Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

Create an Amazing PR Platform - Write A Book

Create an Amazing PR Platform - Write A Book
Free Download - Even When It Works, There's More Work By Anthony Mora
Name: Email:

If you’re writing a non-fiction book to get rich, good luck. If you’re writing a book because you’re an expert in your field, you have information that could help others, you want to reach more people and you want to create an amazing PR and marketing platform – you’re on the right track. Both the public and the media tend to listen more, and give more credence to, individuals who have published books in their field.

There are different ways to approach getting a book to market. You can pitch publishers yourself (a long shot, but books have been published in this way), you can send a synopsis and some sample chapters to an agent and have him or her try to land you a deal with a publisher ,or you can self publish. This involves you assuming the cost for the entire process, but you own your book outright and can publish the book you want.

If you’re going to go that route you need to do some homework: learn how to write a book with style and clarity, how to self publish, and then how to promote it. The upside is you have a book - now you’re the expert. And as to promoting your book, to be honest, from my experience, traditional publishers aren’t all that great when it comes to PR and marketing. Unless they’re marketing a known writer, as a new author, you’re basically on your own whether you’re with a mainstream publisher, or are publishing yourself. Yes, it’s a challenge, but having a book, gives you something to promote. You have a reason to pitch your story to the media and they have a reason to interview you as an expert.

In the past, we’ve placed authors, both self-published and those published by the major houses, in a wide range of media outlets from Time Magazine and the New York Times to Oprah and CNN. We’ve had major publishers pick up self published authors we’ve worked with because of their heightened media exposure. More importantly, our clients who are authors have been able to garner huge amounts of media exposure to help promote their businesses, their companies –and their books. So, if you do have expertise in a field, you have something to say, and you want to create an amazing PR and promotional platform – start writing.





Create an Amazing PR Platform Write A Book - To learn more about this author, visit Anthony Mora's Website.

Like this article? Share it with your friends

Article Tags:

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback
Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website

George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website

Dianne Crampton

Dianne Crampton is North America's leading authority on team culture.  She is an author and professional speaker and president of the leading team culture consultancy, TIGERS Success Series, Inc. Crampton has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down or to subscribe to TIGES Free monthly e-newsleeter go here.

Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009.  Her new book TIGERS Among Us: Winning Business Team Cultures And Why They Thrive, Three Creeks Publishing will release in March 2010.  To receive publishing discounts, subscribe to the free TigerTracks Newsletter here.

- Visit Dianne Crampton's Website

Michiel Jonker
As a Certified Information Systems Auditor, Michiel assists businesses in a professional capacity by evaluating the threats to their businesses. He acquired the necessary knowledge, skills, and techniques to minimize a business owner’s risk of business failure and to maximize his chances of high growth and success. He strongly believes that you CAN maximize your chances of business success, by implementing the business solution he has advocated for more than 12 years in your business plan and planning. Michiel has decided to share his experience with business owners by putting almost everything he knows in a business plan and survival guide (compiled in an e-book format) and written as a high growth SMB coaching course for SMB business owners, directors and managers - titled as the “Survival Kit for Small and Medium Businesses - Profit from your Business Risks!” According to Michiel, his goal was to add new techniques to a business owner’s business planning survival kit and instruct him or her in using these in the future - without any help from a consultant! For more information about the benefits of implementing profit protection planning in your business, please visit: http://www.business-around-the-globe.com - Visit Michiel Jonker's Website


To learn more about the Evan Elite Author Program please contact us.

 About The Author


Anthony Mora
(Visit Anthony's Website)
Anthony Mora Communications, Inc. is a Los Angeles-based public relations firm that focuses in the areas of media relations, image development and media training. Anthony Mora Communications regularly places clients in major media outlets, including Time, Newsweek, Oprah, the New York Times, CNN, the Today Show, the Wall Street Journal and hundreds of other media outlets. Through media placement, you are not presented within the context of an ad or commercial. You're not positioned as an ad but as the news. President and CEO, Anthony Mora, has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, E! Entertainment Television, Entrepreneur, Fox News, MSNBC, and other media. He has written three books, the most the most recent, a how-to on PR called Spin to Win. For further information visit: www.pryourstory.com


Anthony Mora is a Platinum author on EvanCarmichael.com
 About The Author

 Author Blog
 Author Blog

 Video
 Video

 Free Downloads


Anthony Mora's

Complete
List Of
Public-Relations
Articles

Name
Email
If you enjoyed this article, get Anthony Mora's Complete List of Public-Relations Articles For FREE!

More Anthony Mora
The Internets Marketing Silver Bullet
I Am Only Going To Talk About What I Want To Talk About
Working With Your Media Relations Firm Realistic Expectations and Avoiding Misconceptions
Thats What Makes Media Magic
The Costliest PR Mistake
5 Public Relations Musts During Economic Tough Times
Public Relations vs Internet Marketing
Top 10 Marketing Success Secrets for Businesses
Hiring a PR Consultant
A Major Media Hit And Not Even One Phone Call
 Free Downloads


 
 
 


Evan Elite Authors
Dianne Crampton  
Jeff Foster  
Linda Richardson  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video




Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Quadruple Your Business Icon Quadruple Your Business
PowerPoint presentations Icon PowerPoint presentations
Google Adwords Guide Icon Google Adwords Guide
Choice of Forum Icon Choice of Forum
Factual Icon Factual
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 Social Entrepreneur Blogs of 2010
Top Social Business Blogs
Top Social Entrepreneur Blogs
 
Top 50 Raising Capital Blogs To Watch In 2008
Top 50 Raising Capital Blogs
Top Blogs To Watch In 2008
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Hawa Mohammed Accra, Ghana,
Hawa Mohammed
Accra, Ghana
SEO For Africa

If I Were A Startup...
Julie Mitchell, $470k to $1.1 Mil in 2 years
Julie Mitchell
$470k to $1.1 Mil in 2 years
Razor Suleman, $143k to $5.4 Mil in 5 years
Razor Suleman
$143k to $5.4 Mil in 5 years
If I Were A Startup... - Complete List

Famous Entrepreneurs
Herb Kelleher, Southwest Airlines
Herb Kelleher
Southwest Airlines
George Lucas, Lucasfilm
George Lucas
Lucasfilm
Famous Entrepreneurs

Entrepreneur Advice
Tom Peters, In Search Of Excellence
Tom Peters
In Search Of Excellence
Keith Ferrazzi, Never Eat Alone
Keith Ferrazzi
Never Eat Alone
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     Pluck it for the Bucket
By Jeanie Marshall
     Feeling the Positive Opposite
By Jeanie Marshall
     Noticing Energy for Personal Empowerment
By Jeanie Marshall

Have A Suggestion?

Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!

Have A Suggestion?

More Evan Carmichael
More Information