So, what do you do?
If you're a small or mid-sized company, you're going to get the best bang for your buck if you launch a marketing campaign that consists of traditional PR and social media.The two effectively reinforce one another; you end up with the best of both worlds.Via social media you can start establishing an immediate presence for your company on the net.Through traditional PR, you reach your target market and establish the credibility and validation that only being in the media can offer you.Also these two approaches reinforce one another.As you start garnering coverage on TV, or in magazines and newspapers, you can magnify that press coverage by putting it on your site and on various social media sites.Also, if you can start a buzz on the net, you can pitch that as a news story and land more media coverage.So, although it can be a confusing marketing world, by combining traditional PR and social media, these two forms of marketing become greater than the sum of their parts, offering you a new, effective and dynamic way to build and grow your business.
Copyright © Anthony Mora 2009