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Create an Amazing PR Platform - Write A Book
Written by: Anthony MoraArticle Overview: Writing a book is a challenge, but having a book, gives you something to promote. You’re now an expert; you’ve separated yourself from the others in your field. You have a reason to pitch your story to the media and they have a reason to interview you as an expert. So, if you have expertise in a field, you have something to say, and if you want to create an amazing PR and promotional platform – start writing.
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Free Download - You Don’t Have to Be in a Major Media Market to Benefit from Public Relations By Anthony Mora |
Create an Amazing PR Platform - Write A Book
If you’re
writing a non-fiction book to get rich, good luck. If you’re writing a
book because you’re an expert in your field, you have
information that could help others, you want to reach more people and you want
to create an amazing
PR and marketing platform – you’re on the right track. Both the public
and the media tend to listen more, and give more credence to, individuals who
have published books in their field.
There are
different ways to approach getting a book to market. You can pitch
publishers yourself (a long shot, but books have been published in this way),
you can send a synopsis and some sample chapters to an
agent and have him or her try to land you a deal with a publisher ,or you can
self publish. This involves you assuming the cost for the entire process,
but you own your book outright and can publish the book you want.
If
you’re going to go that route you need to do some homework: learn how to write a book with style and
clarity, how to self publish, and then how to promote it. The upside is
you have a book - now you’re the expert. And as to promoting your book,
to be honest, from my experience, traditional publishers aren’t all that great
when it comes to PR and marketing. Unless they’re marketing a known
writer, as a new author, you’re basically on your own whether you’re with a
mainstream publisher, or are publishing yourself. Yes, it’s a challenge,
but having a book, gives you something to promote. You have a reason to pitch
your story to the media and they have a reason to interview you as an expert.
In the
past, we’ve placed authors, both self-published and those published by the
major houses, in a wide range of media outlets from Time Magazine and the New
York Times to Oprah and CNN. We’ve had major publishers pick up self published
authors we’ve worked with because of their heightened media exposure.
More importantly, our clients who are authors have been able to garner huge amounts
of media exposure to help promote their businesses, their companies –and their
books. So, if you do have expertise in a field, you have something to
say, and you want to create an amazing PR and promotional platform – start writing.
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About the Author: Anthony Mora RSS for Anthony's articles - Visit Anthony's website Anthony Mora Communications, Inc. is a Los Angeles-based public relations firm that focuses in the areas of media relations, image development and media training. Anthony Mora Communications regularly places clients in major media outlets, including Time, Newsweek, Oprah, the New York Times, CNN, the Today Show, the Wall Street Journal and hundreds of other media outlets. Through media placement, you are not presented within the context of an ad or commercial. You're not positioned as an ad but as the news. President and CEO, Anthony Mora, has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, E! Entertainment Television, Entrepreneur, Fox News, MSNBC, and other media. He has written three books, the most the most recent, a how-to on PR called Spin to Win. For further information visit: http://www.topstorypublicrelations.com Click here to visit Anthony's website Effectively Marketing Medicine The Ins and Outs of Small Business Public Relations Social Media Small Business Crash Course Part 1 Working With A Media Relations Firm The Greatest Misconceptions II The YouTube Star Making Machine |
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